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Mazda Raceway Background - Final

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by Connor Barr on 12 December 2011

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Transcript of Mazda Raceway Background - Final

Grow your business and brand awareness throughout California and greater Monterey, San Jose and San Francisco Bay
Associate your brand name with one of California’s largest and most exciting motorsports venues hosting global events
Build a strong and loyal brand association with Mazda Raceway’s fan base 2. 2012 Season Schedule 6. 7. Event Hospitality On-Site & In-Market Promotions On Track with a Strategic Partnership The 2012 events, including the Red Bull U.S. Grand Prix, the Rolex Monterey Motorsports Reunion, the Grand-Am Rolex Sports Car Series, the American Le Mans Series, Ferrari Racing Days and Porsche Rennsport Reunion IV provide unparalleled branding opportunities that reach defined targeted markets. The Legendary Corkscrew 5. Direct Customer Interaction
& One-on-Ones The Mazda Raceway Laguna Seca team prides ourselves on providing an outstanding level of service, value and a world-class hospitality experience for you and your guests. Our groups range in size from 20 to 1,200 and come from all corners of the globe. Yet, the diverse groups all share a commonality; they represent some of the world's most prestigious brands and innovative companies. Create a unique and distinctive traffic driving promotions utilizing a number of Raceway assets. Bridge Signage Television Signage New Digital Video
Scoring Tower High Traffic Fan Areas Level of Sponsorship 4. Different levels of sponsorships meet different needs:
Exclusive Category Partnership
Year-Round Presence
Single Event Exposure
Strategic Targeted Advertising Sponsorships give your company national, regional and local
market exposure Event Sponsors focus their advertising and marketing efforts on one dedicated motorsports demographic such as historic racing, sports car racing or motorcycle racing. Event Sponsors have prominent on-track branding opportunities, tickets for internal or in-market use, corporate hospitality options, web presence and opportunity for raceway and event logo use on promotional programs.

Event Sponsor range:
$10,000 to $75,000 Pit Row Suites Red Bull Energy Center Chalets 4. Event Sponsor It's more than a Race.
It's your Opportunity. Suites Display your products and services to your desired target market. On-Site Promotion Media Exposure Delivering Brand Impressions Dominant on-track signage opportunities in the eye of national television coverage
Legendary Turns with Brand Identification
High foot traffic spectator areas
Our new fully digital video Scoring Tower
Event publication and programs YOUR COMPANY'S
LOGO HERE! Drive traffic back to your company through on-site promotions and offers. Our 2012 events include: TV Coverage TBD Classes TV Coverage Classes Featuring MotoGP World Championship
July 27-29 Featuring the Grand-Am Rolex Sports Car Series
September 7-9 TV Coverage August 19-21 Classes Classes May 11 & 12 Classes TV Coverage American Le Mans LMP1, LMP2, GT, GTS
Star Mazda Championship
SPEED World Challenge
Cooper Tire Prototype Lites
CT3 Challenge May 18-20 MotoGP World Championship
AMA Pro American Superbike
AMA Pro SuperSport
AMA Pro Daytona Sportbike Rolex Sports Car Series Daytona Prototypes (DP)
Rolex Sports Car Series Grand Touring (GT)
Continental Tire Sports Car Challenge Grand Sport (GS)
Continental Tire Sports Car Challenge Street Tuner (ST)
Playboy Mazda MX-5 Cup
World Superkarts 430/458 Challenge
FXX/599 XX
F1 Clienti
Historic Ferrari Ferrari Racing Days Red Bull U.S. Grand Prix Rolex Monterey Motorsports Reunion Continental Tire Sports Car Festival
powered by MAZDA 1. Benefits of a Strategic Partnership
with Mazda Raceway Laguna Seca 3. 5. Associate Sponsor Associate Sponsors are focused on one event that meets their very specific advertising and marketing initiatives. Associate Sponsor opportunities include fan related event within the event weekend or a fan interactive area. Additionally, Associate Sponsors can bundle together entitlements such as signage, program ads, web banners and tickets packages to make a large impact on the event weekend.

Associate Sponsor range:
$5,000 to $25,000 3. Official Sponsor Official sponsors have partnership and marketing initiatives that cross more than one of our different motorsports demographics and events annually. Official Sponsors will have exclusive category rights in most cases and may have a direct business-to-business relationship with the raceway. Exclusive rights will lock out a company's competitors from having any direct involvement with the raceway. Official Sponsors receive year-round signage and branding at the raceway, as well as extended entitlements at selected events.

Official Sponsor range:
$25,000 to $125,000 2. Presenting Sponsor The Presenting Sponsor is second only to the Title Sponsor in overall exposure and brand placement. Presenting Sponsor logo placement is near equal to the Title Sponsor. Presenting Sponsor level consists of a fully integrated entitlement package including featured bridge or turn track branding, hospitality, tickets, VIP experiences, display area and promotional programs.

