Audio Transcript Auto-generated
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DB Schenker is one of the world's leading global logistic
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providers. The company's aim is to provide value added and
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cost effective supply chain solutions that will maximize customer satisfaction
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achieved above market returns and to become the employer of
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choice. The business takes place worldwide spending across the Americas,
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Asia, Europe, the Middle East and Africa.
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In this video, we will be focusing our attention on
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the Singapore and arm together information.
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We conducted an interview with Mr James Stay a manager
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and marketing and sales who gave us valuable insight into
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the business.
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Db Schenker Singapore has a substantial client list.
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They do mainly with the semiconductor industry but have customers
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from all over.
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The company supports these industries and trade in the global
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exchange of goods through land transport worldwide and ocean freight
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contract, logistics and supply chain management.
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What is DB Schenker strategy?
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The company wants to be competitive in the long run
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and has a notable list of achievements.
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Daring first among the land transport providers worldwide, third among
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the air freight providers worldwide and fifth amongst warehousing providers
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worldwide. They compete against the likes of DHL and UPS
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and have come up with four pillar strategy to keep
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their age.
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The strategy is built around its purpose, ambitions, values and
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commitment. Firstly, the company believes that its purpose is to
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advance business and lives by shaping the way our world
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connects. Secondly, they are driven by the ambition to achieve
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their desire to become the world's leading partners in logistics
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and basing a forward and future oriented approach.
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Shankar strategy was developed to help them succeed in three
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main areas are still allowing them to be a sustainable
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company. In terms of economics, Schenker aims to be a
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profitable quality leader while continuously growing its business and up
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Skilling its workers.
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They want to deliver innovative products that satisfies customers by
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using high performing processes and cutting edge technology.
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Socially, Schenkel wants to be a diverse and international hirers
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who supports the development of employees hard and soft skills.
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They believe in relationships built on mutual trust and have
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a common leadership philosophy.
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They're working environments are built to respect individual needs and
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valuing everyone's contributions.
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Shenker also wants to be an environmental pioneer who will
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be considered a benchmark in terms of carbon and energy
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efficiency. To that end, they continue to build a green
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product portfolio and hone their expertise in eco consulting while
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actively reducing their emissions.
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Shankar's main competitive advantage is that they are integrated lead
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logistics provider, which makes them a one stop shop for
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their customers.
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They differentiate themselves by having a technological focus on digital
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izing and automating their processes.
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The company is big on human capital development, and their
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belief is that engaging talented employees will elevate them.
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Now let us analyze the organization from the structural lens
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or structure.
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DB Schenker uses a hierarchical structure organized largely based on
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function. This diagram here represents the functional structure that Schenker
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Singapore follows with Charlie Caught spearheading.
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As the managing director, they use a mixture of strategic
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linking mechanisms such as formal reporting structures that follow organizational
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hierarchy. Other mechanisms such as liaison and integrated roles, as
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well as cross unit groups also commonly used due to
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large number of projects that they undertake.
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And these projects usually require the skill set of interdisciplinary
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teams that span across multiple functional departments.
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To align themselves on the strategic fund, Schenker implements organizational
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performance measurement systems for their employees to reward and incentivise
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individuals. Shenker also focuses on allocating resources properly across the
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organization and this greatly in human resource development.
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Employees get to development upscale themselves to a variety of
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training and e learning platforms such as the learning Management
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System and talent Soft employees considered a structure relatively successful
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as it gives management a lot of control, especially in
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turbulent times such as the Covid 19 pandemic.
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Now let's analyze division co using the cultural leads.
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DB Schenker believes that to uphold their longstanding successful partnerships
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and achieve their goals, they must embrace the six core
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values. Push limits, take customers photo, win together one team,
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one goal, walk the top and play fair.
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Be honest.
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The company also has a dress code.
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Office workers were formula tires, Warehouse supervisors were smart casual,
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and the warehouse staff wear uniforms mhm warehouse staff amid
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wear uniforms to highlight uniformity and consistency.
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Additionally, as they were high visibility clothing along with their
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personal protection equipment, they are easy to identify.
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The company takes pride in their personalized reform and have
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taken measures to ensure staff convenience and comfort.
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Anchor also provides staff with the laundry list of working
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benefits such as competitive salaries, performance bonuses, annual leaves, flexi
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benefits insurance, education, sponsorships and training opportunities.
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Additionally, the stuff already has to do overtime unless it's
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a big period as seen by the response of James.
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He shares his positivity with regards to work the working
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environment in DB Schenker.
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Oh, an interesting thing to point out will be the
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high contrast and the layer between the warehouses and the
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offices. The warehouses focus on productivity and efficiency, hence designed
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in a very streamlined manner, with the staff required requiring
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to wear uniforms as mentioned earlier as an example.
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Yet for the office staff, their physical arrangements are similar
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to that of an open space hot desk concept, which
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is supposed to encourage new ideas and communication flow between
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colleagues. Innovation is a core component of Shankar's culture as
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well. The newly opened Redline warehouse is a symbol of
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Schenker being at the forefront of the vision at this
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current point in time, it contains the most automated processes
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among warehouses in Singapore and they are continuously engaging in
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research to further improve their capabilities.
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An example will be engaging students such as US from
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Sud take part in various projects to improve their operational
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efficiency. The behavior of the staff do make sure the
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expand values of the company, as was mentioned earlier.
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There is a strong sense of familiarity amongst the stuff,
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and it is not uncommon to find an employee who
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is proud to be part of Schenker family for over
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10 years.
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Communication amongst the office staff is really seamless.
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For example, even a freshly joint associate will be able
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to have direct communication lines with Vice President Yushchenko Katrine.
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Now let's take a look at Schenker from the viewpoint
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of a political lens.
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Power is defined as the ability to influence behavior, and
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Shankar believes in and engages in the following forms of
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power. DB Schenker Information is conveyed through forming ways.
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First, internal emails blasts are used within to inform staff
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in the organization in real time.
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Second, regularly regularly scheduled town hall sessions are held to
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allow staff to voice their concerns and thoughts on certain
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issues pertaining to Schrenko.
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But directives, which are adhered to strictly by everyone, are
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given by Schenker Global.
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His cue.
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Lastly, as a multinational company, Shankar is it uses English
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as its common language of communication among the staff.
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When giving feedback on certain matters, the stuff goes through
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their managers and they were scripted accordingly.
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Additionally, employees can also provide their feedback train Internal Channel
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called the Bright Sparks Platform and they are incentivized to
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do so with rewards.
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This concludes our organizational study on DB Schenker Singapore, with
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it being a global leader in the supply chain industry
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with such a vibrant, innovative culture.
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Kabul with the state of the art technology, one does
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not need to look any further to find idea.
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Company to work in db Schenker delivering solutions here to
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move