Going Viral for Shop Local Raleigh

It starts with a conversation. It's a beautiful day. Let's go to the mountains. Hahaha. Have you seen double rainbow guy? That sounds hysterical. I must see this video. double rainbow guy Bucatini alla Matriciana? What does it all mean? Oh look, Jennifer is posting something funny. So How Do You Tap Into this Experience? The Five Ts Topic Timing Technique Talent Tension Is it real or is it fake? How did they do that? Kids, animals, or celebrities doing something they shouldnt. Challenges to our pre-existing notions of what was possible. Dark music over a light-hearted narrative. You love it. I hate it. Contrast Creates Conversation Awareness Evaluation Retention Somewhere in between How to Tie a Bow Tie Farmville Multiple Chicken Coops Barn Raising So What Makes a Good Online Video Strategy? 1. Put the audience first What's on their mind? What info are they seeking? Where do they socialize? II. Think lean and mean Watch for opportunities Content / reach trump quality Test before you invest III. Set short and long goals How efficiently can you produce? How many people can you reach? How can you measure it? How can it influence the bottom line? Thanks! Q&A