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Huella Online Travel

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by Sebastian Wahl on 11 January 2013

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Transcript of Huella Online Travel

I. Situation Analysis
company profile
market situation
branch
difficulties they are facing IV. Justify Solution discuss the different alternatives

make a prediction for their success
Problems in Hong Kong
Huella Online Travel II. Problem Definition insufficient market research
focus group
bad market entry
consumer behavior III. Solution

create a sufficient market research
who should they ask, how, what, etc..
MR process

additional alternative solutions
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