www.havasmedialab.com
blogs.harvardbusiness.org/haque
Umair Haque
Director
Havas Media Lab
constructive 
capitalism
THE LAWS OF 
  CONSTRUCTIVE CAPITALISM 

1 STRATEGY IS OBSOLETE
2 COMPETITION IS A COMMODITY
3  THERE IS NOTHING MORE ASYMMETRICAL THAN AN IDEAL 
4 TOMORROW IS TODAY 
5 PEOPLE, NOT PRODUCT 
6 CONNECTIONS, NOT TRANSACTIONS 
7 CREATIVITY, NOT PRODUCTIVITY 
8 OUTCOMES, NOT INCOMES 
9 ADVANTAGE IS IN THE DNA 
10 THE NEXT REVOLUTION IS INSTITUTIONAL
what's going wrong with the global economy?
can we survive it through better strategy through better strategy, or more intense competition?
Vt = min(Cd), max(Bc)
imagination
scale
information
lock-in
The Zombieconomy
ALLOCATIVE
ADVANTAGE
CREATIVE 
ADVANTAGE
PROTECTIVE ADVANTAGE
EXTRACTIVE ADVANTAGE
RADICAL 
INTERDEPENDENCE
MEANS RADICAL UNCERTAINTY
NONLINEARITY
IRREVERSIBILITY
thin value
thick value
THE NEW PARADIGM OF ADVANTAGE
21st century advantage is creative and allocative. 20th century advantage is extractive and protective. an economy built on extractive and protective advantage is a ponziconomy, where thin 
value is transferred from 
one actor to the next. 
when a firm gains 
creative and allocative 
advantage, it creates thick 
value: authentic, meaningful economic value.