people
community
BIG
you
Facebook
Twitter
MySpace
Flickr
Wikipedia
LinkedIn
400 million users+
65 million people access via a mobile device
Biggest gains in the 35+ age groups
75 million users
27.3 million tweets per day
45% of users are 18-34 yrs
24% are 35-49 yrs
50 million members
4 billion images
14 million articles
written by people like you and me
57 million users
Shifting to younger groups
the web
Ubiquitous
According to PewInternet:
56% of Americans have accessed the internet wirelessly - via laptop, cell phone, MP3 player or game console.
61% of Americans get their news from the internet. 
 Only 54% listen to the news. 
  Only 50% read a newspaper.
Talking
Listening
Sharing
Communicating
Learning
Interacting
Engaging
Be human
Be open
Be transparent
Talk
Listen
Communicate
Engage
Expected
Social media is...
Personal
“At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” 

– Biz Stone, co-founder of Twitter
“Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” 

– Liana Evans, from post on Search Engine Watch
“Social networks aren’t about Web sites. 
They’re about experiences.” 

– Mike DiLorenzo, 
NHL social media marketing director
“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund, Social Media Today
“You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” 

-David Hauser, co-founder of Grasshopper
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?” 

– Jackie Huba, author