Engage Your Students with Facebook
•Go where your students are – don’t expect them to come to you
It took radio 38 years to reach 50 million listeners. 
TV took 13 years to reach 50 million users. 
Internet took four years to reach 50 million people
In less than nine months, Facebook added 100 million users. 
If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.* Search Engine Watch.
Make your library part of the conversation 
How Teens Communicate 
65% of social network use is by teens 
82% sent private messages to friends within a social network site in 2006
91% use SNS to stay in touch with friends
How can  you leverage teen 
communications
for your library?
Why Facebook?
Gather and share information
Publicizing resources
Publicize events
Educate
Provide a glimpse into your library
Showcase student and faculty work
PEW survey May 2009
Facebook Apps
Sample Communications
New Trier High School Library
Adlai Stevenson High School Library
Share articles
How do you get administrators on board?
fear of change
lack of knowledge
Embracing Change
•Social media is not a “thing” to be frightened of
 –it’s just an extension of who we are
•If your website doesn’t have some sort of social functionality to it, you are at a disadvantage
Move away from the perspective that social media is frivolous and a “time waster” 
We are developing the communications workforce of tomorrow
Why treat social networking spaces differently than any other means of teacher communication?
How to start?
Facebook Pages
Create a presence that looks and behaves like user profiles to connect and engage with your patrons and amplify your voice to their friends.
Publish, then update regularly
Practice using Facebook and playing with your own profile to get a feel for it....
Average Internet User Now Spends 68 Hours Per Month Online-Nielsen Company
“information professionals have a professional obligation to learn and evaluate all major new technologies and determine when and where these might be useful in the service of learning, community and the social good.” Stephen Abram
Facebook blocked for students, not teachers.
I show all my classes the Facebook page at the beginning of a lesson. Our new library homepage will have a "Follow us on Facebook"  and Twitter link. Lisa Dettling, librarian
I did not need an administrator to approve.
Problems with apps?

I wanted to connect my Shelfari Account with Facebook, I did but I can't make a tab.
Advice from Lisa Dettling:
I use Bloglines to find articles to post. I have connected the Facebook and Twitter accounts so I can post to both in one move.
Have fun and limit what students can post. My page is more for sharing articles related to school libraries.
Embracing Change 
Let the personality of your library shine though

The tools are out there...
They are free...
No excuses....
It's time to develop a social media policy
"Teens love the Internet…but spend
far less time browsing than adults." Nielsen
"Social networks play an increasingly
important role (about half of
U.S. teens use Facebook) and now many
teens access the Web over their phones
(37% in the U.S.)" Nielsen
Educate them: share this presentation
 http://prezi.com/5gdhqfrflcy4/
Make it less scary by showing examples of library Facebook pages
Is learning happening outside the library?
Help us teach outside the library!
You know you're a 21st century librarian if ...
Manifesto for 21st Century School Librarians
Joyce Kasman Valenza
You consider marketing your books in new ways using social networking tools like 
Your students blog or tweet about what they are reading.
Your blog features book trailers and interactive widgets relating to reading.
Your screensavers promote great reads
You review books in your own blogs and wikis
Think of your web presence as a knowledge management for your school.
Are integrating dynamic web 2.0 features in the library's web page...
Know this is only the beginning of social networking. Students will get to their Facebook and MySpace accounts through proxy servers and their cell phones despite any efforts to block them.
You build your own personal/professional learning network!
by using Nings, blogs, rss feeds, twitter
“Social Networking Literacy Competencies for 
Librarians: Exploring Considerations and Engaging Participation”   
“The social networking literate librarian possesses the skills necessary 
providing services in and with online social networking sites.” 

•Understanding and Articulating Social Networking Sites and Their Roles

•Creating Content

•Evaluating Information

•Applying Information Ethically and Legally

•Searching and Navigating

•Interacting

Providing Services—via social networking


Mashable has   53,987Fans
Joe Murphy, Librarian, Yale University Science Libraries
Heather Moulaison, Rutgers University doctoral student
March, 2009.
Tame the Web
Michael Stevens, LIS professor @Dominican Univ.
"Library work has changed on many levels. I want our students to leave the Dominican program with ... an understanding of how to participate in the rich tapestry of professional discourse available out there, and an attitude of “Change? new technologies? 
Bring it ON!” I believe these skills will better equip students to meet the future needs of people who will be living and conversing in online spaces.
Read! Read! Read!
Join Twitter
Twitter is without a doubt the best way to share and discover what is happening right now.
newbies
value-added blogging
building a community Web site with a blog
Ten Best Practices for Flickr & Libraries
libraries and social sites like MySpace, Facebook, YouTube
 tagging and social bookmarking
 Messaging in a 2.0 World: Twitter & SMS
podcasting
"Perpetual beta works well for the library’s Web presence". 
Michael Stephens
"Many schools filter YouTube, Twitter, blogs, wikis, podcasts, social networking, and other content-rich online services for both students and employees. Why on earth would you filter the adults who work for you? This is a loser strategy that prevents educators from accessing potentially-powerful educational material and damages employee morale. Does this make sense to anyone?"         Scott Mcleod
Dangerously Irrelevant blog
Scott McLeod, J.D., Ph.D.
Associate Professor and Coordinator of the Educational Administration -Iowa State University. Director of UCEA Center for the Advanced Study of Technology Leadership in Education 
Co-creator of the wildly popular video, Did You Know? (Shift Happens).
Teens spend more time on social networking sites and blogs than personal email
"Social media is here to stay. Now we just have to evolve with it."    
danah boyd
"Taken Out of Context: American Teen Sociality in Networked Publics"
PhD dissertation
danah michele boyd, UC Berkeley
Always reply to comments on your page
"We trust you with the children but not the Internet!"
August 2008
Facebook explodes with 200 million users - 
April, 2009
5 months later Facebook has 300+ million users!
September, 2009
Lisa Dettling, Adlai E. Stevenson High School
image from Glogster.com
Judy Gressel 
New Trier High School
Winnetka, IL
Co-head of environmental club is an IGSS student, Jesse hosted a 350 event after school on Friday with live music and students urging folks to call their representatives and senators to support Green legislation.
200,000 users -- claims to be the most popular book application on Facebook. iRead lets you share a virtual bookshelf of titles you are currently reading, those you want to read, those you have read in the past, and books you won’t read. You can also rate titles, spotlight book reviews you’ve written, and list books you own as well as your all-time favorite books.
Set up your fan page by clicking
on "advertising" at the bottom of your
individual page....
conversation
shhh
21st Century library
"Libraries need to change from places just to get stuff to places to make stuff, do stuff, and share stuff." Valenza, SLJ
am exchange