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David Berlo's Model of Communication
Transcript of David Berlo's Model of Communication
Michigan State University
President of Illinois State University
The Process of Communication: An Introduction to Theory and Practice, 1960 David Berlo's no feedback
receiver and sender should have the same level of communication
no specific purpose Model of Communication one way process
content of the message Purpose of Communication Logically corresponds and is consistent with itself
Showed or expressed through human behaviors
Specific to tell it to others again
Consistent with how people communicate “encodes the message intended to produce from receiver”
where the message comes from
Social System “the actual physical product of the source-encoder”
Code Channel medium on how the information travels
tasting Receiver last destination of the message
should be the same level as the sender
Social System Encoder the sender’s thoughts are put into words or action Decoder the words or message is converted to thought