Audio Transcript Auto-generated
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Okay.
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Hello.
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My name is frail,
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and today I'm going to pose into your new concept store for the north face.
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In 2022
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the release of Face the Outdoors will launch in French institutions
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That is still relevant to the message that is going to convey
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the idea of the stories to allow the public to have an
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immersive experience where they're compelled by
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moving stories from real explorers,
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combining with a VR experience that will stay in their memories forever.
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Most importantly,
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the aim of the experiences to encourage a generation who have spent the last
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two years stuck inside to get back out into the world and explore again.
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As you may already know, the North face delivers an extensive line of performance.
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Powell equipment and footwear
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there remain deeply proud to be the first choice
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of the world's most accomplished athletes and explorers.
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The economic and social disruption of the pandemic has resulted in
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a loss of enthusiasm when it comes to travel and exploration,
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not to mention the restrictions place in the world confining
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everyone to the same four walls of their home.
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This would be a good chance for the public to try out new garments,
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materials and silhouettes while also getting inspired
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to explore and get active again,
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We would directly be targeting the baby boomers,
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and millennials is the demographic that would logistically afford the products
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and have the funds to invest in travel and fitness.
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It would also statistically be the most popular
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generation to work full time in an office
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and will only buy quality equipment that has longevity longevity.
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We would also like to target people living in
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the city who crave escapism into nature and lack inspiration
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by creating a playful experience and
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reiterating the importance of exploration has
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concepts all replicated throughout cities in the world.
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Optimist, courage and exposure.
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The store will take place in November and December
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2022 just in time for the winter season,
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but also time for a new year to encourage new beginnings
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in a quick summary,
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the target market would be between the ages of
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24 to 60 interested in health and fitness,
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working a full time remote job and living within the city.
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The concept of the stories to give people the chance
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to escape their mundane reality and experience something new,
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exciting and fun.
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The experience would encourage people to try new sports
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and keep up with fashion trends while doing it
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because they're not to. The concert store has such a meaningful purpose.
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We know that our target consumer will be
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much more interested in buying from the brand.
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We also know that physical stores and experiences are a
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much more successful way of communicating with our consumer.
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The data collection we can see
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the proportion of the population worldwide have
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been and still are working from home.
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As a result, from lockdown,
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millennials and boomers are most likely to buy products for in
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a physical store and place large importance in positive physical interactions.
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Not only this,
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but they strongly believe in investing more money
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into longer lasting and better quality products.
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Mhm
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moving on to our visual storyboards that you can get a clear
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idea of the physical store and how you look and feel.
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The architectural structure of the building will be
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triangular and we made a performing building.
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Blocks within the first block will have a cinema room,
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whereas there will be a short introductory film
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showing interviews with explorers and their stories in the rawest form.
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This will trigger the emotive section of the experience.
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You want the consumer to feel inspired after this room,
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the next room will be the main body of the experience.
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The audience will be kitted up into the Northeast Powell and guided into the summit.
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The room will be beset to below freezing temperatures,
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along with VR mountain climbers and
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farm machines.
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The public will experience climbing Everest within the headset,
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but also test out the quality of the products.
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At the same time.
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After each group has had their term,
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they will keep the puffer jackets on and move into phase. Three.
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The Cube,
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an ice bar where drinks tokens can be exchanged for beverages.
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The final phase of the proper store is where the court and
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unreleased items will be staged for people to try and buy.
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Additionally, flyers and posters will be shade throughout,
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giving people more information of where they can start the exploration journey.
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The overall impact the concept store will have on the brand is huge.
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After having a store in several capital cities,
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we will create excellent brand awareness.
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This conversation only strengthens the brand's very ethos
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exploration.
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An interactive store will reach a new and
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old market while simultaneously launching new products,
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boosting sales more than ever.
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Quality VR and AR content brings your product presentation to a totally new level.
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It has an exciting new way of showing off your products and
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services as well as creating a much more interactive shopping experience.
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It allows customers to consume the content in a much more immersive and
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environment and then creates an emotional connection with them.
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VR can be used globally to recreate the same experience in each place.
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It's a more inexpensive way of transporting a
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consumer to a totally different reality altogether.
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Thank you for listening.