Truth Authenticity in the Digital Age version 2

First, some context.

let's talk

individual first.

this is from the New Yorker in 1993!

- embrace the long tail soup.

- people expect to find the whole you.

- be complex and multifaceted!

- the default is now public (at least according to Mark Zuckerberg).

- if there is less to find, people will trust you less.

- be real and speak the truth.

- responsibility for privacy rests with you.

- you can't control it... stop trying.

- instead, make the most of it!

- be clear about who you are, in all the places you are.

- take charge of your own brand.

ok so what about organizations?

1. decentralized

2. transparent

3. no fear

so what does this all mean?

clarity

over

control

Fully embrace the paradox of

CLARITY + DIVERSITY

(not consistency)

Control, in the digital age,

has a "carbon footprint"

that doesn't make sense.

so...

maybe organizations need to be more human.

Truth and Authenticity in the Digital Age

Maddie Grant, CAE and Jamie Notter

maddie@socialfish.org

twitter.com/maddiegrant

jnotter@mgmtsol.com

twitter.com/jamienotter

Two overlapping stories...

Last, some tweetaways

organizational

individual

3 "tweetaways"

for individual identity

3 "tweetaways"

for organizational identity

1. decentralized

- support and empower the parts

- clear principles work better than

precise instructions

- embrace the long tail soup.

- people expect to find the whole you.

- be complex and multifaceted!

2. transparent

- trust builds relationships

- relationships are the new currency

- strategic exposure

- the default is now public (at least according to Mark Zuckerberg).

- if there is less to find, people will trust you less.

- be real and speak the truth.

- responsibility for privacy rests with you.

3. no fear

- fear lives where the truth

is not spoken

- culture is driven by behavior

Assumption #1

The Social Internet...

It's kind of a big deal.

- you can't control it... stop trying.

- instead, make the most of it!

- be clear about who you are, in all the places you are.

- take charge of your own brand.

Assumption #2

We must take truth and authenticity more seriously

not just:

be honest

be yourself

change is the

new normal

Here's why.

• why we buy
• who we trust
• how we work
• how we relate

consumers

are now producers.

want to talk about it some more?

our blogs:

www.getmejamienotter.com

www.socialfish.org/blog

ORG

3 "tweetaways"

for individual identity

Organization of Related Groups

1. decentralized

Lindy in the Digital Age

2. transparent

Group Exercise: Now what?

How can you help your organization embrace:

decentralized

transparent

no fear

3. no fear

The Long Tail Soup Paradox

Lindy in the

Analog Age.

digital identity is...

• decentralized
• diverse
• multifaceted....

friends

teachers

family

(and mobile!)

Group Exercise:

Let's see this in action.

colleagues

the boss

acquaintances

http://www.google .com

but also...

• instantly aggregated.

= the Google Effect.

http://webmii.com/

(Maddie's totally unscientific definition of the Google Effect -aka- the Long Tail Soup Paradox):

No matter how much you try to carefully control and compartmentalize different personas in different places, (long tail), everything gets mixed and aggregated by Google in an instant (soup).

http://personas.media.mit.edu/personasWeb.html

- trust builds relationships

- relationships are the new currency

- strategic exposure

3 "tweetaways"

for organizational identity

- fear lives where the truth

is not spoken

- culture is driven by behavior

- support and empower the parts

- clear principles work better than

precise instructions

ORG in the Analog Age

examples

ORG in the Analog Age

ORG in the Digital Age

mechanical

consistent

directed