GSHPA Cookies 101

Audio Transcript Auto-generated

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  Hi, everyone.

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  And welcome to cookies 101 This is your introduction into

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  the Girl Scouts in the heart of Pennsylvania Cookie program.

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  If you are new to the cookie program, this is

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  gonna be a great overview of what happens during the

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  cookie season.

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  This is not a required training eso.

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  If you are here for a specific role, please log

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  into GS.

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  Learn and you can view your training there.

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  So let's get started with meeting our cookies.

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  Now, If you have grown up with the Girl Scout

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  cookies and you remember buying them, you might remember them

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  as different names.

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  And that is because there are two different bakers that

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  make Girl Scout cookies throughout the country.

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  Girl Scouts in the heart of Pennsylvania, Partners with Little

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  Brownie Baker.

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  And so these are eight flavors that we will be

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  selling this year during the Girl Scout cookie season.

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  We have lemon ups, which were a new cookie introduced

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  to us last year.

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  The tree foils, which is a favorite, um, and is

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  a shortbread cookie doe.

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  See Doe, which is an oatmeal cookie with peanut butter

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  filling OAS, which is the coconut caramel cookie.

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  The Tagalongs which is the peanut butter patty cookie essentially,

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  and you may have not known this, but it is

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  actually made with the same peanut butter found receipts, peanut

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  butter cups.

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  And then, of course, you have the thin mints.

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  These are by far our number one sellers.

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  Every year they make up 30% of our sales, and

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  we don't anticipate that changing anytime soon.

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  We know that customers love those things meant so those

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  are what we call our traditional flavors of cookies.

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  They are $4 a package again for this year, and

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  they are definitely crowd favorite.

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  We also have our specialty flavors, which are $5 active

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  now. The reason that there is an increase on the

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  prices of these cookies is because the process to bake

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  them is a little bit more involved.

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  So we have our Girl Scouts more cookie, which is

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  made of all natural ingredients.

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  That means they have to use twice the amount of

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  ingredients Thio make sure that the flavor comes through.

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  Then we have our toffee tastic cookie.

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  Is are gluten free option, which we are so excited

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  to be able to provide for customers who are gluten

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  free But of course, as we all know, those ingredients

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  tend to be a little bit more expensive as well.

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  So that is why you see, um, the two different

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  prices for our cookies every year we have a theme

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  for the cookie program.

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  This is a fun way to keep the girls excited

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  and engaged in the program.

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  There's always a mascot, so you might have already guessed

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  it. But we have hope the horse as our mascot

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  for this year.

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  And our theme is we've got this.

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  What's really great is that the baker decided on this

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  team two years ago.

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  But what a perfect theme for our girls are volunteers,

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  our customers, everyone involved to remind ourselves that no matter

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  what comes our way, we've got this, all right.

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  Next we're going to go through how the girls can

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  participate in the cookie program.

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  There are so many different options available to the girls.

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  And what we love to see is when girls come

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  up with creative ideas of their own.

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  So these are the three primary ways that we have

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  girls selling cookies throughout this season.

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  The first is what we call the initial order.

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  This is when the Girl Scout has their order card

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  in hand, they don't have the cookies yet, but they're

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  collecting orders from customers marking it down on their order

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  card. And then they will submit that order card to

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  their troops, uh, cookie volunteer in mid February that gets

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  turned into the baker.

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  And then in mid March, those cookies arrive and the

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  girl can deliver the cookies to the customers and collect

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  payment at that time.

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  Next, we have our direct sale that is going to

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  start in mid March, when all of those cookies come

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  in. What's different about this phase is that the girls

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  will have cookies on hand.

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  We have so many wonderful, wonderful volunteers that manage cookie

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  cupboards throughout our council, and this is a great way

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  for girls to get more cookies locally so that they

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  can continue to sell in addition to what they collected

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  in their initial order.

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  This is a really great opportunities for girls.

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  We have lots of great resource is so whether girls

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  are going to be virtual or in person.

