Get inside the slide: How we need to rethink the presentation to hack attention

Audio Transcript Auto-generated

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  Well, hello, everybody.

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  So good to be here Pumped to be part of

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  this and to be with you today.

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  Thank you so much for having me.

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  Spencer, Thank you so much for the intro.

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  It is an incredible time to be alive.

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  It's a great time to be presenting.

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  I see everybody just chatting from all over.

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  I see James saying hello from Buffalo.

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  Sorry about your hockey team, James.

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  It's not.

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  It's not a great time to be a hockey banned

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  from Buffalo.

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  Appreciate you all being here.

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  It's fantastic.

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  If ever you see me lose my eye contact at

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  all is because I am trying as much as I

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  can to engage with you and to see what you're

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  asking and sharing and chatting.

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  I promise to keep my best attention, though, for you

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  and for everybody here.

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  So why are we here?

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  Well, I want you to ask yourself a question.

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  What if question what if, as a presenter, whatever, you

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  were able to show up with all the set with

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  all the value, with all the tools and creativity of

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  a Broadway musical, what happens if every time you're doing

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  a presentation where whether it was a sales pitch or

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  school presentation or a keynote or a Ted talk, you

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  were able to bring everything to life with the same

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  way that people bring Broadway musicals to life.

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  Well, I believe we can, and I believe it matters.

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  And I believe that we have to reframe.

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  We think the way we think about presentations and in

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  the next 30 minutes that's what I'm hoping to do

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  for you.

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  I want you to go away thinking, Hey, I'm in

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  Broadway. I can bring it better than I've ever done

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  before. But first of all, and this is the only

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  time I'm gonna do this For those of you who

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  were on my last, uh, time my last visit with

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  the Prezi team and feel free to let me know

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  if you were with an emoji in the chat.

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  I would love to know if anybody came back for

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  more. If you didn't, that's awkward, but I'd love to

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  know if any of you were here before, so feel

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  free. Thank you, Haley.

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  That's amazing.

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  So I want to take you back to a little

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  bit of content that I shared then, in a section

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  entitled Previously on Prezi.

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  So previously on Prezi I was having a conversation with

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  my son.

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  Now my son has just turned 18 years old.

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  That ages me.

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  I'm 46 years old and I was chatting to him.

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  And when he was younger, he wanted to be a

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  presenter. And I said to him, Kids, you know, uh,

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  he's been really pushing it to be doing, speaking at

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  schools and things.

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  But all of a sudden he stopped.

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  I said, Kid, why are you not doing presentations anymore?

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  Account like what's going on?

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  And And I see the chats about Buffalo in the

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  chat and he turned around and he said to me,

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  But you know, Dad, I no longer want to be

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  a speaker.

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  I don't want to be a speaker like you, and

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  I said, That's okay, What do you want to be?

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  I want you to be happy.

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  I want you to do what you want to do.

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  And he said, Well, I want to be an astrophysicist

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  and I thought that was pretty cool.

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  I said to him, So why astrophysics like, Who did

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  you see that make you fall in love with astrophysics?

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  He said.

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  I saw this guy.

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  His name is Neil DeGrasse Tyson, and I was like,

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  That guy is a badass.

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  How do you know about it?

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  He said, Well, I saw him do a talk on

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  YouTube and I said, Shut up and speak up, Right.

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  You saw him do a talk on YouTube.

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  You saw him speak and in my mind what I

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  said to him that day.

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  An astrophysicist who can speak will always have an advantage

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  over an astrophysicist who can't.

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  Any person that can present or speak will always have

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  an unfair advantage over somebody who can't.

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  And that's what presentation is.

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  It is your unfair advantage.

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  Why that your ability to engage with people better than

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  somebody else and and all of the other things are

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  equal. The person who can communicate their ideas better wins.

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  And I want that to be you.

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  And I want to share with you tips today of

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  how you can do just that.

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  Why? Well, because it will help you build your authority.

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  When people see people speak, they naturally put them into

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  positions of authority.

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  Uh, it can grow yourself as a presenter, you know,

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  presentation is one of those skills that you can only

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  practice in public.

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  So you got to do it more if you want

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  to get better of it.

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  The only reason people are scared is because they're unprepared.

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  And the more you do it, the more you fall

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  in love with it, the better it is.

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  And then finally, you can make more sales like I

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  don't want to bring it right down to that.

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  But you really, really can.

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  If you can present better, you can sell more.

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  End of story now.

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  Up Until recently, though, everybody thought they had it dialed

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  in. Everybody thought you thought you were good enough.

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  I know this because our company was working.

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  So my company missing Link.

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  We help people with presentations.

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  When we were, you know, selling these big conferences to

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  companies, we say, Do you need some training?

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  And they were like, No, bro, I've been doing presentations

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  for the last 20 years.

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  I thought that's not what I asked you, you know?

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  Do you need some training?

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  And the problem is that everybody has it dialed in.

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  So in the game of presenting, we know exactly what

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  we're doing.

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  It's like the old school Mario games.

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  You remember this?

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  If you're not thinking right now, that that that that

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  that that that that that that that that that that

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  right then you know I don't We can no longer

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  be friends, but if you think about that thing And

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  if you remember playing this, does anybody remember playing this

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  at all when they were a kid or even recently

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  and you would sit there and you have it and

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  you would go and you knew the moves that you

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  have to do?

