BMC Starbucks
7
Audio Transcript Auto-generated
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Hi today I'm going to be explaining the
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business model canvas of a very popular company,
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Starbucks.
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So first I'm gonna be talking about the customer segments.
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Um I decided to just put mass market to make it more general.
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Um However it can be divided into specific segments such as companies, kids,
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adults etcetera.
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So some of the valuable property value propositions
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of Starbucks is the fact that they have
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very high quality and unique coffee as it is made by their own Starbucks beans.
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There's also a large variety of drinks um with new flavors every month.
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Another valuable thing about Starbucks is that their cafes have free wifi and
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the cafe is a great comfortable place to hang out with friends,
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study or work
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for customer relationships.
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They actually build customer relationships in a very interesting way.
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So firstly when you order a drink at Starbucks,
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they're going to ask you for your name to put on there on your drink cup.
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This is a very fun way to make the relationship personal and interactive.
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Another way they build on customer relationships is the loyalty program.
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So if you sign up to be a member of Starbucks each time you get a
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drink you get some points and eventually those
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points accumulate into some kind of reward,
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like a free drink.
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Some of their channels are obviously in store like Starbucks stores and cafes,
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there's also grocery stores and other stores
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that they sell bottled Starbucks drinks including vending
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machines and it is also accessible via online delivery such as grab or Uber eats
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for revenue streams.
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They make money from the sales of food and beverage in store at grocery stores,
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grocery stores and all other channels listed above.
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They also make money by selling Starbucks merchandise like coffee, beans,
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coffee cups and other kinds of merchandise.
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Some of the key resources they need to maintain.
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Their value propositions are human resources such as employees to manage stores.
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And they also need a distribution network.
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Product developers to continue to create new
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drinks and ideas to lure more customers.
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And another vital resource would be obviously the ingredients as it
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is important to maintain the uniqueness and quality of Starbucks products.
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Some of the key partners,
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Starbucks has our coffee and other ingredient
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farmers and suppliers that supply the ingredients,
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their equipment manufacturers, exporters, distributors,
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retailers and partnerships with grocery stores etcetera.
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Some key activities that Starbucks has to maintain the value propositions,
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our product development, supply chain management,
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basically how they handled production flow and managing inventory.
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Lastly cost structure.
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So Starbucks spends a lot of money on things
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such as maintenance and rent of their cafes,
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the equipment,
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high quality ingredients which comes from suppliers that is also another cost.
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They kind of go hand in hand.
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Um They also spend on marketing and advertising
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and also on the salaries of their employees.
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So that is what the business model of Starbucks looks like.
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Thank you