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Building a Glocal Social Media Community

for User

Driven

Innovation

re:

multitechnological

Where is the library?

here?

@home?

@social media?

social media is getting mobile!

the glocal digital community

kista feed

social media is getting physical!

kista tracks

Social Media Marketing strategy

staging the unexpected (guerilla, virus)

marrying/merging the digital social web with the physical

marrying the ICT dept with the marketing dept

facilitate the formation of a tribe with Kista ambassedeurs

always physical links/visualizations/

building a glocal community with collegues, partners (formal & non-formal) and users

Reach:

1. The big bubble

2. The library bubble

3. The local bubble (scanning local digital conversations: Kista Feed)

- Local organizations, companies

- Passionate individuals (bloggers, twitterers, geeks)

4. The wider public through mainstream/old skool media:

Values

Trust

Transparency

Openness

Inclusion

Practice

Gate 2009

Citizen Fair 2010

Icecamp 2010

IFLA 2010

Challenges

Overcome ICT restrictions

Get proper (mobile) tools

Reach critical mass of PASSIONATE users

What comes after 23 Things?

Corporate Microblogging - Yammer/Twitter

Social Media part of core business - when?

Social Media plan

Partner clustering

Full integration of Kista Idea Lab with the whole Stockholm Public Library system

www.kistaidealab.se

www.akenygren.se

Play & Learn

www.kistaidealab.se

staging the unexpected

Job Lab

Learning Lab

Story Lab

geolocation

re:

@virtual worlds?

co-creation

outside the library walls?

user participation

@cafe?

@ #IFLA2010 SUB Satellite:

Marketing Libraries

in a Web 2.0 World

@bar?

in your pocket?

@metro?

at work?

multilingual

multicultural

multinational

multispecial

@the bus?

Where stories are created?

digital traces

digital graffiti

the digital is getting physical

co-tweeting

physical traces/graffiti

inclusion

Have your say in the Twitter Tree!

post-digital society

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