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  That little dude would run over there and then you

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  jump up and you would jump on that little thing

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  and then on the middle one, and then that little

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  mushroom would come out and you would jump over.

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  You get that?

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  You got BBB BBB and you go big and you

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  run over to the green thing and the green thing

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  goes down, you go into that special thing.

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  We had it dialed in while we were so good

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  because we knew how the level works.

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  We did it on repeat over and over and over

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  again. And that's exactly how we have been with presenting.

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  People showed up.

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  They got used to it.

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  They put these crappy presentations with too many slides on

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  it. And I don't want to say crappy PowerPoint presentations

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  because, quite frankly, bearing power point for a bad presentation

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  is like blaming a pan for a bad meal.

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  It's fine.

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  You're just not using it correctly, but we're gonna talk

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  a bit more about that later.

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  But the game has changed.

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  See, we're no longer playing this level.

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  What happened?

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  What Prezi predicted way back in 2019 when they launched

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  Prezi video is that we no longer wanted to play

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  this game.

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  We want to play this game.

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  The game of Mario has changed and that level that

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  you thought you had dialed in you don't It's all

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  changed. And unless we think about the way that we

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  play and engage with our content and our audience and

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  and how we traverse this world of presenting, we're not

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  going to take advantage, and that's what I want you

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  to do.

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  This is the premise of the book I wrote.

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  My first book I wrote the day before I turned

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  40 years old is called Leg Aside.

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  Why legacy thinking is a silent killer of innovation uh,

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  Michael's gonna drop in a link for you.

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  And here, if you do want to check it out.

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  However, Hi.

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  There it is.

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  Thank you.

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  I don't think you need to read it because, like

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  all business books, you probably get the joke on the

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  first page.

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  And let me tell you what the joke is.

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  It is basically this, uh, in any established organization or

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  even brain innovation or forward thinking doesn't happen when you

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  do something new.

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  It happens when you stop doing something old.

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  And what I need you today is to stop thinking

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  that you're an expert in presenting to stop presenting the

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  way you always have and to realize that there is

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  another way of doing it.

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  Hannah, I'm afraid it's not available in audio book because

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  I am lazy.

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  But I will get right to that.

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  I'll do it much good Scottish accent for you.

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  So we want to make it easier for you to

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  stay legacy.

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  So in fact, if you stick stick around, what I've

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  done is we prepare a little gift for you, and

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  we prepared a whole bunch of the slides that I'm

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  using today, and we have given them to you fully

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  editable so that you'll be able to actually include them

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  in your presentations and enhance your presentations.

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  This way.

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  I want you to slay legacy thinking when it comes

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  to presenting.

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  And why do I want you to do that?

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  Well, quite frankly, because there are more stages right now

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  than at any other point in human history, your opportunity

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  to show up and present is better than it has

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  ever been There.

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  All of these platforms are out there offering you the

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  opportunity to engage with an audio with, with the world

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  right to engage with everybody out there.

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  And I know everybody keeps on learning to be saying,

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  Oh, but, Rich bro, you know what we have.

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  We have fatigue.

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  You don't have fatigue, right?

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  Your audience does not have fatigue.

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  That is a lie.

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  You know what?

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  They have boredom, right?

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  Your audiences board.

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  You know how I know this?

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  Because they leave your presentation complaining about zoom fatigue or

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  screen fatigue, and they jump straight over here to Netflix

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  and Netflix.

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  Numbers have gone up.

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  Netflix are up by an hour per night per human

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  people are spending an hour more.

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  Netflix today.

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  So that's not the problem and that sort of problem.

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  Then what is what is the problem?

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  Well, to understand that we have to go back to

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  the beginning of presenting.

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  We have to understand where this all began.

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  So I want to introduce you to these guys.

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  Here we have Cicero, we have Aristotle.

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  And if you want to fall in love with the

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  craft of presenting at all, uh, you should check out

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  rhetoric by Aristotle, right?

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  That's his treatise on presenting and human persuasion.

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  And it's the It's the basis of everything I really,

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  really worth checking out with.

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  These guys would stand up and they would command audiences

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  for hours at a time, just with the power and

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  strength of their words with these rhetorical tools that they

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  would deliver.

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  When presenting a more accessible book, you can check out.

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  It's called Thank you for arguing.

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  I highly recommend the bleakest version of that as well,

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  if you just want a primer into this but incredible

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  incredible, uh, just speakers and ability to present.

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  But then we moved on.

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  We realized that you don't just have to use your

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  voice. You can use visuals as well, and we got

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  to be creative.

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  And at the beginning, you didn't have to be technological.

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  We had very simple tools like this, right?

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  White board.

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  This is a flip chart or a whiteboard or blackboard

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  or whatever it was.

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  People were able to show up and to present this

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  way, and things got pretty cool.

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  Then we actually started getting used to presenting using this,

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  and we could share things both visually and verbally with

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  our audience.

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  And then things changed a little bit, and then technology

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  took over, and I don't know if you want to

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  remember. Does anybody in this audience remember these bad boys?

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  Right? Can anybody remember these?

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  Did you use these at school?

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  If you were the kid at school, if you were

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  old, like me, and you are the kid at school,

• 09:11 - 09:12

  you always put your hand up.

