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Wikipedia Mobile Readers Survey 2011

Results from Mobile Reader Survey conducted in late 2011
by Farhan Choudhury on 12 February 2012

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Transcript of Wikipedia Mobile Readers Survey 2011

Wikipedia Mobile Readers Survey 2011 Mobile Data Plan Expenses A7. Which of the following statements best describes how expensive your data plan is relative to other expenses that you have? (Base:6700) 54% of respondents don't see their data plan as significant monthly expense. Among all the regions, mobile readers in France, US and Latin America were the most likely to find data plans to be a significant monthly expense. A8. If certain mobile phone service providers provided Wikipedia for free on their data plans, how might that impact your actions? Please choose all that apply. (Base:9007) 74% of respondents from Brazil said they would use Wikipedia more and 46% would be more likely to buy from a carrier for free access to Wikipedia. 87 % of respondents from Turkey and 77 % of respondents from MENA would also use Wikipedia more. Overall, Brazil, Turkey and Latin America express the most interest in the use of Wikipedia for free on their data plan. A high percentage of respondents from Turkey, MENA, Brazil, and Latin America express an interest in switching providers: 45% of MENA 31% of Turkey 29% of Latin America 25% of Brazil Difficulties in reading Wikipedia on mobile format A9. Which of the following situations makes it difficult for you to read Wikipedia articles on a mobile phone? Please select your top 3 reasons. (Base:9007) Language rendering doesn't seem to be a major reason for most country's difficulty in reading wikipedia on the mobile phone except for Turkey and MENA which is 9% and 16% respectively. In Japan, 59% of those surveyed say its difficult to read Wikipedia on the mobile phone which is a pretty high percentage. This may be because 43% of respondents in Japan say their mobile phone doesn’t display Wikipedia pages correctly. In Brazil, 40% of those surveyed say their mobile phone provider or mobile phone is slow. This is an important issue since readers in Brazil seem to be the most eager to use Wikipedia on a mobile phone. In Japan, Turkey, Latin America, and MENA; 29-30% of respondents say it requires too much data usage. Language on Wikipedia B1A. Which language version(s) of Wikipedia do you read on your mobile phone? Please choose all that apply. (Base:9007) B1B. Which language on Wikipedia do you primarily read on your mobile phone? Please choose one. (Base:9007) Use of English is prevalent across countries despite native language. It's interesting to see that 12% of respondents in MENA use English as their primary language. 7% of those surveyed in Turkey and 5% of those surveyed in Brazil also use English as their primary language. Time spent on Wikipedia B4. Approximately how long do you spend reading Wikipedia articles on your mobile phone on average each week, in minutes? (Base:6778) On average, readers in MENA spends the most time on their phone reading Wikipedia racking up 116.38 minutes in a week. Latin American readers also had a high average with 101.35 minutes, and readers in Brazil spent an average of 81.78 minutes per week. C2. Thinking about each time you access Wikipedia on your mobile phone, how much time do you spend on the site on average? (Base:9007) On average, 36% of those surveyed in Brazil and 34% of those surveyed in Japan spend 6-10 minutes reading Wikipedia on phone per visit. 29% of those surveyed in MENA spend 11-30 minutes reading Wikipedia on phone on each visit. Activities that Wikipedia users like on their phone B6A. Below is a list of general Wikipedia activities that some people may do regularly on their mobile phone. For each one, please indicate which of the following (Base:9007) 40% of respondents in MENA read featured articles. 40% of respondents in Latin America save articles on their phone to read later. 50% of respondents in MENA and Latin America use Wikipedia to look up current events. 45% of respondents in Turkey also use Wikipedia to look up current events. 