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perfil psicografico del consumidor

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by helen guzman on 21 May 2013

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Transcript of perfil psicografico del consumidor

¿Qué es el perfil psicográfico del consumidor?

Es un atributo el cual nos sirve para segmentar el mercado y divide a los compradores en grupos diferentes con base en su clase social, estilo de vida o características de la personalidad. Valores Personalidad Consumidor Estilo de vida Actividades (golf, viajes).
Intereses (política, arte moderno).
Opiniones (conservacionismo, capitalismo). Responsabilidad
Honestidad
Lealtad
Tolerancia
Respeto Ambicioso
Seguro de sí mismo
Agresivo
Extrovertido
Sociable Barrón Leal Karina
Delgado Guerrero Citlaly
Guzmán Alvarado Helen Abril
Loaeza Calvillo Adriana Gabriela
Martínez Soria María José
Nieto Peréz Saúl
Torres Colín Sergio Perfil Psicográfico del consumidor Creencias e ideologías Politícas y religiosas
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