Where is the library?
outside the library walls?
@home?
at work?
staging the unexpected
the glocal digital community
kista feed
kista tracks
here?
www.kistaidealab.se
@cafe?
@bar?
@virtual worlds?
@metro?
@social media?
multitechnological
geolocation
user participation
co-creation
@ #IFLA2010 SUB Satellite:
Marketing Libraries 
in a Web 2.0 World
multilingual
multinational
multicultural
multispecial
Play & Learn
Story Lab
Learning Lab
Job Lab
re:
Building a Glocal Social Media Community 
for User 
Driven 
Innovation
re:
Social Media Marketing strategy
staging the unexpected (guerilla, virus)
marrying the ICT dept with the marketing dept
building a glocal community with collegues, partners (formal & non-formal) and users
facilitate the formation of a tribe with Kista ambassedeurs
marrying/merging the digital social web with the physical
always physical links/visualizations/
Reach: 
1.  The big bubble
2. The library bubble
3. The local bubble (scanning local digital conversations: Kista Feed)
- Local organizations, companies
- Passionate individuals (bloggers, twitterers, geeks)
4. The wider public through mainstream/old skool media: 

Values
Trust
Transparency
Openness
Inclusion
Gate 2009
Citizen Fair 2010
Icecamp 2010
IFLA 2010
Practice
Challenges
Overcome ICT restrictions
Get proper (mobile) tools
Reach critical mass of PASSIONATE users 
What comes after 23 Things?
Corporate Microblogging - Yammer/Twitter
Social Media part of core business - when?
Social Media plan
Partner clustering
Full integration of Kista Idea Lab with the whole Stockholm Public Library system

 @the bus?
digital traces
digital graffiti
physical traces/graffiti
inclusion
Where stories are created?
Have your say in the Twitter Tree!
the digital is getting physical
post-digital society
co-tweeting
social media is getting mobile!
social media is getting physical!
in your pocket?
www.kistaidealab.se
www.akenygren.se