everywhere
macropatronage
positive money flow
business
media
introducing the concept
gordian knot solutions
a symbiotic relationship between
business
social artists
media
quite simply...
highland spring
danny wallace
pay £100k
spends it on generating social events
media write about his social events
profile of highland spring increases
or even simpler
company
social artists
pay £100k
increase
profile
because...
social
make
and...
media
write about
engaged
consumers
art
that is
all three benefit
company, profile, sales, profit, more business
artist, art, acclaim, more art
media, articles, readership, advertising
positive feedback spirals
so how is this done?
key relationship
every time the artists name appears, so will the name of the company
posters
articles
blogs
tweets
pings
blips
diggs
magazines
newspapers
brochures
flyers
wherever Danny Wallace's name appears, so will Highland Spring
i am the answer
Danny Wallace@HighlandSpring
current money flows in advertising/marketing
but you know this already, far better than i do...
internet
tv/film
magazine/newspapers
billboards
sponsorship
$10b/month
marketing
advertising
sales
marketing
production
preparation
delivery
consumers
commodities
goods
services
experiences
from object to subject
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*
*
*
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participants
consumers
families
open source
workers
participants
producers
core
regular
contributors
outlying
participants
*
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*
*
*
*
*
*
*
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relative to product/service/experience...
*
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core
regular
contributors
outlying
participants
traditional model
using "groups"
using networks
1000bc--------------------------------0ad---------------------------------1000ad------------------------------2000ad--
1500----------------1600------------------1700-----------------1800-----------------1900------------------2000------
1900-------------1925-------------1950--------------1975--------------2000---------
2000-----------2002-----------2004-----------2006-----------2008---------
first coins stamped, phrygia
usery notes viable
formation of banks
building societies
personification of "corporations"
government corporations
great merchant houses
private incorporation
international
transglobal
start-ups
social media
computer games
google buys youtube $1.5b
games industry leapfrog film
facebook
youtube
twitter
blogging
email
vlogging
individualisation
taste
music
clothes
style
brands
globalisation
economisation
micro-blogging
micro-payments
micro-finance
crowd-sourcing
granularisation
economic trends
logorithmic scale of change
reframing discourse
trust networks
too much information to make decisions
too many people to keep track of
too much change to keep abreast of
too many problems to solve
too many things competing for our attention
a current transformation
bombarded
passive
audience
responsive
active
participants
or...
requires...
as a result...
£10b/month into individual social artists by 2012
invest in individuals who produce social effects
social effects benefit people
direct engagement of values
integration in the individual
don't pay for the effect, pay for the intention
future-orientated
fund individuals directly
the individual will take care of you and your interests
social start-ups only require people
you can't pre-fabricate genuine experience
closer inspection
where does the concept of social artist come from?
being the first 10 companies
direct marketing didn't work, impersonal
politics is effected personally
economics collapsing, again impersonal
we are approaching the point where we can personalise all our relationships, especially our professional, economic, political ones
i am a bit early with this
you will see this happen within 3 years...
which means, this is a winner off the bat
operational trust maps
Fresh thinking is urgently needed. We can’t continue to tinker at the edges, particularly in the face of an economic downturn. Without bold new approaches, our public services will be over-stretched by the shortterm demands of the recession and overwhelmed by the long-term challenges of the future. What alternatives do we have to radical innovation?
genius
0
1
2
3
4
5
6
7
8
9
10
interactive scale
Page 29 of The Innovation Imperative the NESTA Lab policy paper.
genius
buddha
work for 6 months a year
spend 3 months alone, contemplating
XQ: relationship between buddhism and maths
advertise silence
recognise genius of others
patient during these critical years
primary school: waited for other kids to guess answer
unconditionally accepted to oxford to study maths
studies social anthropology to broaden horizons
taught as field experience for social dynamics
achieving idealistic goals beyond individual capacity
bored waiting for people to catch up
buddha
intelligence
wisdom
why not choose famous social artists?
the root of the problem is the solution
fame is not the route to the solution
primary coverage
social artist
happyseaurchin
20090310
the primary mechanism for social change is the actuated gleick group
meta
contemplating our failures...?
why knot?
social artists
facilitators of beautiful change
(this will be the most important meeting of my life, so far :)
that's my responsibility, not the managing director's, not yours...