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  You're like the one who wanted to because the teacher's

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  pet got to change them.

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  You were the transition master.

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  Okay. Do you know how hard it was to print

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  this? We had to, like, send it back three times.

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  So what?

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  You didn't You had this bit of technology here, right?

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  And then you had this tool for presenting, and it

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  was pretty cool.

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  And you can actually sit there and you would use

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  the teacher will be ready to go.

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  And when they were ready to present, all they did

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  is they keep this and they're like, OK, let's just

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  see. Let me just see if this thing for them

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  for me to see if this thing still works.

• 09:39 - 09:40

  Here we go.

• 09:41 - 09:44

  Which Yeah, wait until I got to just check on

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  the power switch at the back here.

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  Good. We have it working.

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  Right? Okay.

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  Power's back on.

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  Here you go.

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  Uh, and then we put that down and that would

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  work like this.

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  What? Can I just have a moment for how cool

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  that was upside down.

• 09:58 - 09:59

  Most of times you're absolutely.

• 09:59 - 10:00

  Then the ball would blow.

• 10:00 - 10:01

  So we had this for a while.

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  And this is how representing.

• 10:02 - 10:04

  And this was technologically brilliant.

• 10:05 - 10:05

  People were like, What?

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  This amazing?

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  You just put little things you can present like this.

• 10:09 - 10:10

  And the idea of a transition was putting a piece

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  of paper over it and putting it back slowly.

• 10:12 - 10:14

  That's how you revealed bullet points.

• 10:14 - 10:16

  But then we realized we don't need this anymore.

• 10:16 - 10:17

  We have different tools.

• 10:17 - 10:18

  So we stuck with the screen.

• 10:18 - 10:20

  But we changed the technology and we went to tools

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  like PowerPoint linear, presenting tools, linear sequencing engines.

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  And as again, while I understand, Prezi is our host

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  here, and I'm a big fan of Prezi.

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  In fact, the only tool I use right now, I

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  don't hate PowerPoint.

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  Like the rest of the world.

• 10:31 - 10:34

  I hate people using tools badly, but again, we'll come

• 10:34 - 10:34

  back to this.

• 10:35 - 10:35

  But we had this.

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  But we're stuck in this kind of boxy formats and

• 10:37 - 10:38

  it wasn't so cool.

• 10:38 - 10:39

  So then everything changed.

• 10:40 - 10:41

  Then we realized, Hey, we can do this better or

• 10:41 - 10:42

  screens have changed.

• 10:42 - 10:43

  So we went 16 by nine.

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  Do you remember that all of a sudden everything got

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  more cinematic.

• 10:48 - 10:50

  Everything was powerful and it was cool, you know, like

• 10:50 - 10:51

  your kung fu is old.

• 10:52 - 10:55

  And now you must, uh, right And things got better.

• 10:55 - 10:56

  We had these beautiful images.

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  We could use big panoramic screens with lots of information

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  on it, and things got great and that evolved.

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  But then then we started presenting online, and we jumped

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  onto tools like zoom or teams And then what happened

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  is although we had these big screens, we thought that

• 11:11 - 11:14

  these screens were the presentation, and all of a sudden

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  the speaker was relegated to be stuck, you know, down

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  here and I don't know if you can see like

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  there's boys really, What's going on?

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  I'm still down here.

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  Oh, my goodness, this is not ideal.

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  What's going on?

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  Well, there I am.

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  And it was terrible, like this was crazy.

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  And you know what?

• 11:31 - 11:36

  Nobody, nobody ever put Barney in a corner.

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  It was quite funny.

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  I was asking Josh from my team who made these

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  slides was like, Bro, can you find me a slide

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  that says nobody puts baby in a corner And he

• 11:46 - 11:46

  found it.

• 11:46 - 11:47

  He had that Patrick's Prezi image.

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  And when we were chatting about it like you understood

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  body, what's going on?

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  But she said to me, But I don't even get

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  this reference.

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  And I'm trying to explain to a staff member who

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  worked in my who is not alive.

• 11:59 - 12:01

  When I started by business at 22 and I was

• 12:01 - 12:03

  trying to explain to him about the movie Dirty Dancing

• 12:03 - 12:07

  and quite frankly, I have never felt more 46 years

• 12:08 - 12:09

  old in my entire life.

• 12:10 - 12:14

  I saw that movie twice at the cinemas, so we

• 12:14 - 12:14

  have to change.

• 12:15 - 12:16

  We need to shift our perception.

• 12:17 - 12:18

  We need to shift the way we think about this

• 12:18 - 12:20

  and we've got to move from what it was which

• 12:20 - 12:21

  was presented beside the side.

• 12:22 - 12:24

  And we got to change that to what it should

• 12:24 - 12:24

  be now.

• 12:25 - 12:26

  And that's presenter insight.

• 12:27 - 12:29

  The site you see there's no separation anymore.

• 12:29 - 12:30

  Now you are the content.

• 12:30 - 12:32

  You are part of everything, and how you engage with

• 12:32 - 12:35

  the slides around you is what will change the way

• 12:35 - 12:37

  that your audience engages with you and your information.

• 12:39 - 12:40

  And that's what today's talks about.

• 12:40 - 12:42

  By the end of today's talk, what I want you

• 12:42 - 12:45

  to do is to think outside the side.

