Present Online
Send the link below via email or IM to invite your audience
Start the presentation
- Invited audience will follow you as you navigate and present
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can view together your prezi
- Learn more about this feature in the manual
Download prezi for:
Present offline on a PC or Mac.
- Embedded YouTube videos need an active Internet connection to play.
- Portable prezis are not editable.
Edit and present offline with Prezi Desktop
- To open PEZ file, please download Prezi Desktop
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Conversion Rate Optimization - Joomladays 2011
No description
by Guido Jansen
on 20 January 2013
Tweet
Prezi Transcript
Let's Connect! you can find me as: gxjansen Introductions Who am I? Guido Jansen aka gxjansen And if you liked the show, I'd really appreciate your recommendation on LinkedIn or Twitter :) psychologist helping online businesses through usability and conversion rate optimization and my knowledge of Magento. Intern
Extern
Projecten Psychology in e-commmerce Persuasion Techniques* Reciprocity
Commitment and Consistency
Social Proof
Authority
Liking
Scarcity * The six mentioned here are the six "Weapons of influence" from Robert Cialdini In todays show: WTF is CRO?
CRO Process
Top 10.5 tips Concepts
Step-by-step
Tools
Tips Technical stuff
In-depth tool usage WTF is The science and art of improving an online experience to increase the value of visitors and customers. Conversion goals Purchase
Registration
Downloads
Information request
Call-me-back request
Views
Time on site Funnel Improving
Increase Input
Increase Quality
Retention SEO? UO! Search Engine Optimization vs. User Optimization Measure Analysis Testing Improve Indirect Test subjects
Feedback forms (user initiated)
+ Ask about emotions, thought and goals
- dependant of user cooperation
- socially desirable answers
- people actually know verry little about their own behavior Conversion Rate Optimization (CRO) Every site is different
Every visitor is different
Every visitors acts different on different sites on different times 'large' things
not too many variables
Measure items and people that cán convert
(e.g. exclude the IP-address of your office) Tools There are no laws, only guidelines/ best practices What to test? What is needed? Data
Analysis experience
Know your own website/ visitors
Note:
Be aware of data restrictions
Significant results Prioritize
Start with top 3 quick-wins
Evolution, not revolution Conversion goes up! Top 9.5
CRO Tips Visualize your products Demo your products Direct attention The Gutenberg rule 1 2 3 4 5 6 7 8 9 9.5 Choice Paralysis Unconcious/ subliminal suggestions Give confidence Build an ecosystem Individualization/ segmentation Retention Summary CRO Developer?
Marketeer?
End-user? Experience with... Analytics
Adwords
A/B/n, MvT testing Who are you? RSS Feed subscription
Follow on social networks
Submitting a (contact) form
Calling
Targeting a specific group
... CRO process Conversion Rate Optimization Want more? Q&A .com Let your visitors Imagine
Even if you can't smell, taste or touch, you can always visualize!
Aesthetic-usability effect Reading Gravity Existing customers are 6x to 8x easier to convert! Trust Logo's Other users Show your number (But don't use a crappy stock photo like this one...) Show your services User statistics What do other customers do? Testimonials Measure all behavior
independant of user cooperation emotion/ thought/ goals unknown Direct versus Get proper data
Test important items
Evolution, not revolution
Continues process
Don't forget existing customers
Use tips as guideline 2010 2011 conversion-rate-experts.com
online-persuasion.com
'Psychology of E-commerce' blogseries on gxjansen.com
See the full transcript




