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PROCESOS DE SEGMENTACIÓN E INVESTIGACION DE MERCADOS

Marketing, imagenes, videos y estrategias referentes a segmentacion
by LEIDY alexandra on 2 May 2011

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Transcript of PROCESOS DE SEGMENTACIÓN E INVESTIGACION DE MERCADOS

PROCESOS DE SEGMENTACIÓN E INVESTIGACIÓN DE MERCADOS SEGMENTACIÓN INTERNACIONAL ¿QUE ES BENCHMARKING? ¿PARA QUE SIRVE? ¿QUE SON LAS BARRERAS ARANCELARIAS? ¿CUAL ES SU OBJETIVO? TIPOS DE BENCHMARKING BENCHMARKING INTERNO BENCHMARKING COMPETITIVO BENCHMARKIN GENERICO O FUNCIONAL IMPLEMENTACION DE UN BENCHMARKING PLANTEAMIENTO RECOPILACION DE DATOS ANALISIS DE DATOS TOMA DE DECISIONES ¿QUE SON LAS SIG? ¿CUAL ES SU OBJETIVO? APLICACIONES DE LAS SIG MACROSEGMENTACION MICROSEGMENTACION
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