Mike Henderson
Social Media Strategist
Videographer
Blogger
Podcaster
Photographer
Social media addict

Making Video Social
OK go
What is Remarkable?
Inventiveness
Style
Sponsorship
Background
OK go = Viral cëontent
Viral content = awareness = success
EMI prohibited embedding
OK go got their own sponsor
Why is that important?
Social Content Is King
Content platform is important
Social media content has a different purpose
By The #s
173 million watched 187 videos in January 2010
YouTube average = 93 videos in January 2010
YouTube is the #2 search engine
Hulu: 2.8% of all views @ 23.5/mo/user
Average video length is 4.1 minutes
Not changing any time soon
Nielsen Wire
Best videos on TV
200+ Aired
Customers = Creative
funny, clever, awesome
Sticky social asset
9,000,000+ views in 16 days
Turn the camera around
Viralness
"Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most." 

-Damian Kulash Jr., lead singer and guitarist of the band OK Go.
Viralness depends on a lot more than good content
Good Network
The best content will languish without a good network
Ecosystem of interaction and sharing
Active Participation > Passive Consumption
Not everyone participates
Participation
Participants
Social Content
Social Objects
All social interactions center around an object
Sharing and interaction can only occur around an object that both parties are engaged in.
Content is NOT a Panacea
Must be engaging
Must be remarkable
Strong network
A note on conversations...
Between customers and brand
Between customers and each other about brand
FAR better
Content Ecosystem
More than just VIDEO
Attention Grabbing
Take  content
to the
conversation
Connect the audience with the content
Listening is social
watch
share
promote
rate
subscribe
Thank You!
@onetoonetravel
onetoonetravel.com
Mike Henderson
mhenderson@onetooneinteractive.com
1) Good content
2) Multichannel distribution
3) Consistency
4) Gradual growth
5) Lather, Rince, Repeat...
Your brand is ubiquitous
customers aren't
Content > Production
All Media Is Social
How do you engage the social potential of video?
best customers became the face of the brand
The essence of social media is sharing the personal esperience
Everyone is important