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Stop killing wild animals for consumption

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by YAO Jessie on 5 October 2012

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Transcript of Stop killing wild animals for consumption

Stop killing wild animals for consumption Introduction Marketing
Strategies 4PS Strategies Analyze
Issue Advertisement
Introduction Conclusion 1st step Spark (cc) image by nuonsolarteam on Flickr group members explain
advertisement introduction marketing strategies food&fur consumption analysis Jessie Ian Ivan medicine consumptionanalysis wildlife endangered fur The Increasing Number of Consumption Killing animals for medicine
Background: There is example about bear bile food medicine Statistics: <25000 Living conditions: A proverb that "furs can be worn, feathers can be used, meat
can be eaten, and organs can be used as medicine” chinese traditional culture Extraction methods: EFFECT: Our Slogan is: Wildlife extinction is caused by your consumption ethic and rational Our poster: Promotion price Target audiences Product Place 85.9%
High level education(33.7% are in university) middle-high income adults 87.1%
adults 57.6%
Serving in government &enterprises A survey of 960 participants To change the inhumane behaviors for wild animals consumption and returning to a reasonable, sustainable and humane way to treat wild animals . lose ways to show their power and rich&
lose delicious food lose their fashion and beauty lose their multiple choices of medicine Media tools Transport hub Brochures Trademarks and packaging Internet Television bus stop subway airport on the street university bulletin board shopping center train station famous TV program Gatherings and business trips Surveys further demonstrate the strength of the relationships between geographic / demographic factors and patterns of wildlife consumption. Chinese turtle soup Unless major, concerted global action is taken, the species will become extinct within the next 10 years, some of them much sooner Tens of thousands of endangered pangolins (spiny anteaters) are illegally killed and transported to
Chinese markets every year because of a Chinese superstition that their meat and scales have curative properties Coral reef fish Small scale reef fishing government university enterprise Student organizations volunteers improve laws system increase tax rate lectures reduce service consumption take social responsibility For some people from China, fur jackets, coats and hats are a way to show wealth and success.


Fur clothing, as a symbol of fashion and status, is very popular among consumers in northeast China.


According to some researches, it shows that three to four fur products are owned among every 100 Chinese people. Chinese consumers have purchased 1.5 million fur products in 2010 year, about two-thirds of global production. EFFECTS Fashion A significant number of people have a strong desire to consume wildlife: ‘endangered wildlife’ should necessarily not be consumed.

Many wild populations of the species that are consumed have become depleted in China

There was no clear boundary about what animals are possible to eat: ‘wild meat species’ , ‘inedible’ wildlife.

Researches reported that most people ‘never think of seafood as wildlife’. Civet and the SARS crisis Current trends in overharvesting of wild species are increasingly placing the wild populations of animals and plants, and their ecosystems – both in China and abroad – at risk through unsustainable and illegal wildlife trade (Zhang et al, 2008). ILLEGAL WILDLIFE TRADING Motivation
Functional:

Consumers belief that ‘edible’ wildlife is nourishing and has curative value, rooted
primarily in TCM concepts, but also in modern ideas about ‘green foods’. Wild meat
was more nutritious (49%), more healthy and natural (40%), and had more medicinal
or nourishing benefits to the body (53%) than non-wild meat foodstuffs. The older generation (45 - 60), tends to use wildlife for medicinal purposes, and to have a strong belief in its curative and nourishing powers . Geographic location also played a role in how wildlife was used: Guangzhou had the highest incidence of current wildlife consumption as food and medicine/tonic, while Chengdu had the highest incidence of wildlife use for ornamental products and clothing. Surveys further demonstrate the strength of the relationships between geographic / demographic factors and patterns of wildlife consumption. Southern China Chinese cuisine has boasted snake recipes for thousands, “Five Venomous Snake Soup”, a Cantonese autumn delicacy with origins in the Qing Dynasty (1644-1911), highly beneficial to the health for their medicinal properties. Vast and unique medicinal properties, nutritional benefits, and intriguing culinary histories. Chinese turtle soup Freshwater turtles 80 - 90 species of tortoises and freshwater turtles, all of southern Asia's land tortoise and freshwater turtle fauna, are threatened with extinction. Asian tortoises CAUSES FOOD AND CLOTHES WILD ANIMAL CONSUMPTION Emotional:

