Performance & clouds Performance matters Clouds are different Infrastructure as a Service Platform as a service Linked to revenue Elements of latency Humans and responsiveness You control the guts Fast, until it's very slow You have to scale yourself Write and forget Slow, but consistently so Request 3s Request 3s Request 3s Request 9s Request Request Request 6s Request 6s Request 6s Request 6s Request Request Faster stuff keeps humans engaged 10ms and we think it's real 100ms and we think they're in the room 1 second and we pay attention 10 seconds and we tune out Clickthrough Loyalty Web KPIs Service discovery Request Host time Response Client time Bare metal Internal cloud IaaS PaaS Hugely tweakable Rack & stack the atoms Somewhat tweakable Operationally efficient You can compose the architecture Manual scaling of bits No say in anything Not your fault Different models Limitations on what you collect Tap here Test here Agent here Can't tap Can't own the VM Can have a proxy Old School New Skool Ultimate tradeoff As cheap as possible Efficient operations Only pay for what you need Minimal effort As fast as possible Maximize revenues Encourage loyalty Total productivity Cost per visitor-second = External to you Switching & standards Service
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