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KikScore: Smart Social PR for a Savvy Startup
When a startup needed to generate the right kind of attention from the Big Guys, it turned to Social PR and strategic guidance from SBC Inc. The result? Achieving the ultimate success for a startup.
by Shonali Burke
on 28 February 2013
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Prezi Transcript
KikScore's Road to Success The Challenge To the Ultimate Success Because of online security & trust concerns, each year:
$20B+ in lost sales for small biz
>60% of Internet users won’t shop online
86% are more confident shopping on sites with security indicators, like trust seals A trust seal for anyone doing business online ... What Is KikScore? Daypreneurs Twitter: influencer outreach, credibility, partner lead engine (e.g. the Shopster turning point)
Blog: thought leadership, credibility, lead engine, back links
White paper: brand awareness, key media mentions Social PR supported &led to notable milestones Enter KikScore ... that was shown to increase customer conversion because of increased trust bootstrapping Image: sand dragon via Flickr, CC = Enter smart Social PR! By the numbers: 4 employees
400 blogs posts
8,000+ tweets
1,700 customers
SmallBiz Influencer Nominated 2011 & 2012 = Success
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