Presenting Sponsorship range:
$50,000 to $175,000 1. Title Sponsor Title Sponsorship "owns the event". Name and logo are fully integrated in the event weekend logo and placed in 100% of all advertising, marketing and promotional programs. The event logo is also present on all event tickets, passes, posters, programs, press releases, website and merchandise. Title Sponsorships deliver national and international media coverage. Title Sponsorship level consists of a fully integrated entitlement package including track branding, hospitality, tickets, VIP experiences, display area and promotional programs.

Title Sponsorship range:
$125,000 to $500,000 8. 9. 10. VIP Opportunities Your Brand, Your Track
Don't just attend the event - be a part of it
Give your customers, VIPs or contest winners a ride in a "Pace Car Hot Lap"
Promotional ticket giveaways
VIP pit tours for guests
Priceless once-in-a-lifetime experiences that leave your guests smiling and talking 11. Demographics More than 67% of our annual audience earns more than $50K a year and they are 72-times more likely to support businesses involved in "their" sport. Third Party Retail Promotion Advertising Corkscrew Newsletter
45,000 Subscribers
50%+ Unique Click-Throughs per issue
30%+ Open Rate Website
100,000 Unique Visitors Monthly
1.4 Million Page Views Monthly
5.1 Million Hits Monthly Souvenir Program
Over 10,000 Per Event
Historical Collectors Item Web Banners Radio Commercials Direct connections and contact with your potential clients. Featuring MotoGP World Championship
July 27-29 September 7-9 August 17-19 May 11 & 12 American Le Mans Series Monterey presented by Patrón May 18-20 Ferrari Racing Days Red Bull U.S. Grand Prix Rolex Monterey Motorsports Reunion Continental Tire Sports Car Festival
powered by MAZDA Family Income <$35,000 14%
$35,000–$49,999 19%
$50,000–$74,999 20%
$75,000–$100,000 22%
>$100,000 24%

Average Annual Income $84,530
National Annual Average $36,000 Male 67%
Female 37% Age Group 18–24 24%
25–34 34%
35-44 26%
45–54 15%
55-64 4%

Median Age 35 years old Ethnicity Caucasian/White 79%
Hispanic/Latino 13%
Asian 4%
Other 3% Level of Education PHD 4%
College/Undergrad Degree 56%
Technical Degree 16%
High School 24% Gender Family Income Under $50,000 19%
$50,000–$99,000 42%
$100,000–$199.999 30%
Other 9%

Average Annual Income $84,530
National Annual Average $36,000 Male 68%
Female 32% Age Group 18–24 15%
25–34 32%
35-44 17%
45–54 20%
55-64 7%
65+ 9%

Median Age 36 years old Ethnicity Caucasian/White 79%
Hispanic/Latino 13%
Asian 4%
Other 3% Level of Education PHD 4%
College/Undergrad Degree 56%
Technical Degree 16%
High School 24% Gender Family Income <$35,000 9%
$35,000–$49,999 13%
$50,000–$74,999 19%
$75,000–$100,000 13%
>$100,000 46%

Average Annual Income $123,530
National Annual Average $36,000 Male 84%
Female 16% Age Group 18–24 20%
25–34 23%
35-44 18%
45–54 24%
55-64 15%

Median Age 45 years old Ethnicity Caucasian/White 79%
Hispanic/Latino 13%
Asian 4%
Other 3% Level of Education PHD 4%
College/Undergrad Degree 56%
Technical Degree 16%
High School 24% Gender Family Income <$35,000 9%
$35,000–$49,999 13%
$50,000–$74,999 19%
$75,000–$100,000 13%
>$100,000 46%

Average Annual Income $123,530
National Annual Average $36,000 Male 69%
Female 31% Age Group 18–24 17%
25–34 4%
35-44 14%
45–54 16%
55-64 33%
65+ 26%

Median Age 56 years old Ethnicity Caucasian/White 79%
Hispanic/Latino 13%
Asian 4%
Other 3% Level of Education PHD 4%
College/Undergrad Degree 56%
Technical Degree 16%
High School 24% Gender Family Income <$35,000 22%
$35,000–$49,999 8%
$50,000–$74,999 10%
$75,000–$100,000 17%
>$100,000 43%

Average Annual Income $112,530
National Annual Average $36,000 Male 84%
Female 16% Age Group 18–24 20%
25–34 23%
35-44 18%
45–54 24%
55-64 15%

Median Age 45 years old Ethnicity Caucasian/White 79%
Hispanic/Latino 13%
Asian 4%
Other 3% Level of Education PHD 4%
College/Undergrad Degree 56%
Technical Degree 16%
High School 24% Gender Taking It To The Streets 180 Countries Receiving Live TV Signal 233 Million Homes Reached 56 Countries Represented By Media Personnel American Le Mans Series Monterey presented by Patrón
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