Socialnomics

Socialnomics Author Erik Qualman From Michigan Academic All Big-10 for basketball Global VP of Digital Marketing for EF Education Professor of Digital Marketing Speaker Featured on NY Times, Mashable, Forbes and more @equalman Thesis Strengths Weaknesses Audience Favorite Part Interaction Used For? Recommend? -"It's about a people driven-economy." -"Whether you are a business person or a high school student, social media transforms the way you live and do business." -"Word of mouth goes world of mouth." -Brand awareness VERY important We find what we want to find & we are as connected as we want to be connected. Case studies! - Nike, American Airlines, JetBlue, Google, Huffington Post and more Easy to relate to Easy to read Good statistics WITH the websites Tips Chapter key points Key leaders in our industry - Sarah Evans, Gary V, Biz Stone, Lee Odden + 96 percent of dissatisfied customers don’t bother to complain and yet 63 percent of those silent dissatisfieds will nevertheless not buy from you again. Doesn't acknowledge downside of SM "I care more about what my neighbor think than what Google thinks." - True and False Needs more proofreading Some false data [Second Life, gaming and more] He is not a fan of Kindle or Nook Needs more varity of social media platform topics besides just Facebook, Twitter, MySpace and more -> Business people -> Students -> General working population -> PR-Marketing-SM people Learning other key leaders! 1. Know what you're doing. 2. Know where you are doing it. 3. Know why you are doing it. [it's not for everyone] 4. Know what SM successes look like [research] 5. Know what potential pitfalls could happen "Don't put all your eggs in one basket" If your company [or you] are about to plunge into SM: Research. Statistical Data. Beginner for SM. Resource for leaders. Learning lesson. YES! Read it :] Author is VERY nice. He responds and monitors. Video - Questions? Thoughts? "how social media transforms the way we live and do business."