• 12:46 - 12:47

  In fact, more important than just thinking outside the side,

• 12:48 - 12:50

  I want you to climb inside the slide.

• 12:51 - 12:52

  That's what I want to share tips with you for

• 12:53 - 12:55

  and before you think this is just something new because

• 12:55 - 12:56

  of technology, it's not new.

• 12:56 - 12:57

  We've been doing this before.

• 12:58 - 13:00

  I don't know if any of you remember this presentation

• 13:00 - 13:01

  by Al Gore.

• 13:02 - 13:05

  The Inconvenient Truth and in that presentation he wanted to

• 13:05 - 13:09

  to show how, uh that's, you know, the graph was

• 13:09 - 13:09

  not big enough.

• 13:09 - 13:11

  So all of a sudden he got on a cherry

• 13:11 - 13:13

  picker crane and that crane went up and up and

• 13:13 - 13:14

  up and up and up.

• 13:14 - 13:16

  And as it went up, an extra screen lit up

• 13:16 - 13:20

  and he literally thought outside the side, he he built

• 13:20 - 13:20

  something bigger.

• 13:21 - 13:22

  Everything changed their right.

• 13:23 - 13:25

  And to the best of my knowledge, this was still

• 13:25 - 13:28

  the only presentation that has ever who won an Oscar.

• 13:29 - 13:33

  And you must know because, uh, essentially competitors were contemporaries.

• 13:34 - 13:36

  Because when you work in the presentation industry, it's competitive.

• 13:36 - 13:39

  It's a cooperative schools because there's way more.

• 13:40 - 13:41

  One of you has got your mix live.

• 13:42 - 13:46

  There's way more presentations, uh, people that problems.

• 13:47 - 13:48

  Then there are people trying to fix it.

• 13:48 - 13:51

  So I would like to say to do it well

• 13:52 - 13:53

  done in this because it was absolutely incredible.

• 13:54 - 13:57

  But then there was other presentations that thought in a

• 13:57 - 13:57

  different way about content.

• 13:58 - 14:00

  I don't know that any of you remember the naked

• 14:00 - 14:01

  chef, right?

• 14:01 - 14:04

  Jamie Oliver came on and he wanted to present and

• 14:04 - 14:06

  what did he do well, he went and he was

• 14:06 - 14:09

  trying to show the problem with drinks and sugar that

• 14:09 - 14:11

  your kids were consuming in school every year.

• 14:11 - 14:13

  So he said, like in one week, it was this,

• 14:13 - 14:15

  and in one month it was this much and then

• 14:15 - 14:16

  he kind of got tired of it and he went

• 14:17 - 14:18

  and he took this whole big thing said, In a

• 14:19 - 14:20

  year, your kids are drinking this much sugar.

• 14:21 - 14:22

  Now what is more powerful?

• 14:23 - 14:25

  That or a graph on a screen showing sugar consumption

• 14:26 - 14:26

  per child?

• 14:27 - 14:30

  This will get it locked and definitely worth while watching

• 14:30 - 14:30

  this talk right?

• 14:31 - 14:34

  This is thinking outside the slide and then one of

• 14:34 - 14:37

  my favorite examples Bill Gates, Bill Gates standing in a

• 14:37 - 14:39

  Ted audience and I've been lucky enough to be to

• 14:39 - 14:40

  Ted be at Ted five times.

• 14:41 - 14:42

  I was brought over to train their Ted fellow speakers

• 14:43 - 14:44

  and really, really spoke to do that.

• 14:46 - 14:48

  But can you imagine that you're in a Ted audience

• 14:48 - 14:50

  and a person is standing up there?

• 14:50 - 14:51

  A billionaire, one of the richest people at the time,

• 14:51 - 14:53

  probably the richest person in the world, was standing up

• 14:53 - 14:54

  and he was talking about malaria.

• 14:55 - 14:56

  Now if you were sitting in the audience that you

• 14:56 - 14:58

  paid basically $5000 for a ticket kind of thing.

• 14:59 - 15:01

  You know what you don't worry about in your life?

• 15:01 - 15:02

  You're not worried about catching malaria.

• 15:03 - 15:04

  So how does he make you care?

• 15:05 - 15:05

  Well, do you know what he did?

• 15:05 - 15:07

  Can any of you remember what he did?

• 15:08 - 15:12

  Well, he opened it up and he let the mosquito

• 15:13 - 15:15

  out, and you let the mosquito out.

• 15:15 - 15:16

  Uh, right.

• 15:17 - 15:20

  Sorry. I just want to clarify for you that absolutely

• 15:21 - 15:25

  no mosquitoes were harmed during the making of this presentation.

• 15:28 - 15:28

  Don't judge.

• 15:29 - 15:30

  So what did he do?

• 15:31 - 15:33

  Well, he was thinking in a different way about the

• 15:33 - 15:34

  slide and what I want to share with you.

• 15:34 - 15:35

  And I know one of you asked me to move

• 15:35 - 15:37

  on to the point, but already you see, the point

• 15:38 - 15:41

  is getting you sunk in to the idea that there

• 15:41 - 15:43

  is a different way of doing things to change your

• 15:43 - 15:44

  frame in your mail mind.

