How to ruin (or build) 
your personal brand
Dave Fleet
Brit-nadian
Business Degree
Corporate
Government
Agency
10 Ways To Build your brand
10 Ways To Ruin your brand
7 Things To Do Today
#yikes
ruin it
build it
tips for tonight
Online:
Ignore the Internet
Go negative
Broadcast without engaging
Think no-one is f&$#ing watching
Trigger-post
Offline:
Know everything or nothing
Write sloppily
Be “that person”
Do the bare minimum
Let up once you're let in
but first...
the problem
people think they're this:
when really they're this:
Build your brand before you need it
Be a sponge/say yes... enthusiastically
Create opportunities at and outside work
Follow your passion; be yourself
Define your goal
Under-promise; over-deliver
Kill people with generosity
Find a mentor; don’t be afraid to connect
Network like crazy
Be willing to fail

Google yourself
Monitor yourself
Scatter breadcrumbs online
Build-out your LinkedIn profile
Find similar people
Reach out to someone you admire
Get out and meet people