Audio Transcript Auto-generated
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Hello everyone. My name is Jamil and today I'm going to be talking about netflix.
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Netflix has forever changed the way people consume online content.
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30 years ago viewers were at the mercy of television broadcasting
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companies having to fix their schedules around watching their favorite shows,
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having to wait a week in between episodes to catch up.
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But netflix has changed all of that by giving viewers the power to
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see and consume content when they want and how they want it.
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So today we're going to be discussing how netflix got to the
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cut to where they are and if there's any room for improvement.
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So on today's agenda, we'll talk a little bit about background about netflix,
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their culture, their work ethics,
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how netflix led to the rise of competitors and how they,
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how netflix plans to break boundaries and expand globally.
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Netflix initially started off as a DVD rental company, but the
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founders of the company knew that dvds were not
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the future that in the digital age that was emerging
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that dvds, physical copies of tv shows and movies were not,
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was not going to be sustainable.
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So in 2000 and seven,
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they launched their first streaming online service and garnered
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in two million subscribers to expand their content library.
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Net netflix partnered with different studios and
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got licensing rights to big big movies,
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big tv shows such as marvel's Avengers, the office and friends.
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By 2000 and 12 they had they were able to
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have 30 million subscribe paying subscribers on their platform.
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Now let's go into a little bit about the culture deck at netflix. You see netflix,
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the success of netflix was key was mainly due to their executives.
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There is 120 page presentation which is available
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at Netflix which outlines their work ethic and
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the values of the company from amongst them. There are five that we can take
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the first is that netflix encourages independent decision making by all of
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the people that are under the executives.
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Netflix be vice president
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Reed Hastings says that I pride myself on those quarters where
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I'm able to make as less as less decisions as possible.
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So netflix encourages
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individuals to make their own decisions,
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think whatever they think is best for the company.
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Second is that they encourage transparency within one another.
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They like to all information that is available within the company.
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Their financial earnings is all made up to available
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to everyone internally before it is made public.
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People within the company,
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employees within the netflix are very candid
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with one another there there's always encouraging positive
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criticism so that they can
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they can they can promote progress
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and forth.
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They keep highly effective people,
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people who are willing to work and are motivated and are ready to push others as well.
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And lastly,
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netflix avoids rules at netflix Reed Hastings says that in this modern day
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and age it's not about how many hours you can clock in,
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it's about the productivity of your work.
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So things such as P. T. O.
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Parental leave
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vacation, All of these things are not outlined within the company guidelines.
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Person can go and take off as long as they want,
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so long as their work is being completed.
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Now with netflix's success, they had obviously lead to competitors from arising
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competitors such as HBO max, Disney Plus, Peacock and Apple Tv.
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These companies broke off their contracts that they had
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with netflix and this took away from netflix is
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Media Library. Disney Plus reached 50 million subscribers within five months.
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We were able to they were able to get
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10 million subscribers within their first day of launch.
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So now Netflix needed a way to expand and they saw that India was
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going to be there next key source of gaining that 100 million new subscribers
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you see making into India was very tough because India was a price
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sensitive market meaning many of the people there were low income people.
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But because of G 04 G A.
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Tech company which helped millions of indian people
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gain access to internet at an affordable price.
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This helped netflix with their initiative
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And because of that Netflix launched their cheapest subscription
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service on mobile only with $2.85 $2.85 per month.
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So this helped netflix break into the market but they were still competing
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with other local networks that Broadcasted
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sporting events and local hindi dramas,
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something which netflix was not doing so in order to combat that
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netflix had invested has invested over
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$100 million to produce original hindi content
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in the 22 different languages that are available in
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India.
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Because of all their efforts,
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Netflix hopes to gain this next 100 million subscribers from India.
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Will they be able to do it? Only time? Will tell, thank you so much for listening.