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Cracking Open Facebook

@thebalazs show on #trulondon #sourcinglab
by Balazs Paroczay on 9 September 2013

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Transcript of Cracking Open Facebook

CRACKING OPEN FACEBOOK
@thebalazs #trulondon #sourcinglab
WHAT WE ALL KNOW...
1 billion active user
Not a professional network
In recruitment: mainly for branding & marketing
Unusual to 'hunt' & contact candidates here
Limited search possibilities
Not a sourcing tool...
FACEBOOK SEARCH ENGINE
Only exact phrases - only AND combination
Brings results for:
People
Pages
Places
Groups
Events etc.
Makes searches within the About session
Job title
Employer
Location
Education
Description
http://on.fb.me/WVHTd6
GROUP SEARCH
WHAT WE ALL SHOULD KNOW...
Facebook is searchable
Change the mindset
Forget Boolean
Forget skill/keyword-based-search
Learn what to search for
Companies/Employees
Networks
Interests
Use for cross-referencing
HOWEVER...
GROUP SEARCH
Read the content of the Open Groups
Who liked/commented
Seen by...
Check the About & Photos tab
If you have some luck the whole team will be tagged :-)
WHAT'S NEW HERE?
On LinkedIn we rely on keywords -> if there is a kw it means...
On Facebook we rely on networks -> if people know each other/belong to the same group it means...
vs.
vs.
GOING FURTHER!
Check the profile URL -> may refer to a nickname?
Check their friends -> search for colleagues!
Sometimes you get duplications - check them all!
SEARCHING WITHIN A NETWORK
Leverage the 'See friendship' function -> hunt former/current colleagues
Go to a friend's profile and click on the feature
Replace the IDs in the URL to your targeted people's IDs
Or memorize this formula: www.facebook.com/name1
?and=
name2
Find a group which contains certain professionals
Search their members
Search for
Companies
Skill-set/Interest
Location
http://on.fb.me/PjHcd1
http://on.fb.me/RTTA2D
YOU CAN EASILY BUILD UP WHOLE ORG CHARTS!...
FAN PAGE SEARCH
X-Ray through Google the fans of a page
site:facebook.com "your fan page" ("others named" OR "others with")
Note: not everyone made their fan pages visible
CHECK SOMEONE'S ACTIVITY
See what they liked or commented (usually, fan page content is public thus any likes or comments will become public as well)
...OR USE THIS GOOGLE CSE!
http://bit.ly/PKBP6G
CANDIDATE CONNECTION
FB message is free...
...but you can use the @facebook.com email address as well!
Even outside of FB ->
this will change the candidate comm?!
The ID in your profile's URL is your email formula (such as BillBoorman@facebook.com)
Even html email is supported (and emails with pics and colors)
You DO KNOW the email address of 1 billion people now!
Thanks for your time!
Connect with me
@thebalazs
http://thebalazs.wordpress.com/
http://hu.linkedin.com/in/balazsparoczay
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