30-31% of those surveyed in Turkey and MENA also search in multiple languages. E1. Please select which of the following apps you have and use on your mobile phone to access information. (Base:8533) A large 55% of respondents in MENA use a news website app. 16% of respondents in MENA also have an app for a news aggregrating website. MENA seems to put an emphasis on current events/news. Primary method of accessing and reading Wikipedia C3. How do you primarily access articles on Wikipedia from your mobile phone? (Base:9007) 41% of respondents in Japan, 32% of respondents in Brazil, and 33% of respondents in MENA use search engine and Wikipedia is the first result. However, a very low percentage of respondents in the aforementioned countries use a Wikipedia App on their phone. D6. How would you prefer to read Wikipedia articles on a mobile phone? (Base:9007) Changes for improving navigation on Wikipedia Mobile C8. On a scale from 1-10, how important are the following changes to you for improving navigation within Wikipedia on your mobile phone? (Base:9007) A large 47% of respondents in MENA express a strong interest in a glossary at the top of the page. 43% of respondents in Turkey also express a strong interest in a glossary at the top of the page. 49% of respondents in Latin America express a strong interest in the ability to expand or collapse sections in an article. 20% of respondents in MENA express an interest in the ability to set any page in Wikipedia as a home page. A large 74% of respondents in Brazil want an easy-to-find searchbox on each page. Usage of new features in Wikipedia Mobile D3. If Wikipedia were to launch new features that were BUILT INTO Wikipedia’s mobile site, how likely would you be to use the following features to edit or engage with Wikipedia? (Base:9007) D4. On a scale from 1-10, how likely would you use each of the mechanisms below if Wikipedia offered them? (Base:9007) Top Additions to Wikipedia Mobile D5. What would you want included on the main page of the mobile Wikipedia website? Please select your top 3 choices. (Base:9007) 28% of those surveyed in MENA expressed an interest in the top searches of all time option. What's interesting is that 53% of respondents in MENA want news of the day as opposed to 46% wanting search box. This is aligned with the observation that 50% of respondents in MENA use Wikipedia to look up current events. 32% of respondents in Brazil, 35% of respondents in Turkey, and 28% of respondents in MENA expressed an interest in top seaches of all time. 27% of respondents in Latin America (largest and leading % in all countries surveyed) want engaging audio/visual content. 19% of those surveyed in Brazil also want engaging audio/visual content. 12% of those surveyed in Turkey want top edited articles of all time. D1. How would you rate the search accuracy of Wikipedia in terms of providing you with the exact information you needed? (Base:9007) Issues on Wikipedia Mobile D8. On a scale from 1-10, please indicate how the following issue(s) affect your experiences with Wikipedia on your mobile phone. (Base:9007) The biggest issues affecting experiences with Wikipedia on mobile phone are: too much white space, scrolling down the images to read the article, and small fonts. 43% of respondents in Brazil had trouble with small fonts. 42% of respondents in Germany and 39% of respondents in Brazil had trouble with too much white space on the page. 37% of respondents in Brazil say they must zoom to be able to read the article. Preferred format for Wikipedia Mobile D9. While looking for information in Wikipedia, which format would you most prefer? (Base:9007) 55% of those surveyed in Japan like a short intro. 44% of those surveyed in MENA and 42% of those surveyed in Brazil also like a short intro. Only 27% of respondents in MENA (smallest % of countries surveyed) prefer a lengthy article that covers a topic in detail. 29% of those surveyed in MENA and Latin America (2nd largest %) prefer a small information box of content. Reasons for accessing Wikipedia Mobile C6. Why do you choose to access Wikipedia content on your mobile phone? Please select all that apply. (Base:9007) Ideal ways to contribute to/edit Wikipedia D2C. How would you ideally like to contribute to/edit Wikipedia? (Base:4195) 31% of Turkey 29% of Latin America 25% of Brazil *strong interest=9-10 B4. Approximately how long do you spend reading Wikipedia articles on your mobile phone on average each week, in minutes? (Base:6778)

D5. What would you want included on the main page of the mobile Wikipedia website? Please select your top 3 choices. (Base:9007)

D8. On a scale from 1-10, please indicate how the following issue(s) affect your experiences with Wikipedia on your mobile phone. (Base:9007)

D9. While looking for information in Wikipedia, which format would you most prefer? (Base:9007)

C6. Why do you choose to access Wikipedia content on your mobile phone? Please select all that apply. (Base:9007)

D2C. How would you ideally like to contribute to/edit Wikipedia? (Base:4195)

This concludes our findings for the 2011 Wikimedia Mobile Reader Survey. Thank you!
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