Online Marketing:
the landscape

"Let's put up a                   page" 
Let's build a relationship 
with our target market online
What technologies are they ready for, and where?
Social Technographics
2006: How do people participate?
Creators
Critics
Collectors
Joiners
Spectators
Inactives

2010: How do people participate?
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives

Conversationalists:
update their status 
                                           2006          2010
Creators                            18%            24%
Conversationalists         n/a              33%
Critics                               25%             37%
Collectors                        12%             20%
Joiners                              25%             59%
Spectators                       48%             70%
Inactives                          44%             17%

Change from 2006-2010
Find out more:
Studies by Forrester Research
Examine online social behavior of your target market


Behaviors = Applications
What are my customers  open to?
Brandi Heinz