Engage Your Students with Facebook

Judy Gressel

New Trier High School

Winnetka, IL

"Social media is here to stay. Now we just have to evolve with it."

danah boyd

"Taken Out of Context: American Teen Sociality in Networked Publics"

PhD dissertation

danah michele boyd, UC Berkeley

You know you're a 21st century librarian if ...

Manifesto for 21st Century School Librarians

Joyce Kasman Valenza

• You consider marketing your books in new ways using social networking tools like
• Your students blog or tweet about what they are reading.
• Your blog features book trailers and interactive widgets relating to reading.
• Your screensavers promote great reads
• You review books in your own blogs and wikis

• Think of your web presence as a knowledge management for your school.

• Are integrating dynamic web 2.0 features in the library's web page...

• Know this is only the beginning of social networking. Students will get to their Facebook and MySpace accounts through proxy servers and their cell phones despite any efforts to block them.

You build your own personal/professional learning network!

by using Nings, blogs, rss feeds, twitter

"Libraries need to change from places just to get stuff to places to make stuff, do stuff, and share stuff." Valenza, SLJ

Dangerously Irrelevant blog

Scott McLeod, J.D., Ph.D.

Associate Professor and Coordinator of the Educational Administration -Iowa State University. Director of UCEA Center for the Advanced Study of Technology Leadership in Education

Co-creator of the wildly popular video, Did You Know? (Shift Happens).

"We trust you with the children but not the Internet!"

"Many schools filter YouTube, Twitter, blogs, wikis, podcasts, social networking, and other content-rich online services for both students and employees. Why on earth would you filter the adults who work for you? This is a loser strategy that prevents educators from accessing potentially-powerful educational material and damages employee morale. Does this make sense to anyone?" Scott Mcleod

Tame the Web

Michael Stevens, LIS professor @Dominican Univ.

"Library work has changed on many levels. I want our students to leave the Dominican program with ... an understanding of how to participate in the rich tapestry of professional discourse available out there, and an attitude of “Change? new technologies?

Bring it ON!” I believe these skills will better equip students to meet the future needs of people who will be living and conversing in online spaces.

“Social Networking Literacy Competencies for

Librarians: Exploring Considerations and Engaging Participation”

Joe Murphy, Librarian, Yale University Science Libraries

Heather Moulaison, Rutgers University doctoral student

March, 2009.

•Understanding and Articulating Social Networking Sites and Their Roles

•Creating Content

•Evaluating Information

•Applying Information Ethically and Legally

•Searching and Navigating

•Interacting

• Providing Services—via social networking

“The social networking literate librarian possesses the skills necessary

providing services in and with online social networking sites.”

How Teens Communicate

PEW survey May 2009

91% use SNS to stay in touch with friends

Teens spend more time on social networking sites and blogs than personal email

65% of social network use is by teens

"Teens love the Internet…but spend

far less time browsing than adults." Nielsen

"Social networks play an increasingly

important role (about half of

U.S. teens use Facebook) and now many

teens access the Web over their phones

(37% in the U.S.)" Nielsen

How can you leverage teen

communications

for your library?

Engage Your Students with Facebook

•Go where your students are – don’t expect them to come to you

Average Internet User Now Spends 68 Hours Per Month Online-Nielsen Company

Embracing Change

It took radio 38 years to reach 50 million listeners.

TV took 13 years to reach 50 million users.

Internet took four years to reach 50 million people

In less than nine months, Facebook added 100 million users.

Facebook explodes with 200 million users -

April, 2009

5 months later Facebook has 300+ million users!

September, 2009

If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.* Search Engine Watch.

Make your library part of the conversation

Why Facebook?

Provide a glimpse into your library

“information professionals have a professional obligation to learn and evaluate all major new technologies and determine when and where these might be useful in the service of learning, community and the social good.” Stephen Abram

Gather and share information

Share articles

Educate

Publicizing resources

Showcase student and faculty work

Co-head of environmental club is an IGSS student, Jesse hosted a 350 event after school on Friday with live music and students urging folks to call their representatives and senators to support Green legislation.

Publicize events

Sample Communications

Adlai Stevenson High School Library

Advice from Lisa Dettling:

I use Bloglines to find articles to post. I have connected the Facebook and Twitter accounts so I can post to both in one move.

I did not need an administrator to approve.

Facebook blocked for students, not teachers.

Have fun and limit what students can post. My page is more for sharing articles related to school libraries.

I show all my classes the Facebook page at the beginning of a lesson. Our new library homepage will have a "Follow us on Facebook" and Twitter link. Lisa Dettling, librarian

Problems with apps?

I wanted to connect my Shelfari Account with Facebook, I did but I can't make a tab.

New Trier High School Library

Facebook Apps

200,000 users -- claims to be the most popular book application on Facebook. iRead lets you share a virtual bookshelf of titles you are currently reading, those you want to read, those you have read in the past, and books you won’t read. You can also rate titles, spotlight book reviews you’ve written, and list books you own as well as your all-time favorite books.

How to start?

Facebook Pages

Practice using Facebook and playing with your own profile to get a feel for it....

Read! Read! Read!

• newbies

"Perpetual beta works well for the library’s Web presence".

Michael Stephens

Join Twitter

Twitter is without a doubt the best way to share and discover what is happening right now.

Mashable has 53,987Fans

Set up your fan page by clicking

on "advertising" at the bottom of your

individual page....

Create a presence that looks and behaves like user profiles to connect and engage with your patrons and amplify your voice to their friends.

Publish, then update regularly

Always reply to comments on your page

How do you get administrators on board?

•If your website doesn’t have some sort of social functionality to it, you are at a disadvantage

fear of change

lack of knowledge

Why treat social networking spaces differently than any other means of teacher communication?

Move away from the perspective that social media is frivolous and a “time waster”

•Social media is not a “thing” to be frightened of

–it’s just an extension of who we are

Make it less scary by showing examples of library Facebook pages

Is learning happening outside the library?

We are developing the communications workforce of tomorrow

Help us teach outside the library!

Educate them: share this presentation

http://prezi.com/5gdhqfrflcy4/

Embracing Change

shhh

conversation

am exchange

The tools are out there...

They are free...

No excuses....

It's time to develop a social media policy

Lisa Dettling, Adlai E. Stevenson High School

August 2008

image from Glogster.com

• value-added blogging
• building a community Web site with a blog
• Ten Best Practices for Flickr & Libraries
• libraries and social sites like MySpace, Facebook, YouTube

tagging and social bookmarking

Messaging in a 2.0 World: Twitter & SMS

• podcasting

82% sent private messages to friends within a social network site in 2006

21st Century library

Let the personality of your library shine though