6 Tips for Creating Effective Microlearning Content

Audio Transcript Auto-generated

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  Hello and thank you for joining me today in

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  this present segment about creating effective micro learning content.

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  First, a little bit about me,

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  my name is Rachel Trenchard and I work in customer success enablement at mural

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  mural is a collaborative intelligence company that

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  seeks to create a culture of effective collaboration

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  and increase the innovation capacity of the enterprise,

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  connecting and empowering everyone to deliver business driving outcomes.

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  My role specifically is to equip our mural customer success team

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  with the tools and resources that they

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  need to help customers accomplish their goals.

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  One of the primary ways I do this

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  is by creating micro learning content.

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  It keeps our team members informed about the latest

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  features and offerings and an efficient and timely manner.

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  In this session I'm going to walk you through

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  my top six tips for creating content that sticks

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  1st a little bit of a definition

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  as the name implies. Micro learning is micro or mini blocks of learning content

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  that contrast more traditional training methods such as our or

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  sometimes multi hour long enablement

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  meetings or lengthy certification processes.

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  The format for micro learning content is often video,

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  but it can also be text infographics in platform

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  notifications or a number of other on demand digital mediums

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  Though this tip is most relevant to video,

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  no matter the format the content in each Micro Learning training

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  should take a user a maximum of 10 minutes to complete.

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  So for this first tip, when it comes to micro learning content, keep it micro,

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  keep it short

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  and be sure to limit each piece to strictly

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  need to know information that addresses a specific problem.

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  This leads to tip number two

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  which is to have a clear goal for your content.

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  It's not enough for your training to be short if it's not

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  actually providing a solution or giving a helpful piece of information.

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  Two common missteps in this area are either creating

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  content that covers multiple topics in a single video

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  or creating something that is an incomplete idea

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  that can't be used as a standalone resource.

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  You can overcome both of these by actually starting with

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  the goal in mind and then backing into the content.

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  This way your learners know going in exactly

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  what the intended outcome of the training is.

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  Mhm.

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  Next up we have a tip about content location.

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  Learning content is most relevant when it's immediately applicable.

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  So once you have a clear purpose,

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  make sure that your content lives where your learner will most need to access it

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  at mural, we put this into practice within our customer success playbooks,

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  these are usually mural templates that include facilitator instructions

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  right next to the main customer focused content.

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  The templates can be accessed and downloaded

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  immediately and customer success team members can

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  delete out any instructional content as they're

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  making updates and before delivering to customers.

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  This allows the success team to learn or brush up on how to use a template

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  before presenting it to a customer

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  without requiring them to dig through a ton of other sources to know how to do. So,

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  Tip # four is to mix up the format,

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  good content in the right place.

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  Seems like the perfect formula for effective enablement,

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  but if you're always using the same teaching medium,

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  you're at risk of losing learner's attention.

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  Try to keep team members engaged by mixing up the format.

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  Maybe you have some gifts alongside your videos,

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  have an infographic or even a game,

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  anything that breaks up the monotony and keeps your content from blending together

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  and feeling stale

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  on that note,

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  content is generally more engaging and effective

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  when it has an interactive component.

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  While this can be incorporated by using a game or something like a quiz app,

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  even just providing a no pressure environment for a learner to test out the

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  information can be invaluable for improving their

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  competence and confidence with the material.

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  And finally, I couldn't come from a collaborative intelligence company

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  without a recommendation to make your content collaborative

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  giving team members a flexible fun and inclusive way

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  to contribute to your content will help them as individuals

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  and it will also help your wider team,

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  Try creating a space for discussion and commentary alongside your training

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  materials so team members can encourage and inspire one another.

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  You can even use this as a way to get feedback that enhances what you already have.

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  It's a surefire way to increase participation

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  and improve innovation

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  and this concludes my micro learning tips. Thanks so much for joining me.

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  I hope the content resonated with you and maybe you even learned something new.

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  I love to keep in touch to hear your feedback and about

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  any of the ways that you're using micro learning content today,

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  please feel free to connect with me on linkedin.