Thriving in the Relationship Economy
by Jerry Michalski
October 2009
Other Economies
Information Economy
Knowledge Economy
Attention Economy
Shoulders of...
your guide to the Relationship Economy
jerry@sociate.com
knowledge is power
knowledge is scarce
attention is scarce
SCARCITY
2 Paradoxes
Authentic Relationships
Credibility
Today's Commercial Economy
New Forces
Where Does Economic Activity Go?
Defensive Innovations
Gift Economy
Trustworthiness
Time
Old Forces
Growth-Addicted 
GDP Economy
Abundant
Open
Emergent
Social
Free
Thrivable
not fauxthentic
Intent
Scarcity = Value
Time = Money
Content is King
Knowledge = Power
Monopoly is best
IP is your principal asset
Protect that asset at all costs
Externalities don't matter
"Overcapitalism?"
"Consumers," "branding" and "driving eyeballs"
Vulnerability
make nice
make real
To thrive
2) Relationships
aren't primarily
economical
1) Relationships should be between peers
Corporations aren't peers
Legally
Physically
Socially
We got separated:
Skeletons:
800-lb Gorilla:
Sacred cows:
"We would never open
our data to outsiders."
"Growth is our measure
of success."
"Everybody pays bribes
in this country."
Start by trusting (not naively)
Nurture the commons
Build your profits around it
Get buff
Learn the new dance
Get visible
Help
Drop "consumer"
The Relationship Economy
Letting go
Crowdsourcing
Sustainable
Profitable
Cooperation
Mutual Aid
Community
Transparent
Useful
Amenable
Approachable
Respectful
The Commons
Social media is helping re-humanize corporations
Commercial Economy
Relationship Economy
"Consumer"
Reintegration 
is happening
Trust
Conclusion:
We're re-integrating
commerce and society.
It'll be great... and painful.
Copyright Term Extension Act of 1998
Also 1998
Digital Rights Management
Jean Russell