• 15:44 - 15:47

  I want to share with you five things that you

• 15:47 - 15:49

  need to think about that will help you break outside

• 15:49 - 15:50

  your slide.

• 15:50 - 15:52

  So what is slide breaker number one?

• 15:52 - 15:53

  Well, side breaker number one is you need to be

• 15:54 - 15:56

  both verbally and visually interesting.

• 15:57 - 15:58

  You have to be.

• 15:58 - 15:59

  And I'll tell you why.

• 15:59 - 16:02

  Right? Because people you can lose people's attention.

• 16:02 - 16:05

  There's no more locks on the back of the door

• 16:05 - 16:06

  in the back of the room.

• 16:06 - 16:07

  There's no more doors at all.

• 16:08 - 16:09

  If anybody is bored of you, they can just leave

• 16:10 - 16:10

  and they can just be listening.

• 16:11 - 16:11

  And that's a problem.

• 16:12 - 16:13

  I don't know if you know this comedian.

• 16:14 - 16:15

  His name is Dmitri Martin.

• 16:15 - 16:17

  A while ago he did a talk.

• 16:17 - 16:19

  He was complaining that some of his jokes didn't work

• 16:19 - 16:20

  the first time around.

• 16:20 - 16:23

  And, you know, it was a bit of a problem.

• 16:23 - 16:24

  And he was frustrated.

• 16:25 - 16:27

  And he said he wants to try material in a

• 16:27 - 16:27

  different way.

• 16:27 - 16:28

  So how could he do that?

• 16:29 - 16:31

  Well, what he believed he could do is use material

• 16:31 - 16:34

  enhances, and I want to share, uh, clip with you

• 16:34 - 16:36

  that you can see to just understand how that worked.

• 16:36 - 16:37

  Watch this.

• 16:38 - 16:41

  Material enhancers starts now.

• 16:44 - 16:56

  I was at a party the other night and I

• 16:56 - 16:57

  was at a party the other night, and I saw

• 16:58 - 17:01

  a guy wearing a leather jacket and I thought That

• 17:01 - 17:01

  is cool.

• 17:02 - 17:05

  Mhm. Like, 10 minutes later, I saw a guy wearing

• 17:05 - 17:09

  a leather vest and I thought, That is not cool.

• 17:11 - 17:13

  And that's when I realized that cool is all about

• 17:14 - 17:14

  leather sleeves.

• 17:19 - 17:22

  Yeah. Yeah.

• 17:24 - 17:25

  Hey, am I right?

• 17:26 - 17:27

  That guy, How rad is that?

• 17:27 - 17:29

  I'm gonna send you a link at the end of

• 17:29 - 17:31

  it so that you too, can watch the whole video.

• 17:32 - 17:34

  And so you can understand that I, too have what

• 17:35 - 17:36

  it takes to be the greatest.

• 17:36 - 17:38

  I, too have leather sleeves.

• 17:39 - 17:41

  Uh, so pleather.

• 17:41 - 17:42

  Josh, don't judge.

• 17:43 - 17:45

  So we need to change the way we think about

• 17:45 - 17:46

  presenting now.

• 17:47 - 17:48

  Years ago, I read a paper by a guy called

• 17:49 - 17:49

  Richard the Mayor.

• 17:50 - 17:52

  Now, Richard, the mayor mayor, presented this paper called The

• 17:52 - 17:54

  Cognitive Theory of Multimedia Learning.

• 17:55 - 17:56

  I highly suggest you Google it.

• 17:57 - 17:58

  Check it out is very, very, very powerful.

• 17:59 - 18:01

  Yes, President can absolutely be used on WebEx chuck.

• 18:02 - 18:04

  So it's very, very powerful paper and will change the

• 18:04 - 18:06

  way that you think about the interaction and how humans

• 18:07 - 18:07

  consume knowledge.

• 18:08 - 18:10

  But to get a little bit nerdy here, he presents

• 18:10 - 18:12

  this model for thinking, and I'll bring this into to

• 18:13 - 18:13

  focus a little bit.

• 18:13 - 18:14

  You take your words and pictures.

• 18:15 - 18:17

  Uh, you know, in fact, this is maybe a little

• 18:17 - 18:17

  bit too geeky.

• 18:18 - 18:19

  So let me just simplify this for you.

• 18:20 - 18:21

  In the past, we focused on eyes.

• 18:22 - 18:24

  We focus on our eyes like we were able to

• 18:24 - 18:27

  visually process information long before we were able to verbally

• 18:28 - 18:31

  process it right, we could see what was happening the

• 18:31 - 18:32

  world around us long before we had language.

• 18:33 - 18:35

  We just had grunts, but people communicated visually.

• 18:36 - 18:38

  Then what happened is later on we added words.

• 18:38 - 18:41

  And then our ears became an active part of actual

• 18:41 - 18:43

  communication day today, figuring out what was going on.

• 18:44 - 18:45

  And then, of course, all of our other senses got

• 18:45 - 18:47

  involved. And this is where multimedia comes into play.

• 18:48 - 18:50

  You see, what your brain is trying to do is

• 18:50 - 18:51

  trying to process things.

• 18:52 - 18:55

  Pictures. It's then trying to combine it with words, and

• 18:56 - 18:59

  then it's supposed to take those words and use builds

• 18:59 - 19:02

  a combined model of that which it then searches the

• 19:03 - 19:05

  database of your brain for an existing memory that it

• 19:05 - 19:05

  can hang.

