Building a Glocal Social Media Community
for User
Driven
Innovation
re:
multitechnological
Where is the library?
here?
@home?
@social media?
social media is getting mobile!
the glocal digital community
kista feed
social media is getting physical!
kista tracks
Social Media Marketing strategy
staging the unexpected (guerilla, virus)
marrying/merging the digital social web with the physical
marrying the ICT dept with the marketing dept
facilitate the formation of a tribe with Kista ambassedeurs
always physical links/visualizations/
building a glocal community with collegues, partners (formal & non-formal) and users
Reach:
1. The big bubble
2. The library bubble
3. The local bubble (scanning local digital conversations: Kista Feed)
- Local organizations, companies
- Passionate individuals (bloggers, twitterers, geeks)
4. The wider public through mainstream/old skool media:
Values
Trust
Transparency
Openness
Inclusion
Practice
Gate 2009
Citizen Fair 2010
Icecamp 2010
IFLA 2010
Challenges
Overcome ICT restrictions
Get proper (mobile) tools
Reach critical mass of PASSIONATE users
What comes after 23 Things?
Corporate Microblogging - Yammer/Twitter
Social Media part of core business - when?
Social Media plan
Partner clustering
Full integration of Kista Idea Lab with the whole Stockholm Public Library system
www.kistaidealab.se
www.akenygren.se
Play & Learn
www.kistaidealab.se
staging the unexpected
Job Lab
Learning Lab
Story Lab
geolocation
re:
@virtual worlds?
co-creation
outside the library walls?
user participation
@cafe?
@ #IFLA2010 SUB Satellite:
Marketing Libraries
in a Web 2.0 World
@bar?
in your pocket?
@metro?
at work?
multilingual
multicultural
multinational
multispecial
@the bus?
Where stories are created?
digital traces
digital graffiti
the digital is getting physical
co-tweeting
physical traces/graffiti
inclusion
Have your say in the Twitter Tree!
post-digital society