Cracking Open Facebook

CRACKING OPEN FACEBOOK @thebalazs #trulondon #sourcinglab WHAT WE ALL KNOW... 1 billion active user Not a professional network In recruitment: mainly for branding & marketing Unusual to 'hunt' & contact candidates here Limited search possibilities Not a sourcing tool... FACEBOOK SEARCH ENGINE Only exact phrases - only AND combination Brings results for: People Pages Places Groups Events etc. Makes searches within the About session Job title Employer Location Education Description http://on.fb.me/WVHTd6 GROUP SEARCH WHAT WE ALL SHOULD KNOW... Facebook is searchable Change the mindset Forget Boolean Forget skill/keyword-based-search Learn what to search for Companies/Employees Networks Interests Use for cross-referencing HOWEVER... GROUP SEARCH Read the content of the Open Groups Who liked/commented Seen by... Check the About & Photos tab If you have some luck the whole team will be tagged :-) WHAT'S NEW HERE? On LinkedIn we rely on keywords -> if there is a kw it means... On Facebook we rely on networks -> if people know each other/belong to the same group it means... vs. vs. GOING FURTHER! Check the profile URL -> may refer to a nickname? Check their friends -> search for colleagues! Sometimes you get duplications - check them all! SEARCHING WITHIN A NETWORK Leverage the 'See friendship' function -> hunt former/current colleagues Go to a friend's profile and click on the feature Replace the IDs in the URL to your targeted people's IDs Or memorize this formula: www.facebook.com/name1?and=name2 Find a group which contains certain professionals Search their members Search for Companies Skill-set/Interest Location http://on.fb.me/PjHcd1 http://on.fb.me/RTTA2D YOU CAN EASILY BUILD UP WHOLE ORG CHARTS!... FAN PAGE SEARCH X-Ray through Google the fans of a page site:facebook.com "your fan page" ("others named" OR "others with") Note: not everyone made their fan pages visible CHECK SOMEONE'S ACTIVITY See what they liked or commented (usually, fan page content is public thus any likes or comments will become public as well) ...OR USE THIS GOOGLE CSE! http://bit.ly/PKBP6G CANDIDATE CONNECTION FB message is free... ...but you can use the @facebook.com email address as well! Even outside of FB -> this will change the candidate comm?! The ID in your profile's URL is your email formula (such as BillBoorman@facebook.com) Even html email is supported (and emails with pics and colors) You DO KNOW the email address of 1 billion people now! Thanks for your time! Connect with me @thebalazs http://thebalazs.wordpress.com/ http://hu.linkedin.com/in/balazsparoczay