LinkedIn,Skype and Twitter
Goals
- Introduce you to using LinkedIn, Skype and Twitter for business.
- Communicate the importance of defining goals and strategies.
- Enable you to practically apply three basic rules of social media: listen, engage, measure.
- Interact, have fun, and encourage real life social networking.
Agenda:
- Introductions: 5(quick)W's+H about me, about you.
- Social Media Overview: 5(quick)W's+H
- Questions/Group think number 1
- Questions/Group think number 2
- Break 10-15min
- Skype
- Questions/Group think number 3
- Questions/Group think number 4
- Now What? Summary and homework
The purpose of our intros...real life social networking.
(Consider: how could you connect with others during this class and later. Do you share similar interests? Do you have similar goals? Do you have information that might be helpful? Can you share referrals to others who might be good connections? Could your service, product be useful to them?-That one was last on purpose.)
Social Media 101
Social media are tools people use to use to communicate to other people.
Who
When
Where
Why
How: 5 KEY STEPS
Goals
Strategy
Listen
Engage
Measure
Use it before you need it. Many people focus on using it for business/work purposes primarily.
http://www.linkedin.com/
- Sign up
- Get to know UI
- Visit the help
- Consume: updates, mesages, discussions
- Search
- Complete your profile
- Give and get recommendations
- Create a company profile
- Add and manage contacts
- Join and get involved in groups
- Answer and ask questions
- Add apps
- Consider/use direct ads
Measure it all against your goals.
||| |Break: 10min| ||
- Follow Twitter users you are interested in.
- Read their tweets. (Don't worry about what you miss.)
- Watch out for trending topics.
- Use search.
- Use @ to reply.
- Use direct messages to reply privately "d + username + message"
- Use RT to retweet information you like and think will be helpful to others.
- Share your Twitter profile in emails, your website, and your newsletters.
http://SamuraiVirtualTours.com
What
"Social Media are primarily Internet and mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user generated content (UGC) or consumer generated media (CGM).” from: http://sprythink.com/glossary.html
0
Me
U
You
U
What
Skype is: Free calls to other Skype users, chat/IM client, video conferencing, screen sharing, phone service, SMS, more.
Who
Anyone with an internet connection and computer (some mobile phones).
What
Where
Computer - Mobile - Skype video phones - TV
Microblog (baby blog), powerful real time information and search.
Who
Not just nights and weekends
free calls 24/7 all year 'round.
Where
Why
How
When
How
Most people twitter from their phones. Twitter from computer or phone via email or sms.
Free, inexpensive, interoffice chat, keep in touch with family, tech help, business, personal.
http://www.twitter.com/
All the time. Quick so often it is can be the first to report.
Why
0
What
When
0
News, informormation, trending topics, brand management, customer service.
It is a social network for business minded people.
CommonCraft says: "When you have a professional need in your daily life LinkedIn makes network connections visible"
0
Who
Measure it all against your goals.
Questions?
Group think activity.
Questions?
Group think activity.
Where
How
Access LinkedIn from your computer or phone.
3rd Party Apps!!!
- Explore these tools to make using Twitter more simple, more powerful, more productive...
Seesmic Look - http://seesmic.com/look (great for Twitter newbies)
- Seesmic Desktop - http://seesmic.com/seesmic_desktop/ (great for power users and multiple accounts and Facebook integration.
- Cotweet - http://cotweet.com/ (Made for business use of Twitter, send tweets later, have multiple users on the same Twitter account, incorporate signatures into each tweet, use multiple Twitter accounts.)
- HootSuite - http://hootsuite.com/ (Multiple twitter accounts, built in URL shortner, Facebook, Ping.fm, and LinkedIn integration, multiple users for same Twitter account.
Job seeking
SEO
Referrals
When
http://www.skype.com/
Why
Hiring
Research
Leads
U
- Chat
- Video call
- Screen share
- (File share)
Measure it all against your goals.
Install, sign up, plug in, test, find contacts.
Questions?
Group think activity.
U
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