Social Media Marketing
using social networks
for marketing your music
James Shaw, Creative Director
Twin Creek Media

Sharing
The BIG Idea
opinions
knowledge
stories
photos
videos
music
... joining in the conversation
... that's already happening
Who uses Social Media?
even if your business
is You Inc.
Result?
Got a record deal and his debut album
went PLATINUM one year later.
Music Marketing dude accidently clicked on his
homemade video that his mom posted on YouTube.
Britney uses Twitter.
Result?
Question
statement (with link)
reply
What's in it for me?
Sharing
Conversations
Buzz
Word-of-mouth
Brand Awareness
exposure to a label
more fans to buy CDs / download
more fans to buy concert tickets
more fans to buy t-shirts, etc.
existing fans will spread the word for you
money?
Where do I start?
Lots 'o friends
  Now what?
Benefits
Show me the
Figure out where your audience is...
Then join them!
You'll need a
homebase
Then hook it up!
Ask for help.
Help a friend.
Favourite Tool: 
Hootsuite.com
Writer | Techie
Work Together!
Write your bio (1 sentence | 2-3 paragraphs)
Get a self-portrait
Establish a homebase to connect it all                                   together (your website is your mothership)
Sign up to social sites (most are free)
Join in the conversation!
Wordpress.com
MySpace.com
1and1.com
Fully Custom
FUN!
Email: james@twincreekmedia.com
Twitter: @twincreekmedia
HAVE
connect
Link YouTube