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Introducing AppAddictive Social Loyalty Platform

Fueling Social Loyalty
by Sasha Finodeyeva on 19 September 2013

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Transcript of Introducing AppAddictive Social Loyalty Platform

Social Loyalty Business Strategy
A Brief History
is an App Management Platform designed to acquire likes, leads, and customers using social media.
Hide details easily
Call 877.863.9040 or Email:
chris@iplanmagazine.com
Are you interested?
Businesses
The Digital Junk Drawer
The Digital Junk Drawer
We found a few common themes between these businesses.
Agenda
1. About AppAddictive
2. App Creator Platform
3. Fueling Social Loyalty
4. Overview Social Loyalty App
5. Facebook Advertising Platform
Some Clients
Easily Create Social Apps for clients!
AppAddictive Gives Agencies the Opportunity to
AppAddictive offers a Wide Range of Self Serve App Creators
AppAddictive is Leading Trends in the Facebook Economy
"Word of Mouth is the most powerful and oldest form of advertising" -
That turn Likes
Advanced Social Metrics
And...
into Leads and Leads into Customers
AppAddictive is Fueling
Social Loyalty
AppAddictive
Understanding Social Loyalty
The AMA defines BRAND LOYALTY as
Situation in which customers buys the same product or service, rather than buying from
multiple competitors
Loyalty Programs increase:
Retention Rates
Decrease Churn Rates
Improve overall ROI
60% of Marketing Budgets are spent
on Loyalty
To Maximize ROI
However New Customers are the Life Line Of Any Business
It costs 8X more to acquire a new customer
New Customers are hard to measure
New Customers Hard to Find
Until Now
AppAddictive Social Loyalty Program
For the first time ever, use existing
fans to acquire new customers

EFFICIENTLY

Fully Integrated
In Store POS
Online Commerce
Existing Loyalty Programs
Accessible on Mobile
Check in Facebook Places
#Hashtag Photos, Promotions
Facebook App
Twitter, Pinterest,
Instagram

Email & CRM
Instantly set up Social Media Campaign
That Drives Likes, Leads and Sales

Social Loyalty Platform
is a verb app exclusively available to AppAddictive
one of the world's few companies creating apps native to Facebook
AppAddictive Social Loyalty App works with
Facebook Social Graph
Customers actions become part or their Facebook & Social Media DNA
Customers can engage with
app to earn points or badges
Actions Appear on Facebook Wall
AppAddictive Social Loyalty Platform Records Actions through ecommerce
Create opportunities for customers
to engage and earn points
Watch Intro to TWOCHOP
Instant Branded Games!
Customer engagement through App
Allows for Advanced Analytics
Identify Brand Advocates
Qualified Leads
Engagement Metrics
Customer engagement through App
Allows for Advanced Analytics
AppAddictive
Understanding Social Loyalty
BRAND LOYALTY as:
A situation when customers choose to buy the same product or service, rather than buying from multiple competitors
Loyalty Programs increase:
Retention Rates
Decrease Churn Rates
Improve overall ROI
60% of Marketing Budgets are spent on Loyalty
However, Traditional Loyalty Programs fall flat at attaining new customers
It costs 8X more to acquire a new customer, than to keep a current one
Outreach efforts are difficult to measure
New Customers are difficult to find
Until Now
AppAddictive Social Loyalty Program
For the first time ever, use existing
fans to acquire new customers
EFFICIENTLY

Fully Integrated
In Store POS
Online Commerce
Existing Loyalty Programs
Accessible on Mobile
Check in Facebook Places
#Hashtag Photos, Promotions
Facebook App
Twitter, Pinterest,
Instagram
Email & CRM
Instantly set up Social Media Campaigns
That Drive Likes, Leads and Sales
AppAddictive Social Loyalty Platform
the world's fastest growing verb app
exclusively available to AppAddictive and our partners
AppAddictive Social Loyalty App works with Facebook Social Graph
Customers actions become part or their Facebook & Social Media DNA
Customers can engage with
app to earn points or badges
Actions Instantly Appear on Facebook Wall
AppAddictive Social Loyalty Platform Records Actions through ecommerce
Create opportunities for customers
to engage and earn points
Watch Intro to TWOCHOP
Instant Branded Games!
with an Advanced Analytics Dashboard
Identify Brand Advocates
Qualify Leads
Track Engagement
AppAddictive's Social Loyalty App measures customer engagement
Word of Mouth looked like this...
What is the impact
for Businesses?
Increase sales from Entrenched Customers
Identify Influencers and drive digital word of mouth
Automatically increase Awareness of your business through Facebook Channel
Qualify new Customer Leads
Measure and optimize engagement metrics
AppAddictive Partnership with Your Agency
Social Media Campaign Management
We help you Implement & Integrate
Evidence speaks for itself...
Recent Study by Comscore and Facebook
1. Measure and Optimize Social Media engagement to Amplify your Brand
2. Focus on Friends of Fans to amplify your Social Media reach
3. Treat Facebook as a key broadcast channel to Amplify your reach
4. Pair Social Media with Promotions to Amplify your marketing effectiveness
Skittles' Facebook brand page got 14x more visitors than its website during a recent campaign

Facebook fans spend 2x more than non-fans at businesses like Amazon and Best Buy

Brands on Facebook can amplify the reach of their messages up to 81x through Social Referrals
Modern word of mouth is digital
Customer Engagement with AppAddictive Social Loyalty Verb App
Frequents the store
Discovers the store
Today....
AppAddictive empowers merchants to leverage this digital conversation and change consumer behavior
Key Metric Optimization
Advanced Ad Management Interface
Offers an Integrated Facebook Ad Platform
Amplify Loyalty Programs with Social Ads
Fueling Social Loyalty

Managing Social Media is now easier, more efficient, and easily integrated into your Agency's Product line
Before Facebook....
Gamification
"By 2014...More than 70% of Global 2000 organizations will have at least one gamified application" - Gartner 2012
Gamification is not a new concept
Gamification works because it satisfies our Fundamental human needs
"Marketers love gaming because we are about changing and Reinforcing Behaviors"
Trial/Adoption
Engagement
Loyalty
Interaction/Sharing
Here are some of the tools of Gamification...
Leader Boards:
Quizzes:
Badges:
Progress:
Gamification is a tool to create Engagement & Loyalty
Solve Real Life Problems
Make it Meaningful
Keep it Interesting and Fun
Reward Behavior
Some Examples......
Solving Financial Problems
Making it meaningful....
Opower aims to make energy use meaningful by making it personally relevant - allowing you to compare how you fare against others
Make it Fun.... challenge your users skills
Rewards can have tangible benefits....
RedCritter Tracker is the only project management service with badges, rewards,leaderboards and real-time Twitter-style feeds. You can also spend your reward points in a company store.
In Summary...
Be meaningful,
Be challenging,
Be rewarding,
Be addictive.
Thank you
AppAddictive Social Loyalty Platform gives powerful tools to:
The AMA defines
New Customers are the
Life Line Of Any Business
ComScore Found:
Brand Amplification Tips:
www.appaddictive.com
word of mouth is online....
making it easier for businesses to incetivize, automate, and track referrals
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