• 19:05 - 19:08

  It took on when it finds that interrupt that point

• 19:09 - 19:11

  that visual point, and the more visual material you you

• 19:11 - 19:14

  put in is like putting a better search in Google.

• 19:14 - 19:16

  So if you just have one sentence, one line from

• 19:17 - 19:19

  your mouth, that's a small search criteria.

• 19:19 - 19:22

  But if you have a picture, an image metaphor, and

• 19:22 - 19:24

  then you have that text and again, a sentence on

• 19:25 - 19:26

  the screen, the same as the words in your mouth

• 19:26 - 19:27

  is not a visual.

• 19:27 - 19:29

  It's just a repeat of that verbal channel.

• 19:29 - 19:32

  When you have that that finds a model and your

• 19:32 - 19:33

  brain is able to process this.

• 19:34 - 19:38

  Now, if you're not visually and verbally interesting, what's going

• 19:38 - 19:39

  to happen is your audience is gonna leave.

• 19:40 - 19:40

  They're gonna change the tab.

• 19:41 - 19:42

  This is what I refer to as the podcast principle,

• 19:43 - 19:45

  because if I'm doing a presentation and some of you

• 19:45 - 19:46

  are already bored and I told you, get that, that's

• 19:47 - 19:47

  not for everybody.

• 19:47 - 19:49

  And some of you have tapped out, and you may

• 19:49 - 19:50

  be listening to this and checking your mail.

• 19:50 - 19:53

  I have just become a podcast, and as long as

• 19:53 - 19:54

  I'm a podcast, that's great.

• 19:54 - 19:57

  That's fine while you're listening, and if you're making a

• 19:57 - 19:58

  cup of coffee, no problem at all.

• 19:59 - 20:01

  But the moment that you tap into anything else.

• 20:01 - 20:03

  The moment you start doing your email or going on

• 20:03 - 20:06

  Twitter, I've just become trial around school teacher, and that's

• 20:06 - 20:06

  not good enough.

• 20:06 - 20:08

  So we need to change.

• 20:08 - 20:11

  And I realized that one of my fundamentals one of

• 20:11 - 20:13

  the rules that I've been doing in the 20 yard

• 20:13 - 20:16

  years 24 years I've learned a presentation company and the

• 20:16 - 20:18

  18 years I've been a speaker is my S Ph

• 20:19 - 20:19

  has changed.

• 20:19 - 20:21

  My SPH is my slide per hour.

• 20:22 - 20:24

  Now, I used to say to people You worry, worry

• 20:24 - 20:25

  about like a slider minute.

• 20:25 - 20:27

  And I realized the time horizon was too short because

• 20:28 - 20:29

  some start times in a minute.

• 20:29 - 20:31

  I wanna present five slides and other times I want

• 20:32 - 20:33

  to present one slide for five minutes.

• 20:34 - 20:36

  So actually, a better model was this.

• 20:36 - 20:40

  60 slides per hour over, You know, 45 minute talk.

• 20:40 - 20:42

  I want to have roughly 45 slides and that has

• 20:42 - 20:44

  done me, you know, for the you know, the last

• 20:45 - 20:46

  17, 18 years, that's gonna be really, really well.

• 20:47 - 20:48

  But all of a sudden everything's changed.

• 20:49 - 20:51

  You see, when you're presenting online, when your audience can

• 20:51 - 20:52

  be distracted so much sooner.

• 20:53 - 20:53

  Everything's changed.

• 20:54 - 20:56

  I realized originally I went to what a lot of

• 20:56 - 20:59

  people were saying is have less slides, less changes because

• 21:00 - 21:02

  it's too distracting for the audience to realize that.

• 21:02 - 21:04

  Actually, what we need to have is more changes, right?

• 21:04 - 21:06

  I believe your size power speed is now like 120.

• 21:08 - 21:10

  Everything is going quicker and we've got to find a

• 21:10 - 21:12

  way to to basically bring the speed into our presentations.

• 21:14 - 21:16

  But words matter as well, and it's of this idea

• 21:17 - 21:17

  of slides.

• 21:18 - 21:20

  It's maybe not as hard as you think, because I

• 21:20 - 21:22

  want us to change our mindset around slides.

• 21:23 - 21:24

  I don't think it's slides we need to be thinking

• 21:25 - 21:25

  about anymore.

• 21:25 - 21:28

  I think it is this scenes that slide breaker Number

• 21:28 - 21:30

  two. I want to stop thinking in terms of I

• 21:30 - 21:32

  have to make a slide deck and I want you

• 21:32 - 21:33

  to start thinking about.

• 21:34 - 21:36

  I have to create a scene, and that's what I've

• 21:36 - 21:38

  been trying to do throughout this presentation is create the

• 21:38 - 21:41

  verbal visual scenes to try and immerse you in the

• 21:41 - 21:44

  content that I'm delivering, and that's what you can do

• 21:44 - 21:45

  as well, because as soon as we realize that it's

• 21:46 - 21:47

  not us beside the slide.

• 21:47 - 21:49

  We're able to do this this way for presenting online.

