Truth and Authenticity in the Digital Age
Maddie Grant, CAE and Jamie Notter
maddie@socialfish.org
twitter.com/maddiegrant

jnotter@mgmtsol.com
twitter.com/jamienotter
First, some context.
Assumption #1

The Social Internet...
It's kind of a big deal.
consumers
are now producers.
Here's why.
let's talk 
individual first.
ok so what about organizations?
Lindy in the
 Analog Age.
family
friends
colleagues
the boss
acquaintances
teachers
this is from the New Yorker in 1993!
Lindy in the Digital Age
The Long Tail Soup Paradox
decentralized
diverse
multifaceted....
but also...

instantly aggregated.

= the Google Effect.
digital identity is...
(and mobile!)
(Maddie's totally unscientific definition of the Google Effect -aka- the Long Tail Soup Paradox):

No matter how much you try to carefully control and compartmentalize different personas in different places, (long tail), everything gets mixed and aggregated by Google in an instant (soup).
http://webmii.com/
http://personas.media.mit.edu/personasWeb.html
http://www.google .com
Group Exercise:
Let's see this in action.
- embrace the long tail soup.
- people expect to find the whole you.
- be complex and multifaceted!

3 "tweetaways" 
for individual identity
- the default is now public (at least according to Mark Zuckerberg).
-  if there is less to find, people will trust you less. 
- be real and speak the truth.
- responsibility for privacy rests with you.


- you can't control it... stop trying.
- instead, make the most of it!  
- be clear about who you are, in all the places you are.
- take charge of your own brand.  

ORG in the Analog Age
Group Exercise: Now what?  

How can you help your organization embrace:

decentralized
transparent
no fear
so what does this all mean?
Control, in the digital age, 
has a "carbon footprint" 
that doesn't make sense.
clarity
over
control

our blogs:

www.getmejamienotter.com
www.socialfish.org/blog
want to talk about it some more?
- support and empower the parts
- clear principles work better than 
   precise instructions
3 "tweetaways"
 for organizational identity
- trust builds relationships
- relationships are the new currency
- strategic exposure

- fear lives where the truth 
  is not spoken
- culture is driven by behavior 
1. decentralized
2. transparent
3. no fear
change is the 
new normal
why we buy
who we trust
how we work
how we relate
not just:
be honest
be yourself
Two overlapping stories...
individual
organizational
Last, some tweetaways
Assumption #2

We must take truth and authenticity more seriously
ORG
Organization of Related Groups
- support and empower the parts
- clear principles work better than 
   precise instructions
3 "tweetaways"
 for organizational identity
- trust builds relationships
- relationships are the new currency
- strategic exposure

- fear lives where the truth 
  is not spoken
- culture is driven by behavior 
1. decentralized
2. transparent
3. no fear
examples
  
  
1. decentralized
2. transparent
3. no fear
- embrace the long tail soup.
- people expect to find the whole you.
- be complex and multifaceted!

3 "tweetaways"
 for individual identity
- the default is now public (at least according to Mark Zuckerberg).
-  if there is less to find, people will trust you less. 
- be real and speak the truth.
- responsibility for privacy rests with you.


- you can't control it... stop trying.
- instead, make the most of it!  
- be clear about who you are, in all the places you are.
- take charge of your own brand.  

1. decentralized
2. transparent
3. no fear
    
so...

maybe organizations need to be more human.
ORG in the Analog Age
ORG in the Digital Age
mechanical
consistent
directed
Fully embrace the paradox of 
CLARITY + DIVERSITY
(not consistency)