Audio Transcript Auto-generated
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Hi my name is Kai bring you a presentation for
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these three or one assignment.
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Hi, Tony and high.
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Everyone's on board today.
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Giving me the chance to present you in prisons about
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our fantastic shot we step uh Nowadays Redford has a
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smart phones and then um check out the product.
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Check out information and shopping online and they do everything
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is on their smartphone.
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So that's why we have infinite and create the ab
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And for example people stock up some food and all
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kinds of stuff at the pantry or at home.
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So our app, we're giving you the remind that when
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is gonna expire?
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For example this part, if I don't look at it,
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I don't know they expired in 2023.
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So um sometimes people bought those that may be sitting
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at home and then go on expired gone bad.
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So our app, we're giving you the reminder, it will
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record from the things that you shop.
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And then it tells you maybe um maybe when you
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get close to expiry dates, it tells you it's exposed
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to go off and then you should better to take
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it or eat it as soon as possible and give
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you the reminder.
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If you have not taking it when they don't expire,
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give you the reminder to throw that away.
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So because it gives you the remind that you bought
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this, so you actually get less wise and just become
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more environmental friendly and more healthy.
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So yeah.
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So if you don't mind me at the end, why
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not? So why do you want to invest us Because
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so uh some self status that let me show you.
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So just on online that I focus on online Back
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at 2019 the whole year.
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Online sales was $6.1.65 billion dollars in Australia.
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But in 2028 going up 78% to close to $3
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billion. So in just one year time, 78% growth.
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And imagining in 2021 the first half is already $1.8
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billion. So you can't really say without Covid, you're not
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going to go that high.
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But because of Covid and lock down that people actually
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stuck at home, they're spending more money because they start
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at him they got nowhere to go.
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They can't go to restaurants so they're eating more at
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home and then spending more time at home.
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So um they're expecting gonna be another close to $4
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billion 2021.
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And giving us as an example, online sells already getting
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close to 8.2% of the whole total transactions.
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Compared when they first started deliveries or online sales back
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in 2015 or 16, There were only 1.21.3% um in
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the total cells.
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So imagining only in a few years time.
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And because of lockdown and Covid and it increased eight
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point to imagine that's a big step.
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And actually not because they transfer the customer from physically
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buying installed online.
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The transactions amounts actually grown and the transactions and the
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type of transaction actually it's more than back in 2015.
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So it's just not, it's not only about the transactions
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of this everything's gonna grow up.
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And you will ask, how do we promote?
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So earlier we have uh point saying about customer reality
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for me, I will shop at worse for pretty much
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most of time.
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I don't normally go to coast.
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But if someone else like my friends that goes to
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coast, they don't normally go to worse.
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So we believe in customer reality.
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So how do we promote?
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So with targets uh who was customers for example, start
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with. And if they come in and try to act
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giving them the information about what is going to go
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off and they're pretty much going to stick with it
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and we're giving them a surprise or giving them the
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information is built.
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Um If they consume of products or expired products, what
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kind of cause we bring to them, I mean for
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example milk let's go off and then giving you the
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area because it's got over some kind of safe limits
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of dreams in it.
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So they would know why the product with shop with
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eps is good and what kind of information we can
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bring to them.
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So we brought in the first batch of customers or
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maybe someone actually interested in the product.
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So how do we secure them?
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So um someone's name is drawn Farrah that are um
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heard hears on the radio.
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Um He was saying Existing customers we have 50% want
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to try existing product brand sub product.
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So for example if worst customer want to try out
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some sub product from us we will get 50% people
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actually interested in Compare for example customer from from cults
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we only have 31% of people will want to try
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that out.
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And also from those 50% you only get 42%.
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They will trial the first time For whatever those 42%
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you get another 42%.
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People roughly will try out the second time, Interesting part
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for the third time you will get from those 42
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and 42%.
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You actually for the third time you get 70% of
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people out of it.
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So if you secure those three visits people pretty much
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going to come back and they keep using the product.
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So that's around I calculated with around what 7% uh
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for the total traffic.
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So you get 100 people's maybe shopping wars.
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And you actually can bring in 7% of people will
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come and try out the product and actually become a
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longtime customer has become customer loyalty.
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And interestingly uh john furrows that Trevor said customer of
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people won't expect it to three but they were expected
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to discount.
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So what how do we secure them?
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We may be giving out.
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But as I said giving them the correct information or
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interesting information we all can also can offer the three
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D. V.
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For is because nowadays most supermarkets charge delivery fees until
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they reached $250.
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Which is a bit ridiculous.
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Or maybe hard to reach.
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So we can offer them free deliveries instead of giving
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them maybe what 10% 15 15% discount store wise or
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whatever the order they do.
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So we have 7% of customers that may become long
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term. And that's how that we turn customer becomes income
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and becomes profit to us.
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So um so the ab just expiring things that is
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free but we're giving them the options to subscribe memberships.
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So it helps to them to order from wars or
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from coast.
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Uh they can still go to supermarket so they can
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still order additional items for the deliveries.
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But um we get our money or we we make
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income from the memberships.
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It doesn't have to be huge.
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But it can means a lot to the business.
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And somehow at the end because we brought up Big
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amount of customers to wars and we actually can take
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commissions back from it.
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Um it doesn't have to be a lot.
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For example the research day that online customer will normally
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spend around $88 per transactions.
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Just a tiny amount of 0.2%.
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Who was we're giving them away because it was already
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over them uh was reward.
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So just from the little commissions and then every time
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when they order it it can become a lot of
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money or you can find a huge income for us.
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So we explain how do we make money, how do
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we make income?
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And then we talk about So cost, we have set
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up calls.
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So for example for us to develop the app in
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the plan, we also state like app will cost around
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from $550,000 to $250,000, roughly depends.
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So that will be the setup course and then pretty
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much ongoing because customers already come from from viewers and
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then we're just the middle guy giving them information.
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So we have very minimal ongoing and we will be
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comfortable with our products so shouldn't be too much ongoing.
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Will be needed, maybe some maintenance or maybe some technical
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guys and um fairly minimal customer service compared to what
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they have existing at work online.
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And pretty much if they do place an order we
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can refer to them and then let them to sort
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it out.
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And lastly um that was the term that we just
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search is for revenge uh consumption.
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So for example if people stayed at home while they
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try to save money for too long and they got
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nowhere to go.
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For example, I was keen on offices, holiday for two
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months but I have nowhere to go that I actually
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spending more money spending more efforts locally.
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I was spending where's a good place to go with
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a good local restaurant and even now pandemics and lockdown
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that I can't go to the restaurant or uh maybe
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in the state and I have to stay at home
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and I will actually explore more cooking and maybe explore
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more from the supermarkets because the the only thing opening
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around us now, so we'll be spending more money and
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when we're spending more times on those things than in
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that case, people may find interesting information.
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For example, how do you make a good pasta?
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Maybe putting extra milk or maybe putting a slice of
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cheese on top?
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So in that case when they're having more experiments and
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it actually can be a the business of big business
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for us.
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And then it actually helps us because people who may
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bring us information and then we can pass it on
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to some other users.
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So yeah, if you have any questions, let me know.
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And thanks for the time everyone and reference list here
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for you regarding Sometimes instructions earlier