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Seeing the Silver Lining - 3

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by Chu Wu on 10 April 2013

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Transcript of Seeing the Silver Lining - 3

Low Cost


Implemented quickly Seeing the Silver Lining Kaylyn Hlavaty/Chu Wu/Brianna DiPilato/Amy Gregory - Pre-existing web design team
- $6,000 - $10,500 Entry # 3 Challenge # 8:
How to Convince The Plain Dealer's Older Newspaper readers to embrace digital products Health Information healthcare.utah.edu before-i-sleep.com Medicare&Medicaid topics.nytimes.com thecoachtoolkit.com Silver surfers VS Niche Website + Niche Advertising = MONEY
This demographic...
Most disposable income
Dominant age group
A neglected consumer-base Email Print cleveland
.com Marketing Methods for
cleveland.com/silver What do silver surfers want? www.slate.com mashable.com/aarp.org www.webpagefx.com 7 TIMES A WEEK 3 TIMES A WEEK
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