Congregational Communication
Workshop from RCCongress 2010. The notes are there too, mostly in blue circles as you go along but zoom in to read them :)
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Congregational Communication ZionBuffalo.org June April ......................................................................................................................2002 ............2003............2004............2005............2006............2007............2008............2009............2010.......................................................................... June October January September March September Podcast Facebook News Blog Twitter Calendar Contact Information Feed Widgets Online Publication Issuu http://issuu.com Wordpress http://wordpress.com tour of Zion's website lessons learned along the way tools & resources used 8 Benefits of Having a Nonprofit Blog: http://havefundogood.blogspot.com/2009/02/8-benefits-of-having-nonprofit-blog.html Zion's Wordpress blog site: http://news.zionbuffalo.org/ Connect Daily Calendar from MHSoftware: http://www.mhsoftware.com/index.html Zion's Online Calendar: http://www.zionbuffalo.org/calendar Google Calendar on a web page: http://www.zionbuffalo.org/mow Podbean: http://podbean.com Zion's Podbean site: http://zionbuffalo.podbean.com Yahoo Media Player: http://mediaplayer.yahoo.com/ Zion's Facebook Page: http://www.facebook.com/ZionBuffalo Zion's Twitter: http://twitter.com/ZionBuffalo Zion's Contact page: http://www.zionbuffalo.org/contact Mt Bethel UMC Contact page: http://www.mtbethel.org/staffalpha.php Marketing Profs articles: http://www.marketingprofs.com/topic/all/facebook Church Crunch articles: http://churchcrunch.com/web-tools/facebook/ Facebook Best Practices for Nonprofit Organizations: http://www.diosacommunications.com/facebookbestpractices.htm 300+ Examples of Wordpress driven church websites: http://livingos.com/wp/churches/ The Reason Your Church Must Twitter ($10 EBook): http://www.twitterforchurches.com/ Non-fanatical beginner's guide to Twitter: http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/ Payments Mal's e-commerce (Free shopping cart that works with Paypal) http://www.mals-e.com/ Mal's demo store: http://www.mals-e.com/featuresDemo.php PDF995 (Sets up like a printer) http://www.pdf995.com/ Blogs Online Forums Good News Web Designers: http://gnwda.org/index-join.html Learning Code HTML quick list at: http://www.htmlcodetutorial.com/ Tutorials Lynda.com online software training (some free): http://www.lynda.com/home/ViewCourses.aspx? ELCA Communicators Online: http://www.ecunet.org/topic/ELCA_communicators_online Steve Fogg: http://stevefogg.typepad.com/blog/ Central Presbyterian Church Website Ministry FAQ: http://www.centralpc.org/admin/webminfaq.htm United Methodist Church Web Ministry Planning Guide: http://archives.umc.org/interior.asp?ptid=1&mid=11331 Church Marketing Sucks: http://www.churchmarketingsucks.com/ Kem Meyer: http://www.kemmeyer.typepad.com/ Church Marketing Lab: http://www.flickr.com/groups/cfcc/discuss/ HTML tutorial at: http://www.w3schools.com/html/ HTML validator: http://validator.w3.org/ Feed validator: http://www.feedvalidator.org/ Firefox with Firebug Add-on: https://addons.mozilla.org/en-US/firefox/addon/1843 October Newsletter do have aptitude for computers eye for layout hunger for information passion for communicating don't have college degree related education related experience Zion Lutheran Church (ELCA): Founded 1866 by Swedish immigrants 1 hour west of Minneapolis 4000 baptized members 1800 households 10 weekday staff Email Newsletter Blastcasta Google Dynamic Feed Control Wizard FeedWind Feedburner Headline Animator Zion on Issuu: http://issuu.com/zionbuffalo/docs Email Newsletter Send Facebook Page Updates Twitter: http://www.facebook.com/twitter/ About me member since 1991 employee since 2001 office support membership communications Including ancestors of my mother-in-law AND my father-in-law Buffalo was once a small town that has become home to many commuters over the last 20 years. Population is now around 15,000. We are on the far west edge of the Minneapolis metropolitan area and the Minneapolis Area Synod of the ELCA. 2 Pastors (full-time) Youth Director (full-time) 2 Children's Ministry Directors (part-time) Shared Ministry Director (part-time 3 Office Support Staff (1 full-time / 2 part-time) 1 Building Manager Fairly typical church website at that time :) Like many websites at that time, difficult to update :( 3 years later ... not much has changed ... We knew we needed to make some changes. We attended a website seminar sponsored by our synod. We ended up signing on with the company that had presented at the seminar. The company provided a template site and web based editor. Cost was about $60/month Understand what the site is doing Use code snippets Push the limits of editor Tweak formatting Find problems 10 pastors in 10 years, none interested in blogging. Include the Pastor's letter from the monthly newsletter. A news blog has some of