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Edina Realty listing presentation

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by Edina Realty on 9 April 2013

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Transcript of Edina Realty listing presentation

Attracts more than average monthly visits*

More than the online visits of our nearest competitor**

Generates more visits from our marketplace than ANY other site** Lead by example in the commitment
to our communities Edina Realty has been part of this market for 57 years and knows your neighborhood…and so do I. AGENT-TO-AGENT MARKETING YOUR HOME… 2,100 agents to network your property

Weekly sales meetings

Weekly home tours Exclusive tool that identifies buyers working with Edina Realty looking for a home like yours TECHNOLOGY MARKETING YOUR HOME… This includes local broker sites as well as
non-broker aggregated sites edinarealty.com Your property will appear on our Open House online directory when opens are held. Your property will be given its own web page.

Your property will appear on
other broker and agent websites.
How often your property has appeared in edinarealty.com search results

How many times your property detail has been viewed

Number of property showings to prospective buyers

Direct feedback from agents who have viewed
your property Online report allows you to monitor progress of marketing performance:
Insights from other real estate professionals

Ideas to make your home more appealing
and marketable

Recommendations on correct pricing Online showing feedback tool that provides:
Web-based online filing system

Provides access to your critical real estate documents 24/7 ON SITE MARKETING YOUR HOME… Yard Signs Highly recognizable to attract drive-by buyers

Multiple avenues to access more information about your home HotLine Delivers information about your home via phone

Offers text or voice options
for getting detailed property information and photos

Captures caller’s
phone number Open Houses Utilize online Open House Directory to gain exposure

Generate more traffic and interest

Collect consumer feedback

Opportunity to sell your home SUPPORT SERVICES MARKETING YOUR HOME… Customer care support The edge you need. Market leader for consecutive years We’ve closed more transactions than our two closest competitors…in up and down markets. Leader in technology

Largest local sales network

Exclusive marketing tools

A Berkshire Hathaway affiliate To date, raised $6.7 million to help the homeless in communities we serve Foundation established in 1996 to help homeless children, families and individuals My knowledge allows me to price, market and sell your home effectively. In the Midwest, people move an average
of just 10 miles.* More than 38% of our sales are Edina Realty clients buying Edina Realty listings! We’ve closed more transactions than our two closest competitors…in up and down markets 2X 1,000,000 Your property will be featured in
the New to Market rotation on edinarealty.com home page Showcase your property here. 4 3 New
Listing over 4,000 $425,000 Edina, MN
Beds: 4
Baths:3
2,439 (approx)

New Listing • My phone number
• Office numbers
• Website address
• HotLine One-stop-shop Next steps... *2012 NAR Buyer and Seller profile 7 days a week AGENT-TO-AGENT TECHNOLOGY ON SITE MARKETING YOUR HOME… SUPPORT SERVICES Market leader for consecutive years to ensure that no opportunities are missed *Source: Google Analytics
**Data based on custom category of competitive sites as defined by Edina Realty. Source: Experian Hitwise
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