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Creating New Revenue Streams with WordPress

for Web Designers & Developers
by gene hammett on 30 June 2013

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Transcript of Creating New Revenue Streams with WordPress

Who has multiple revenue streams?
Who is here?
Designers
Developers
Social/SEO/Mktg.
Business owners
2 Types of Income
Active
Who wants to create
Passive Income
?
Who has an idea right now?
Passive Income...
Now who wants it?
Creating New Revenue Streams using
Who am I?
Entrepreneur
Certified Business Coach
My friends call me...
to web designers & developers
Passive
By the hour
By the project
Based on value
Something custom
Money
More money
Diversify
While you sleep
More money
Brand
Improve your marketing
Boost your credibility
Opens up new opportunities
Traffic
Exposure
Shareable
Lead development
Self fulfillment
Create something
Added value
Express innovation
Pat Flynn
This is my 2nd chance!
@patflynn
The VALUE of Passive Income to You
a JOB vs. a Business
Education
WPScholar.com
Micah Wood
Adam Walker
& Aaron Reimann
Lack of standards themes and coding
Pain: Having trouble finding answers to their problems
Educate, Validate, Sell, and Support
Business model: mixed
Each of these
PASSIVE
streams has boosted their traditional
businesses too.
Plugin Development
orbtr.net
Erik Wolf
Marketing automation that is cheaper, easier to implement and training more intuitive
PAIN: Tracking ROI for their clients
Competitors: Hubspot, Marketo, Pardot
$99 per month
Business Model is selling to other designers to position them for future business
Application Framework
restaurantengine.com
Brian Casel
Pain: Being a service provider (not a business)
Create an easy, fast solution for web development for restaurants, bars, and clubs
$49 and 79 per month
Brian said, "Now I feel like I have a business."
Where are
you now?
How many days per week?
How many believe you are undercharging?
Do you spend all your time marketing for others?
with limited time marketing for yourself
Let's
LOOK
a bit into the future...
Imagine your prospects are begging to work with you
When your clients NEED you more than you NEED them
This shift is the
Power Postion
!
Do you
want this?
To get there it starts with one thing...
it starts with
a DECISION
Do you want
to know how?

6 Practical, Steps on this Path
These are fundamentals...nothing new.
1. Who? - know who you serve
2. What? - know what problem you solve
3. Proof - can you do it? will they tell others?
5. Marketing - you already know this, right?
6. Brand - build your brand (expert)
10% Product
90% Marketing
What can go
WRONG
?
1. Don't follow the sequence.
2. Try be all things to all people.
3. Let your day job get in the way.
4. Let life get in the way.
5. Let your inner voice get to you.
what is
the first
step?
Who?
It will go WRONG if you...
Know who you serve
It should be clear (Black & White).
Build New Revenue Streams
Who has an idea?
"Passive means you are
NOT
trading time for money!!"
Business model is a turn key solution to clients
GeneGenetheDancingMachine.com
Free Gift...
GeneGeneTheDancingMachine.com
Before we proceed...
3%
7%
30%
30%
30%
active
open
not yet
unconscious
never
Most focus here!
67%
you need to reach
Forget about them!
Because...
Brand
Traffic
Self Fulfillment
http://coreelevation.com/wcchi/
What is
your
DECISION?
or NOT?
The goal is
SELF SELECTION
.
This is true for
"passive" and "active"!
Also the WHAT?
What problem do you solve?
What keeps them up at night?
You can't do the WHAT until you have the WHO!
What is their #1 issue?
Source:
Chet Holmes
, Author of The Ultimate Sales Machine
@genehammett
You can download
June 30th
FREE
at
Trusted Adviser to MY Clients...
Raise their GAME to a new level
Create more impact for their clients
Build Stronger Brands for themselves
"In 30 days we increased our average project size by 189%..."
~ Adam Walker, Sideways8.com
"Working with Gene has been so worth it as my average project size has tripled in 3 months."
~ Derek Hart, GoCreativeGo.com
Register at:
Write a book (real or ebook)
Develop a training course
Develop a membership site
Create themes
Build a premium plugin
Develop a SAAS solution
Examples of
Passive Income
#1 Fear that holds MOST people back.
Principles that successful people understand...
Laser focus better than shotgun.
Speed of implementation is rewarded.
Invest in yourself continuously.
Just-In-Time Learning
$8k in Oct. 2008
$58k plus April '13
#1 Give value first
You absolutely have to make it about them.
#2 Position the sale
2 Steps
This is letting them see you are the answer.
Small Business is NOT a target market!
You are the "trusted adviser"
4. Packaging - what type of tool is best?
Accountability
When all is said and done,
more is said than done.
~ Lou Holtz
Emerging
Free today only!
Education Based Marketing
See the full transcript