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Power of storytelling
107
스크립트
How to tell your authentic story?
Every company has its ‘mission, vision and values’.
But you’ll have to look a long way to find a complete, coherent
and authentic story that inspires your stakeholders.
Capturing the essence
of your identity
in words and images
Corporate Story &
Elevator pitch
Scripting your story:
giving meaning & purpose
to who you are as an organization
and what you do
Communication planning & Tools development
Leadership, training &
knowledge management
Corporate branding
& imagery
One more thing...
A silly pear !
O
Get part 1 for free.
Download pdf here:
www.nostorynofans.com
Author - Raf Stevens
Corporatestoryteller.be
A good story is always authentic.
It tells who you are, what you stand for. It brings out the essence, shows the road you're on. It speaks to the imagination and gives customers and employees something solid to hold onto.
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Welcome !
"You can put lipstick on a pig, but it's still a pig"
0
:
NoStoryNoFans.com
NoStoryNoFans.com
. .
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Do you know what it is?
"I'm a little apple.
I'm a little apple."
A good story is never a witticism.
These are bad.
Stories are good.
A good story links
people with your company
STEP 3:
STORY IMPLEMENTATION
Behaviour
Symbols
Communication
Or click on another Path element to continue from there
How to use the power of corporate storytelling
Using
3-step story process
Core
Story
You are your story.
What is the unique feature
that distinguishes your company
from all the others?
STEP 2:
STORY DEVELOPMENT
STEP 1:
STORY
STRATEGY
Your company needs to make profit,
but is that all that you’re here for?
Is that what it’s all about and no more...
WHO IS THE HERO?
Indiana Jones faced the task
of overcoming evil.
Al Gore is fighting
worldwide indifference
to the environment.
Mission
Determine your identity concept by looking at the common grounds
Building a story is all about
getting to know
your organizational culture
Successful companies
stand out more by how they think
than by what they produce.
Strategy
Culture
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