Microsoft Case Study:
Using Mobile and Media to Connect Communities
Erica Wadley
erica.wadley@microsoft.com
The Challenge
Learn anytime, anywhere, at your own pace
The Challenge
Secure knowledge sharing platform for Microsoft confidential information
Built on SharePoint 2007
Any employee can upload audio / video podcasts
Title
Author
Downloads
Rating
The Solution
 
Phone to Podcast line
Audio recording (offline)
Video recording (offline)
Flip Video
Samson
Zoom H2
TechSmith
Camtasia
Podcast-in-a-Box program
3 podcasts / month commitment
2000+ employee generated podcasts
Average cost: ~$40 each
Mobile Content
Creation
3 years old
19K podcasts
47K Unique Users (55% company)
900K downloads


 
Mobile Content Consumption
Screencasts for the small screen
Use Zoom & Pan
Export slides to Flash Cards
Sales / Marketing
Business Groups
Operations
High job commitments
Career aspirations
Little time
Services 
Broadcast 
Network
(SBN) case study
Readiness Portal for Microsoft Services (17K people)
Reduces time and expenses to build and deliver readiness to the field
Promotes peer to peer employee generated readiness content

 
Why this success?
Learn at your own pace and time


“Great to learn something new every day optimizing your commute.”

“Nothing better than learning in your back yard!”
"Nobody has time to read anymore. Podcasts are the way to go."
Establish a reputation in the organization
"...my involvement has totally changed my job! It's raised my profile enormously - I've even been awarded a 'Gold Star' bonus for the communications work I've been doing!!”
"SBN allows me to give back to those that have helped me succeed and it has established me as a leader within my technical communities.”
Understanding Microsoft's mobile learner
(Survey of 335 employees)
Your very own learning path
Going 
Forward
Innovative search and navigation
Applications
Any format
from any device
 
Paolo Tosolini
paolo@tosolini.com
http://twitter.com/tosolini
Academy Mobile
Facts
 
What is Services Broadcast Network (SBN)?
Making it fun
Simplified publishing
iPhone / iPad
Windows Mobile &
Wndows Phone 7
Microsoft Facts
90K employees
120 countries
40% global workforce