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Power Searching With Google 1 of 6

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by Joseph Makokha on 22 April 2013

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Transcript of Power Searching With Google 1 of 6

Basic to Advanced Power Searching
with Google Filtering Images by color (not on Tablets) How Does Search Work? Color - contd You want statistics on college loans. If you search using [college loans statistics], you get the image results above. What color would you click to see just the charts and graphs? You want to re-read an introductory accounting textbook from school, but you cannot remember the exact title.

You recall that the cover is yellow and has puzzle pieces on it. In the image above, where would you click to filter the results in order to locate the book? 1. Pages that have the words you type in, or synonyms for those words, are listed higher.

2. Pages with font size the same as you type into Google get listed first.

3. Pages where the words you typed in appear in the title or web address get listed higher.

4. Webmasters can get higher ranking in the results by paying Google money.

5. If the words you type in appear near each other on a page, it may get listed higher in your results.

6. Pages which are linked to by lots of other pages--especially other high quality pages--are listed higher. The next several questions explore what elements impact the order in which Google returns your results. Mark whether each statement is TRUE or FALSE according to Matt Cutts: The art of Keywords: use short, on-topic words you would expect to find in the results.
Example: “I heard there was an old city in San francisco Bay. What was it called?”
See the results of searching “what was the old city in the san francisco bay called?” cf “old city san francisco bay”, “ghost town san francisco bay” You received this letter from a friend:

Hi, I am a chef and a food blogger.

Recently, I wanted to write about this really yummy French sandwich with tuna and peppers and anchovies and stuff called a Pom Mignon, or something like that.
For the life of me, I don’t know precisely what it is called. I spent half an hour last night typing every possible spelling I could think of into Google, but could not find it. What do I do now?

Thank you,
L.

Given what you know about this problem, what query would you use to solve it? What matters?
Word order matters.
Small words (a, the) sometimes matter, like when they distinguish between two similar entities.
Punctuation that matters, when connected to a search term with no spaces in between: @, #, ++, +, %, $ (e.g., @researchwell, 43%, or c++)
Punctuation that Google ignores: ¶, £, €, ©, ®, ÷, §, (), ?, ! [cars] [the cars] Open two new tabs with Google search in each, so you can compare the following searches. Find out if the results are similar or not.

[flower spider] [spider flower]

[Adobe Acrobat] [adobe acrobat]

[who] [the who] [a who]

[150 computer] [$150 computer]

[% students paying off college loans] [students paying off college loans] More examples:

who, a who, the who
sky blue, sky blue
black and white, white and black

Good news: capitalization does not matter, same as special symbols But, a few symbols do:
See the full transcript