• 21:50 - 21:54

  So what are the different tools you have at your

• 21:54 - 21:56

  disposal? Well, we can go back to the original tool

• 21:56 - 21:58

  that we had before, and that is the full slide.

• 21:59 - 22:02

  When you want to present a big slide and you

• 22:02 - 22:04

  want to have something that's up there, you absolutely can.

• 22:04 - 22:05

  But, you know, where am I looking?

• 22:06 - 22:07

  What am I engaging with?

• 22:07 - 22:08

  What I want you to look at?

• 22:08 - 22:10

  Well, that brings me to the next tool in your

• 22:10 - 22:12

  arsenal, and that is the opaque slide.

• 22:13 - 22:14

  So now all of a sudden I can explain to

• 22:14 - 22:15

  you that I'm coming to presenting.

• 22:16 - 22:18

  You know, I was born up here in Glasgow, Scotland,

• 22:18 - 22:21

  but I'm presenting to you from here in Cape Town

• 22:21 - 22:23

  the beautiful view of Table Mountain, just where I am

• 22:23 - 22:25

  just just behind me.

• 22:25 - 22:27

  So amazing that we can now share content.

• 22:28 - 22:30

  Now imagine you're sharing a graph or data or numbers.

• 22:30 - 22:31

  Now you can put that in front.

• 22:32 - 22:34

  You can track your sales numbers as they move across.

• 22:35 - 22:37

  You can show how things are going in your audience.

• 22:37 - 22:40

  becomes immersed, but you can direct the traffic and attention

• 22:41 - 22:44

  of doing things like that is really, really powerful.

• 22:45 - 22:47

  And then the next tool is the one that Prezi

• 22:48 - 22:48

  video really brought up.

• 22:48 - 22:49

  And that was the pip.

• 22:51 - 22:54

  But the picture in picture Now, when I first started

• 22:54 - 22:55

  using Prezi video, I was hooked.

• 22:56 - 22:57

  I just simply imported Power Point.

• 22:57 - 22:58

  I put it up like this.

• 22:59 - 23:00

  What I loved about it is I didn't need a

• 23:00 - 23:03

  virtual background because it did everything on top of me

• 23:03 - 23:06

  so it didn't require any special setting or set or

• 23:06 - 23:07

  lighting or green screen.

• 23:08 - 23:08

  I could just put it here.

• 23:09 - 23:11

  It's quite funny, because I saw the team's just recently

• 23:11 - 23:11

  announced it.

• 23:11 - 23:13

  Now. Soon you will be able to be a news

• 23:13 - 23:15

  reader, but even in teams, you always could be using

• 23:16 - 23:18

  tools like Prezi or using Prezi.

• 23:19 - 23:22

  However, I quickly realized that this didn't use all the

• 23:22 - 23:23

  space I wanted to use.

• 23:23 - 23:24

  It was kind of stuck in the middle, and that

• 23:24 - 23:25

  wasn't enough for me.

• 23:25 - 23:27

  So what I've been relying on and as you've seen

• 23:27 - 23:29

  throughout the presentation today, is what we're referring to as

• 23:30 - 23:32

  the side slide and the side slide you can see

• 23:32 - 23:35

  what we've got is we've got a slightly darker background

• 23:35 - 23:37

  to create a bigger contrast between what's happening in the

• 23:38 - 23:40

  foreground and what's happening behind so that my sides are

• 23:41 - 23:42

  able to pop but not compete with me.

• 23:43 - 23:44

  And this actually works with the way that I've set

• 23:44 - 23:46

  up my camera because I put myself here.

• 23:46 - 23:48

  I usually wear black shirts, so the contrast ratio for

• 23:49 - 23:49

  me is strong.

• 23:50 - 23:51

  But then we've created the black there, and the contrast

• 23:51 - 23:53

  ratio here is strong as well.

• 23:54 - 23:56

  And then, of course, there's the set, right the set,

• 23:57 - 23:58

  where you can build these full sets where you can

• 23:58 - 24:00

  engage with people in in a big way.

• 24:02 - 24:04

  Lassie, one of two of the proper Prezi gives us

• 24:04 - 24:05

  one I see is the prop.

• 24:06 - 24:07

  The problem for me is a great tool here.

• 24:24 - 24:26

  You need to understand, because it's all very well and

• 24:26 - 24:28

  good that you can use Prezi to do all these

• 24:28 - 24:28

  cool little tricks.

• 24:30 - 24:32

  However, a lot of that could be confused as being

• 24:33 - 24:37

  novelty, and it only becomes utility when it's part of

• 24:37 - 24:37

  something bigger.

• 24:38 - 24:40

  You need to understand that sometimes you want to show

• 24:40 - 24:43

  up and present naked Sometimes you want to have nothing

• 24:43 - 24:44

  else on screen.

• 24:45 - 24:47

  One of the greatest tools that Prezi gives us the

• 24:47 - 24:50

  ability to transition from an image on screen to nothing

• 24:50 - 24:52

  on screen to just you.

• 24:52 - 24:53

  And let me tell you this.

• 24:53 - 24:57

  You have to be very, very comfortable showing up to

• 24:57 - 25:02

  your audience and just presenting yourself being just you and

• 25:03 - 25:03

  your content.

• 25:04 - 25:04

  Nothing else.

