8 STAGES
OF 
SOCIAL MEDIA
PSYCHOSIS
1 - WTF Is Social Media?
2 - Hmm. Don't get it. 
What's the point? 
What did you say the ROI was?
3 - I get it! Wow, just wow! 
TWITTER!! TWITTER !! TWITTER!!
4 - Heard it. 
This echo chamber
is killing me!

Shoot me!
If I read one more post or tweet
about how social media is changing
the world, I'm going to unfollow
and block the living sh&% out of 
everybody.
5 - You know what?
This stuff could be dangerous. 
Terrorist plotting
Stalking
Privacy violations
Brand assassination
6 - We're screwed! 
It's a 24/7 world.
My spouse left me for
someone who actually
makes love and isn't
addicted to serial 
flirting on Twitter.
The kids aren't studying.
7 - F&*k Social Media!
Just F&*k it!
8 - What was the BFD?
Really - what was the BFD?
It's just another way....
...to communicate.
Don't Lose Your Mind
Relax
Life is short.
Social media aren't social...
They just provide other ways to communicate and share.
We've been doing it for hundreds
of thousands of years.
...people are.
Social media aren't new
or mysterious.
Twitter doesn't matter.
What matters?
LinkedIn doesn't matter.
Your blog doesn't matter.
Facebook doesn't matter.
If you don't know what matters...
...then social media won't help you.
Air is a social medium.

We don't talk about how
to use air, do we?

If we obsess about air,
we'll hyperventilate.
Take a breath and focus on what matters most. 
Only you can know what matters.
If you find and know what matters,
then that's when you should tweet.
So take a friend to lunch...
...and talk about what matters.
@PhilBaumann :)