*
*
*
michel bauwens
Think computers, the internet, open-source... and now p2p. The scale of the p2p is at the level of Marx's capitalism and socialism, but it is less a manifesto and more a description of current practice as it manifests across all aspects of society. Michel monitors current practice, globally, not just within technology but as it manifests in production, marketing, business, government, theory and practice at all levels. He has aggregated a substantial collective of pioneering agents, each innovators and authorities in their own industry.
foremost authority on peer-to-peer (p2p) advances, globally
professionalize and 'integrate' the body of online material, by creating subject-specific portal sites that integrate blog/wiki/social bookmarking material on that given topic
create a series of "integrative p2p conferences", for example, bringing together open money developers, so that they can agree on a common strategy for co-developing joint infrastructurecreate a pool to pay myself a modest wage of say EUR 1,500 so that I can continue to work full-time on content creation
write a book
invited to TED talks, premier sound-stage for all big thinkers globally
http://p2pfoundation.ning.com/
strong potential for being one of first ten...
another social artist candidate
the consequence of networks... surprise!
http://www.ctheory.net/articles.aspx?id=499
http://blog.p2pfoundation.net/
main site
interesting authors
note the date... proving to be true
http://poynder.blogspot.com/2006/09/p2p-very-core-of-world-to-come.html
http://video.google.com.au/videoplay?docid=4549818267592301968&hl=en-AU
invited around the world to give presentations...
http://delicious.com/mbauwens
23,000 bookmarks!
absolut
the man never sleeps...
real visionary
lively collective
intentions
and what is the estimated engagement..?
michel bauwens
genius
rick ulfik
rick ulfik
founder of "we, the world" and 11 days of peace
he has the ability to engage a lot of people...
this is not "an event"
11 days of peace
http://www.wetheworld.org/
intentions
assemble a development team
orchestrate "event" globalwatercampaign.org, march
co-ordinate 11 days of peace for 2009, september
assist tenmillionclicksforpeace.org initiative
upgrade collective strategy to include social media
influencing collective manifestations is the job of a social artist
ecover's "social artists award recipient"
coopamerica.org
seventh generation
green pages
ecover
sofia bustamente
matt coombes
facilitating emotional engagement through design
matt coombes
matt's thesis
A quietly spoken man, coming to design at the peak of his creativity, exploring well beyond the edge of design. Even glancing contact with Phillips, indicates he is on the fast-stream of next generation design. Bringing people together isn't easy, not through an object. Matt is moving away from designing objects, but rather the interface with the object as emotional aspects of being. His designs are sure to influence a generation.
notice what his eye is drawn to...
http://contradictory.spaces.live.com/
it is not just a visual thing...
from current project, grieving designs...
http://grievingdesign.wordpress.com/
There was a person that found themselves picking at their thumb cuticles not long after a friend died. This nervous habit continues to this day. Since then several people have mentioned a similar habit. The Cuticle Protector is a basic metal covering ring that no longer allows access to the cuticles.
The Numb Knuckle Duster came from a chat about not expressing one’s anger as well as feeling numb. So, it has an aggressive outer appearance with its protruding spikes, while on the inside there are two more spikes that push into the wearer’s hand, particularly when they clench their fist.
The original idea behind the Reality Leash was the losing of the awareness of reality, that is, the world that goes on around them. This simple device could allow one to remain attached to reality by clipping onto a solid inanimate object. Through further discussions the notion of keeping a track of or keeping connected to friends and/or family was very important, so I amalgamated these ideas.