Respondents seeing ‘wild’ sources as ‘unpolluted,’ ‘precious,’ and ‘special’. ‘Edible’ wildlife is a kind of special treat for guests or themselves – providing wild meat at a meal represents social status and shows respect for and closeness to guests. Motivation Business gatherings were the main occasion of usage of wild animals , followed by traditional festivals. Younger (age 18-24) and older (age 45-60) tended to consume these species at ordinary gatherings of family and friends, in contrast to those aged 25-44 (business purposes). Gatherings and business trips Men were consistently more likely to consume wildlife as food than women, and people with higher incomes and education levels were also more likely to consume wildlife as food . People with higher income Industrial consumption Unless major, concerted global action is taken, the species will become extinct within the next 10 years, some of them much sooner The driving force Tens of thousands of endangered pangolins (spiny anteaters) are illegally killed and transported to
Chinese markets every year because of a Chinese superstition that their meat and scales have curative properties Pangolins China’s consumption of high value wildlife products of wild animals has risen rapidly. Small scale reef fishing Coral reef fish Severe acute respiratory syndrome became a pandemic, with 8,422 cases and 916 deaths worldwide. Areas of the World Affected by SARS in 2002 - 2003 A caged masked palm civet for sale in Guangzhou wild-animal food market in 2006 Wild tortoises and freshwater turtles from other are being imported into China causing detrimental conservation impact in the countries of origin. Map of Myanmar. Myanmar's forests - have become the new repository for flush Chinese tourists and the country's booming restaurant sector — an illicit black market worth billions of dollars. It is possible find a variety of different sized animal parts — including leopard skins, bear gall bladders and deer horn. Above: An orphaned Rhino grieves for it's dead mother, a victim of Rhino poaching. Young Rhinos are also targeted if their horns have begun to form. Rhino Poaching:
Rhinoceros horns are used in Chinese medicines because of the belief that they treat fever, convulsions, and delirium. Above: A victim of tiger poaching. Some body parts of the tiger can be sold for large amounts of money to the traditional Chinese medicine market. Severe acute respiratory syndrome became a pandemic, with 8,422 cases and 916 deaths worldwide. Areas of the World Affected by SARS in 2002 - 2003 Discussion 1.After listening our presentation, do you want to consume wild animals again?

2.What suggestions can you give us? Thank you the importance of wild animals consumption In china and east Asia, people widely believe that rhino horn, deer antler,bear bile ,tiger penis and such another wild animals have a good medicinal value. Population figures for the Moon bears in China are causing concern, with estimates ranging from 50,000 to as low as 16,000. Some estimates put the total Asia-wide population as low as 25,000. Bile bears are Asian black bears kept in captivity in China, South Korea ,Laos, Vietnam to harvest bile, a digestive juice produced by the liver and stored in the gall bladder. When extracted, the bears’ bile is a valuable commodity for sale as an ingredient in traditional Chinese medicine. The Asiatic black bear, the one most commonly used on bear farms, is listed as vulnerable on the World Conservation Union's (IUCN's) Red List of Threatened Animals. Bears are commonly kept in an crush cages,that measure around 79 cm high x 130 cm wide x 200 cm long for an bear that weighs between 50 to 120 kg . Worker extract bear bile from the gall bladder of a bear The bile is usually extracted twice a day through an implanted tube, producing 10–20 milliliter of bile each time; the process is believed to be painful, as the bears can be seen moaning and chewing their paws while being extracted. A permanent hole is made in the bear's abdomen and gall bladder, from which bile drips out freely. The wound is vulnerable to infection , causing a high mortality rate.
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