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"You can put lipstick on a pig, but it's still a pig"
A good story is always authentic.
It tells who you are, what you stand for. It brings out the essence, shows the road you're on. It speaks to the imagination and gives customers and employees something solid to hold onto.
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How to use the power of corporate storytelling
Or click on another Path element to continue from there
Using 
3-step story process
A good story is never a witticism. 
These are bad. 
Stories are good.
Strategy
Culture
Mission
STEP 1:
STORY 
STRATEGY
Core 
Story
Corporate Story &
Elevator pitch
Capturing the essence
 of your identity
in words and images
Scripting your story:
giving meaning & purpose
to who you are as an organization
and what you do
Do you know what it is?
"I'm a little apple. 
I'm a little apple."
A silly pear !
Every company has its ‘mission, vision and values’. 
But you’ll have to look a long way  to find a complete, coherent 
and authentic story that inspires your stakeholders.
Behaviour
Symbols
Communication
Communication planning & Tools development
Corporate branding
& imagery
Leadership, training &
knowledge management
How to tell your authentic story?
A good story links
people with your company
NoStoryNoFans.com
Author - Raf Stevens
Corporatestoryteller.be
One more thing...
Successful companies
stand out more by how they think
than by what they produce.
Building a story is all about 
getting to know 
your organizational culture
Your company needs to make profit, 
but is that all that you’re here for? 
Is that what it’s all about and no more...
WHO IS THE HERO?

Indiana Jones faced the task
of overcoming evil. 

Al Gore is fighting
 worldwide indifference
to the environment.
You are your story.
What is the unique feature
that distinguishes your company
from all the others?
Determine your identity concept by looking at the common grounds
Welcome !
STEP 2:
STORY DEVELOPMENT
STEP 3:
STORY IMPLEMENTATION
NoStoryNoFans.com
Get part 1 for free.
Download pdf here:
www.nostorynofans.com