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David Berlo's Model of Communication

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by Clarice Ng on 17 January 2013

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Transcript of David Berlo's Model of Communication

Foundation David Berlo Sender Message Criticisms Model University of Illinois, 1956
Michigan State University
President of Illinois State University
The Process of Communication: An Introduction to Theory and Practice, 1960 David Berlo's no feedback
no disturbance
linear model
receiver and sender should have the same level of communication
sixth sense
no specific purpose Model of Communication one way process
no feedback
sender: active
receiver: passive
content of the message Purpose of Communication Logically corresponds and is consistent with itself
Showed or expressed through human behaviors
Specific to tell it to others again
Consistent with how people communicate “encodes the message intended to produce from receiver”
where the message comes from
factors:
Communication Skills
Attitudes
Knowledge
Social System “the actual physical product of the source-encoder”
factors:
Content
Elements
Structure
Code Channel medium on how the information travels
5 senses:
hearing
seeing
smelling
touching
tasting Receiver last destination of the message
should be the same level as the sender
factors:
Communication skills
Attitude
Knowledge
Social System Encoder the sender’s thoughts are put into words or action Decoder the words or message is converted to thought
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