Goals
Strategy
Listen
Engage
Measure
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Grow your business.
Presented by: Anthony Ruiz
Owner: Samurai Virtual Tours

Connect with Anthony here:
Linkedin.com/in/anthonyruiz
Skype: SamuraiVirtualTours
Twitter: @SamuraiVT, @homesaletools
Facebook: www.facebook.com/SamuraiVirtualTours
Goals
Introduce you to  using LinkedIn, Skype and Twitter for business.
Communicate the importance of defining goals and strategies.
Enable you to practically apply three basic rules of social media: listen, engage, measure.
Interact, have fun, and encourage real life social networking.
Agenda:
Introductions: 5(quick)W's+H about me, about you.
Social Media Overview: 5(quick)W's+H
Questions/Group think number 1
LinkedIn
Questions/Group think number 2
Break 10-15min
Skype
Questions/Group think number 3
Twitter
Questions/Group think number 4
Now What? Summary and homework
The purpose of our intros...real life social networking.
(Consider:  how could you connect with others during this class and later. Do you share similar interests? Do you have similar goals? Do you have information that might be helpful? Can you share referrals to others who might be good connections? Could your service, product be useful to them?-That one was last on purpose.)

Me
You
Social Media 101
"Social Media are primarily Internet and mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user generated content (UGC) or consumer generated media (CGM).” from: http://sprythink.com/glossary.html

Social media are tools people use to use to communicate to other people.

What
Who
When
Where
Why
How: 5 KEY STEPS
What
Who
Where
When
Why
What
Who
Where
When
Why
What
Who
Where
When
Why
How
It is a social network for business minded people. 

CommonCraft says: "When you have a professional need in your daily life LinkedIn makes network connections visible"

Access LinkedIn from your computer or phone.

Use it before you need it. Many people focus on using it for business/work purposes primarily.

Referrals
Leads
SEO
Hiring
Job seeking
Research
http://www.linkedin.com/
||| |Break: 10min| ||
Sign up
Get to know UI
Visit the help
Consume: updates, mesages, discussions
Search
Complete your profile
Give and get recommendations
Create a company profile
Add and manage contacts
Join and get involved in groups
Answer and ask questions
Add apps
Consider/use direct ads
Measure it all against your goals.
How
http://www.skype.com/
Measure it all against your goals.
How
http://www.twitter.com/
Measure it all against your goals.
Questions?
Group think activity.
Questions?
Group think activity.
Questions?
Group think activity.
Skype is: Free calls to other Skype users, chat/IM client, video conferencing, screen sharing, phone service, SMS, more.
Anyone with an internet connection and computer (some mobile phones).
Computer - Mobile - Skype video phones - TV
Not just nights and weekends
free calls 24/7 all year 'round.
Free, inexpensive, interoffice chat, keep in touch with family, tech help, business, personal.
Install, sign up, plug in, test, find contacts.
Chat
Video call
Screen share
(File share)
3rd Party Apps!!!
Microblog (baby blog), powerful real time information and search.
Most people twitter from their phones. Twitter from computer or phone via email or sms.
All the time. Quick so often it is can be the first to report.
News, informormation, trending topics, brand management, customer service.
Follow Twitter users you are interested in.
Read their tweets. (Don't worry about what you miss.)
Watch out for trending topics.
Use search.
Use @ to reply.
Use direct messages to reply privately "d + username + message"
Use RT to retweet information you like and think will be helpful to others.
Share your Twitter profile in emails, your website, and your newsletters.
Explore these tools to make using Twitter more simple, more powerful, more productive...
Seesmic Look - http://seesmic.com/look (great for Twitter newbies)
Seesmic Desktop - http://seesmic.com/seesmic_desktop/ (great for power users and multiple accounts and Facebook integration.
Cotweet - http://cotweet.com/ (Made for business use of Twitter, send tweets later, have multiple users on the same Twitter account, incorporate signatures into each tweet, use multiple Twitter accounts.)
HootSuite - http://hootsuite.com/ (Multiple twitter accounts, built in URL shortner, Facebook, Ping.fm, and LinkedIn integration, multiple users for same Twitter account.
http://SamuraiVirtualTours.com