Hello!
Welcome to HubSpot's Inbound Marketing Kit!

We are going to show you how to use inbound marketing to get found online and grow your business.
What's Inbound Marketing you ask?
Inbound Marketing
blogging
SEO
social media
Then, what's outbound marketing?
Outbound Marketing
TV ads
cold calls
trade show
so
inbound marketing =
outbound marketing =
exponential
EFFECTS
alright, let's get started!
BLOGG NG
Blogging is one form of                 .
Own your blog        .
What about blogging                ?
When should I                           blogging?
What should I blog             ?
How do I think about good          ?
What about blogging do I                 ?
hubspot.blogpost.com

hubspot.com/blog
X
>
For steady readership,

For SEO,
blog regularly
accumulate content
publishing
URL
frequency
start
.
.
Start before you have a              .

Start before you have a              .
product
Create lists of           &           .
Share a relevant                    .
Answer                  you've received.
Draw ideas from blog                   .
ideas    trends
Funny &              .

Boring but         -focused.
enticing
Number of                    .
Number of             .
Article                     —links. comments and traffic.
subscribers
experience
questions
comments
about
website
titles
SEO
measure
visitors
performance
SOCIAL MEDIA
}
INBOUND MARKETING
But is blogging alone enough?
No.
To complement your blogging efforts, think about other content pieces you can produce. Got PDFs? Turn them into valuable industry resources. Got company photos? Put them up online.
Our weekly video              .
podcast
Live: Every Friday at 4pm ET
On Demand: On iTunes
HubSpot TV!
videos
Create           .
Post
Post them on YouTube, blip.tv, vimeo...
Post            .
photos
Photos of company parties, awards ceremonies and conferences.
Publish                      , eBooks & news releases.
presentations
case studies
presentations
eBooks
But             to publish?
where
Photobucket, Facebook, YouTube, viddler, flickr, vimeo... Get your content          !
found
When you start creating tons of content, don't forget to...
Content creation creates an abundance of Search Engine Optimization (SEO) opportunities. A well-optimized website will attract more traffic and generate leads for your business.
Optimize.
On-Page & Off-Page SEO
Page title
Keywords in URL
Keywords in headings
Meta description
Alt tags

Inbound links
Social media is like a                            .                          reception.
No time & space restrictions
Meet people & start conversations
Answer some questions
Ask questions
business cocktail
How do you       social media in inbound marketing?
Meet industry leaders
Promote your content
use
videos
For example, use social media to promote your            .
What          can I use?
tools
RSS feeds
Google Alerts
Inbound links
Feed for this query
SEO
Include relevant
when hyperlinking.
anchor text
SEO benefits of
publishing
Interesting content is a link magnet.
VS
Attract links from
.           sites.
trusted
For example,                 blogs, media outlets and other well-established sites.
respected
But what about promotion?
HOLISTIC.