the same benefits as a pastor blog (loyalty, traffic, etc). Easy way to regularly add current content. $10 per year to map domain. Deleted the standard right column of modules that made our site look just like every other site with the same provider Built in menu was clumsy, so I experimented withdrop down links Another staff person was working on the printed newsletter Start with a template Use layout guides and text styles to keep layout consistent LPI sells ads to members and other local businesses that covers the cost of printing Podcast costs about $50 per year. Sound technician records and uploads sermon. Yahoo media player is great for playing single audio files on a regular web page. Low-cost workable solution pieced together with PayPal and Mals ECommerce. Used mostly for children's and youth event registration fees. Take updated content from one website and use to keep another fresh Use categories and tags to pull selected content from a Wordpress blog Add "/feed" to the end of a Wordpress address to find the feed page Validate feed to find any problems At this time, with only a handful of members actively using Twitter, it is not worth spending a lot of time on Automatically pulling Facebook updates gives us an active presence with little extra effort New solution included email marketing solution similar to Constant Contact Both the newsletter webpage and email link to articles in various places and include the option to download an entire PDF We started using facebook in the fall of 2007 when a youth from the congregation went ot Europe on exchange Google calendar is a good free option We still use Google calendar for a volunteer calendar With a large busy building we needed something to prevent double booking Our previous schedulling software had a very expensive web option Current calendar replaces both schedulling software and web calendar. Cost about $325 per year Deleted the standard right column of modules that made our site look just like every other site with the same provider Built in menu was clumsy, so I experimented withdrop down links Online version of the newsletter with page turning feature Free version Ability to embed in a website Added graphic link to newsletter Added Facebook fan box CSS for Google Feed & simplified. Added static graphic links to youth and children's sections. Removed standard login box. Added links in the template to Facebook, Twitter, etc. Our provider gave us 6 weeks notice that their servers would be going black We switched to a new provider that they recommended, taking advantage of a discount for migrating Shortened the welcome text Started using RSS feeds Text links on the home page replaced drop down options. Started to layout featured content in a more organized way. Pastor added "welcome" text Liturgical Publications Inc (printer & B3 seminars) http://4lpi.com Blastcasta: http://www.blastcasta.com/add-news-to-your-website.aspx FeedWind: http://feed.mikle.com/en/ Dynamic Feed Control Wizard: http://www.google.com/uds/solutions/wizards/dynamicfeed.html Headline Animator: http://www.google.com/support/feedburner/bin/answer.py?hl=en&answer=78986 'Inherit Styles from the Web Page's Styles' option Paste in the URL of the feed Fill out cusomization options Paste the provided code into your web page Useful where space is limited Rotates feed items in the top box List of titles below Can stack multiple feeds Takes a bit more homework to figure out how to customize Facebook for Lutherans Class: http://mnplatypus.files.wordpress.com/2009/09/facebook-for-lutherans-class-handout.pdf Use many of the same design principles as scrapbooking Wanting to know how things like website features work Wanting to know what is going on in the congregation Dad is the real geek :) I didn't know that when I started 1/2 day per week photocopying, collating, filing what fun! A co-worder retired, and I was the one who understood how the database worked Gradually took on the website, newsletter, design of printed materials, email, and social media Variety of schools and courses that added up to not much Unless you count learning to type :) Visitor Page Mobile Weeding Upcoming Events Rototill Granger Community Church: http://www.gccwired.com/mobileMenuPage.asp New Hope: http://m.enewhope.org/ Minehead Baptist Church: http://m.minehead-baptist.com/ Henderson Hills Baptist Church: http://www.hhbc.com/mobile Hosanna Lutheran Church: http://www.hosannachurch.mobi/ Zion Lutheran Church (in progress): http://zionbuffalo.org/m ? LifeChurch.tv http://www.lifechurch.tv/welcome Edmond's First Baptist Church http://www.fbcedmond.org/what-do-i-wear Were you there? Links from discussion etc ... let me know if I missed something :) My Twitter: http://twitter.com/mnplatypus Our current website provider: http://infusioncorp.com/ Places to find images (general): http://mashable.com/2009/08/04/free-blog-media/ Places to find images (ministry specific): http://churchrelevance.com/free-church-graphics-and-resources-toolbox/
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