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  Come this march, we are prepared, and we're so excited

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  to see how our girls once again a rise to

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  the challenge of getting Girl Scout cookies sold, and then

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  the last phase is our online program.

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  Now the online program goes through the entire cookie season,

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  so it will begin in January at the beginning of

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  our program, and it will go all the way until

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  the end of the program in evil.

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  So at any point girls me selling Girl Scout cookies

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  online, the platform that is used is called digital Cookie.

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  What's really great is girls can create for site, and

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  they'll have a unique link assigned to them that they

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  can send out to customers.

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  When the customer's click on the link, they have two

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  options. They can either have the cookies delivered straight to

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  them and pay for an additional shipping fee.

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  Or they can have, um, the girls deliver the cookies

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  to them now for the girl delivery option.

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  That is a limited opportunity.

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  And so the girls will Onley be ableto offer that

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  girl delivery option during the initial order.

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  And that's January 15th, 2 February 12.

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  Like I said, the online program does last the entire

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  season. So even once we see that girl delivery option

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  go away in February, customers can absolutely still purchase cookies

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  online and choose the direct shipped option was also great

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  is that customers are given an option to donate cookies

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  online. We call it our Gift of Caring donation program,

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  and this will be an opportunity to donate cookies to

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  military troops, families and veterans through the organization.

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  Operation Gratitude.

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  All right, so that is just an overview.

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  Our girls get so creative with how they actually reach

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  out to customers.

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  We've seen really great cookie parodies cookie videos.

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  So we're so excited to see what our girls have

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  in store for us this year.

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  And, of course, we want to go over how this

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  is a rewarding experience for our girls scalps.

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  So there's lots of things that the girls earned by

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  participating in the cookie program.

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  They can, of course, earn rewards.

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  And every year our rewards fall in line with the

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  theme and the mascot.

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  So you'll see lots of course items, lots of positive

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  message messaging on the rewards for the girls to earn,

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  and we're gonna have some special videos for you to

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  feature the cookie rewards coming out soon.

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  All of the rewards will be found on the girl's

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  order cards.

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  So if you have any questions about the rewards, they

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  receive a different levels.

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  Make sure to check out that resource.

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  We also have the option for girls to earn God.

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  Oh, this is essentially Girl Scout cash.

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  So if there is something that a girl wants to

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  do that is related to her Girl Scout experience, she

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  can use go door gado toward that experience.

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  So whether it's a troop activity or she wants to

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  buy something on the G s, use a shop, she

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  can use her go dough for that.

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  And then the girls are also earning true proceeds every

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  time they sell a package of cookies.

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  So the troops retain a portion of the proceeds, and

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  that benefits the truth as a whole.

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  So we know that maybe there's not as much going

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  on as faras trips right now, but what's really great

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  is that the girls can be budgeting and working together

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  to come up future plans for their Now this is

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  our SMORES executive Club.

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  These Girl Scouts who are in this Morse Executive Club

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  are are entrepreneurs that just do an incredible job with

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  both the Fall Fundraiser program and the Girl Scout cookie

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  program. They have to reach $500 in the Fall Fundraiser

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  program, and they have to sell 625 packages during the

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  cookie program.

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  Once they meet these two requirements, they become a SMORES

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  executive. The club is designed to celebrate and recognize their

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  achievements and really, um, invest in the wisdom that they

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  have and be able to share that with all Girl

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  scouts. This year, the rewards for being in the Sports

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  Executive Club will be an automatic renewal for the 2022

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  membership year.

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  A customized more's executive club gift, early access to resident

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  camp registration.

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  And we hope to have some fun in person events

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  where the girls will be able to meet the G

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  S H p a c e o Bennett Donovan.

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  We're really excited, Thio See, uh, this club grow every

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  year and can't wait to see who are s'mores.

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  Executives are for the upcoming year.

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  So that is the cookie 101 overview.

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  We hope this gives you a better idea of the

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  cookie program as a whole.

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  We will have a lot more trainings available for you

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  as the cookie season rolls out and we're excited to

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  be partnering with you.

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  Bring this experience.

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  Thanks so much.

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  Everyone