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Social Media for Marketing and Communication
What's new?
PUSH
PULL
CONNECT
pushing content out to audience
allowing the audience to pull content to them
facilitating social connections among audience
TIME
SPACE
SOCIAL
where is the content viewed?
when is the content viewed?
who views and discusses the content?
it's about 
...conversation
...connection
...collaboration

SOCIAL MEDIA IS ABOUT CONVERSATION!
ARE YOU WORTH TALKING ABOUT?
Social media is NOT about just finding new ways 
to spread information
Social media is about what 
you can GIVE 
NOT what you can GET
WHO:
who are your existing and 
potential audiences?
smaller, narrow audiences
WHAT:
WHEN:
WHERE:
WHY:
information, engagement,
conversation
temporal expansion,
immediacy
spatial flexibility,
sharing
what is the conversion?
benefit/user motivation?
Create content people want
Let people consume it on their own terms
Encourage conversation and discussion