is loading.
Chapter 1
0:00
Current Time 0:00
Duration 4:45
1x
Poster image

Audio Transcript Auto-generated

  • 00:00 - 00:05

    Hello everyone. My name is Jamil and today I'm going to be talking about netflix.

  • 00:05 - 00:09

    Netflix has forever changed the way people consume online content.

  • 00:09 - 00:15

    30 years ago viewers were at the mercy of television broadcasting

  • 00:15 - 00:19

    companies having to fix their schedules around watching their favorite shows,

  • 00:19 - 00:22

    having to wait a week in between episodes to catch up.

  • 00:22 - 00:26

    But netflix has changed all of that by giving viewers the power to

  • 00:26 - 00:29

    see and consume content when they want and how they want it.

  • 00:29 - 00:33

    So today we're going to be discussing how netflix got to the

  • 00:33 - 00:36

    cut to where they are and if there's any room for improvement.

  • 00:37 - 00:40

    So on today's agenda, we'll talk a little bit about background about netflix,

  • 00:40 - 00:42

    their culture, their work ethics,

  • 00:42 - 00:47

    how netflix led to the rise of competitors and how they,

  • 00:47 - 00:51

    how netflix plans to break boundaries and expand globally.

  • 00:52 - 00:57

    Netflix initially started off as a DVD rental company, but the

  • 00:57 - 01:00

    founders of the company knew that dvds were not

  • 01:00 - 01:02

    the future that in the digital age that was emerging

  • 01:03 - 01:06

    that dvds, physical copies of tv shows and movies were not,

  • 01:06 - 01:08

    was not going to be sustainable.

  • 01:08 - 01:09

    So in 2000 and seven,

  • 01:09 - 01:13

    they launched their first streaming online service and garnered

  • 01:13 - 01:17

    in two million subscribers to expand their content library.

  • 01:17 - 01:20

    Net netflix partnered with different studios and

  • 01:20 - 01:23

    got licensing rights to big big movies,

  • 01:23 - 01:27

    big tv shows such as marvel's Avengers, the office and friends.

  • 01:27 - 01:30

    By 2000 and 12 they had they were able to

  • 01:30 - 01:34

    have 30 million subscribe paying subscribers on their platform.

  • 01:35 - 01:39

    Now let's go into a little bit about the culture deck at netflix. You see netflix,

  • 01:40 - 01:46

    the success of netflix was key was mainly due to their executives.

  • 01:46 - 01:50

    There is 120 page presentation which is available

  • 01:50 - 01:54

    at Netflix which outlines their work ethic and

  • 01:54 - 01:58

    the values of the company from amongst them. There are five that we can take

  • 01:58 - 02:03

    the first is that netflix encourages independent decision making by all of

  • 02:03 - 02:05

    the people that are under the executives.

  • 02:06 - 02:08

    Netflix be vice president

  • 02:09 - 02:12

    Reed Hastings says that I pride myself on those quarters where

  • 02:12 - 02:15

    I'm able to make as less as less decisions as possible.

  • 02:16 - 02:17

    So netflix encourages

  • 02:18 - 02:20

    individuals to make their own decisions,

  • 02:20 - 02:22

    think whatever they think is best for the company.

  • 02:23 - 02:26

    Second is that they encourage transparency within one another.

  • 02:26 - 02:29

    They like to all information that is available within the company.

  • 02:29 - 02:32

    Their financial earnings is all made up to available

  • 02:32 - 02:34

    to everyone internally before it is made public.

  • 02:35 - 02:36

    People within the company,

  • 02:36 - 02:38

    employees within the netflix are very candid

  • 02:38 - 02:41

    with one another there there's always encouraging positive

  • 02:42 - 02:43

    criticism so that they can

  • 02:44 - 02:46

    they can they can promote progress

  • 02:46 - 02:47

    and forth.

  • 02:47 - 02:49

    They keep highly effective people,

  • 02:49 - 02:54

    people who are willing to work and are motivated and are ready to push others as well.

  • 02:54 - 02:55

    And lastly,

  • 02:55 - 02:59

    netflix avoids rules at netflix Reed Hastings says that in this modern day

  • 02:59 - 03:02

    and age it's not about how many hours you can clock in,

  • 03:02 - 03:04

    it's about the productivity of your work.

  • 03:04 - 03:05

    So things such as P. T. O.

  • 03:06 - 03:06

    Parental leave

  • 03:07 - 03:11

    vacation, All of these things are not outlined within the company guidelines.

  • 03:11 - 03:14

    Person can go and take off as long as they want,

  • 03:14 - 03:15

    so long as their work is being completed.

  • 03:16 - 03:21

    Now with netflix's success, they had obviously lead to competitors from arising

  • 03:21 - 03:25

    competitors such as HBO max, Disney Plus, Peacock and Apple Tv.

  • 03:25 - 03:27

    These companies broke off their contracts that they had

  • 03:27 - 03:30

    with netflix and this took away from netflix is

  • 03:30 - 03:35

    Media Library. Disney Plus reached 50 million subscribers within five months.

  • 03:35 - 03:36

    We were able to they were able to get

  • 03:36 - 03:39

    10 million subscribers within their first day of launch.

  • 03:39 - 03:44

    So now Netflix needed a way to expand and they saw that India was

  • 03:44 - 03:48

    going to be there next key source of gaining that 100 million new subscribers

  • 03:48 - 03:53

    you see making into India was very tough because India was a price

  • 03:53 - 03:56

    sensitive market meaning many of the people there were low income people.

  • 03:56 - 03:59

    But because of G 04 G A.

  • 03:59 - 04:02

    Tech company which helped millions of indian people

  • 04:02 - 04:04

    gain access to internet at an affordable price.

  • 04:04 - 04:06

    This helped netflix with their initiative

  • 04:06 - 04:09

    And because of that Netflix launched their cheapest subscription

  • 04:09 - 04:13

    service on mobile only with $2.85 $2.85 per month.

  • 04:14 - 04:17

    So this helped netflix break into the market but they were still competing

  • 04:17 - 04:20

    with other local networks that Broadcasted

  • 04:20 - 04:23

    sporting events and local hindi dramas,

  • 04:23 - 04:26

    something which netflix was not doing so in order to combat that

  • 04:26 - 04:28

    netflix had invested has invested over

  • 04:28 - 04:31

    $100 million to produce original hindi content

  • 04:31 - 04:34

    in the 22 different languages that are available in

  • 04:34 - 04:35

    India.

  • 04:35 - 04:37

    Because of all their efforts,

  • 04:37 - 04:41

    Netflix hopes to gain this next 100 million subscribers from India.

  • 04:41 - 04:44

    Will they be able to do it? Only time? Will tell, thank you so much for listening.