The Single Tear Catcher was inspired from an experience I had of shedding a solitary tear at a funeral.
nikon
complete degree show
postgraduate design
manifest social form with tango
intentions
we are the media
iain shaw
tav
mamading cessay
happyseaurchin
ricardo pinto
zefrank
mrsocial
it's a happening!
iain shaw
Talk to people who know...
intentions
empower communities to feedback to local government
train individuals in digital media
replicate small business model across country
http://blogs.harvardbusiness.org/haque/2009/03/ideals.html
social media
ideal business models
the central factor a deal will be struck is my performance with md
proving deeper engagement of values happens person to person
self-discipline: respect not the position nor the past, but the presence and the future
social movement is not built, but propogated
unilateral intention, collective manifestation;
i am the answer
shift from real estate, to investing in the potential of people
publishers don't invest in the book, they invest in the author
open-source everything: marketing, advertising, distribution, even production
we embody a collective decision
give people money
starting with experiential economy
some facts
site values: http://www.cubestat.com/www.apple.com
http://tav.espians.com/about-tav.html
http://tav.espians.com/espra-bootstrap.html
http://tav.espians.com/plexnet.html
http://tav.espians.com/inside-grameen-with-a-nobel-prize-winner.html
tav ino
http://infomesh.net/200X/wtf1
Then we got to the initial steps of Esp, and the early days of the Plex. Tav mentioned "Espra", which was his Freenode based first attempt at making code for the Plex, but concluded that "Freenet was kinda the wrong technology to back". The Plex is to be a new network based around people's individual views of content. As an example, he noted that everyone who attended the WTF on that day did so because they knew someone who had recommended it. It's that kind of trust network that he wants to model on the Plex. Someone asked about the specific kinds of trust metrics afterwards, prompting him to slip into a dense piece on the attack-resistentiality of his trust metric, and which was in delightful contrast to his unspecific and meandering main talk, which was nevertheless appropriate for the eclectic crowd.

He mentioned the six degrees of separation principle, and was questioned on the matter and had to explain that it meant that everybody knows everybody else on the planet through a path of six acquaintances or less. In summary, he said that "trust is fundamental".
Tav is an interesting guy. I met him and the Espians summer  2007 when they were conducting their 24 weeks experiment. I was delighted to find other adults who were thinking as big;  their objective to create a multi-billion dollar company by  simultaneously generating funding streams, exponentially  increasing user base and writing a powerful social utility called ESPRA. The ESPRA system is founded on an comprehensive new economy which Tav calls the Espian Ecology.
http://wiki.espians.com/Espian_ecology
intentions
ikea
gauloises
sofia bustamente
doesn't matter which social artist
buy into the concept
the media furore of the first ten
intentions
regenerating ibiza open-source style
iterating bar-camp london
generating smart derivatives
economising transition towns
coding community engine
mentat
staff account for large portion of business costs
luxury, service or virtual products (films, games, experiences) have low production costs
this necessitates accurate marketing
traditional marketing tools, including google analytics and social media, can not reach intention
the more aetherial, virtual the product, the more internal, value-based, and subjective the "desire"
government figures
under construction
capitalism is transforming
rmicro-politico-economics is the turning point
supply chains look like we are paying for things
this is an illusion
we are paying people for things
mlm continues to fail because it enlists people to sell products
we are shifting from solid to liquid metaphor across all levels of organisation
the experience economy is sublimating capitalism
collaborative filtering is replacing marketing
avoid becoming a social media expert
who is the decision-maker?
you already are a social artist
virtual versus real
make the decision
internet advertising revenue
http://doc-weblogs.com/2002/12/06#patentLather
hundreds of thousands of readers...
http://wiki.uniteddiversity.com/tiki-index.php
http://wiki.espians.com/User:Evangineer
http://open.coop/history.htm
http://uo.twenteenthcentury.com/index.php/LETSGetTogether
http://www.x-itonline.co.uk/
http://www.mo-shon.com/business/index.html
http://www.site.transitiontownbrixton.org/
http://www.globalswadeshi.net/profile/MamadingCeesay
http://twitter.com/evangineer
http://evangineer.agoraworx.com/blog/entries.html
mamading
http://inamidst.com/stuff/esp/wtf1
http://inamidst.com/stuff/esp/wtf1
http://www.opencapital.net/theory.htm
http://delicious.com/evangineer
http://www.letslinkuk.net/
http://www.wsfii.org/london/programme.html
complementary strategy
seed strategy
justify job
http://quotessence.agoraworx.com/
sun
intentions