• 25:05 - 25:08

  Just that delivering your message with their no other distraction

• 25:09 - 25:11

  and this is one of the great scenes it's not

• 25:12 - 25:14

  120 slides per minute because of this is a scene

• 25:15 - 25:16

  that I want you to create as well were seen

• 25:17 - 25:17

  with nothing.

• 25:18 - 25:21

  And for me, this is powerful because, of course, the

• 25:21 - 25:23

  magic is often in the space between right.

• 25:23 - 25:25

  The magic happens when you give yourself room to breathe

• 25:26 - 25:28

  when you give your slides room to breathe.

• 25:29 - 25:30

  If you're just going from cool content to cool content,

• 25:31 - 25:33

  content to great trick to great trick career trick, it

• 25:33 - 25:35

  does start sounding like a cheap trick, and I openly

• 25:35 - 25:37

  admit that at the beginning I was laying it on

• 25:37 - 25:40

  very thick because I wanted to to open your eyes

• 25:40 - 25:41

  to what was possible.

• 25:41 - 25:43

  But Maybe I needed to calm down a little bit

• 25:43 - 25:44

  and give you some space to breathe.

• 25:45 - 25:46

  Maybe I needed to give some magic in between.

• 25:47 - 25:48

  And you know what?

• 25:48 - 25:50

  You need to do that because Prezi is not your

• 25:50 - 25:55

  presentation. You are the presentation, and people forget that all

• 25:55 - 25:55

  the time.

• 25:56 - 25:58

  So I was doing a webinar at Zoom recently.

• 25:59 - 26:00

  It was incredible.

• 26:00 - 26:00

  It was really, really amazing.

• 26:02 - 26:02

  Really nice.

• 26:02 - 26:05

  Big audience became, really was part of the presentation that

• 26:05 - 26:05

  we'd written and delivered.

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  And afterwards the only question was basically Oh, my goodness,

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  what tool did you use to present?

• 26:11 - 26:12

  That was brilliant.

• 26:12 - 26:13

  What tool did you use to present?

• 26:14 - 26:16

  And the thing is, they're missing the point where they're

• 26:16 - 26:17

  probably missing the point.

• 26:17 - 26:19

  I think the tool helps, but you need to start

• 26:20 - 26:20

  with the fundamentals.

• 26:20 - 26:22

  There's a lot more to it than just having cool

• 26:22 - 26:25

  graphics. Now, to illustrate this point, I want to tell

• 26:25 - 26:27

  you a story about a mathematician that was doing a

• 26:27 - 26:31

  presentation. A commencement address on in 1974 the year that

• 26:31 - 26:31

  I was born.

• 26:32 - 26:35

  This mathematicians name was Richard Feynman, and he was presenting

• 26:35 - 26:38

  at Caltech and he spoke about this idea of cargo

• 26:38 - 26:39

  cult theory.

• 26:40 - 26:44

  And, uh, Sima, I'm not going to talk about data

• 26:44 - 26:46

  security, but I'm sure the team will present on it

• 26:46 - 26:48

  later. You spoke about cargo, cargo cult theory, which is

• 26:48 - 26:49

  something I want you to check out.

• 26:49 - 26:51

  But if those of you who have not heard of

• 26:51 - 26:52

  it, I wanted to share with you this idea now.

• 26:53 - 26:56

  So when this started way back, when is during World

• 26:56 - 27:00

  War Two there was a you know, the the Allies

• 27:01 - 27:04

  landed in the South Pacific and they built up these,

• 27:04 - 27:08

  uh, airfields that they had because they wanted to have

• 27:08 - 27:11

  supply drops and depots where they could receive their their

• 27:11 - 27:13

  shipments, you know, to to feed the trips and things

• 27:13 - 27:13

  like this.

• 27:14 - 27:16

  So what they did is they built these airfields and

• 27:17 - 27:18

  there was all great, and it was fantastic.

• 27:19 - 27:21

  And these planes would come flying in and they would

• 27:21 - 27:22

  be coming down to land.

• 27:23 - 27:24

  And as they were flying in, you know, there's little

• 27:24 - 27:27

  dude. They had these towers built over here, and then

• 27:27 - 27:28

  these dudes at the end of the runway would be

• 27:29 - 27:30

  out there standing, and then the guy on the plane

• 27:30 - 27:32

  would be flying in and they would look forward and

• 27:32 - 27:35

  they would see these guys waving these sticks around and

• 27:35 - 27:36

  telling them where to go and everything was great.

• 27:37 - 27:39

  And it continued like this for a long time until

• 27:39 - 27:42

  the war ended and these these planes would arrive and

• 27:42 - 27:44

  they would leave these boxes of food and then they

• 27:44 - 27:46

  would finish and they would go back to where they

• 27:46 - 27:46

  came from.

• 27:47 - 27:49

  Now the Villagers were watching and, you know, they were

• 27:49 - 27:50

  intrigued by what was happening.

• 27:51 - 27:53

  And then the war ended and the planes went home

• 27:53 - 27:55

  and all of a sudden nothing just back to normal

• 27:56 - 27:58

  until around 20 years later.

• 27:58 - 28:01

  And about 20 years later, these anthropologists arrived back in

• 28:01 - 28:01

  these islands.

• 28:02 - 28:04

  When they went to the islands, they noticed something strange

• 28:04 - 28:05

  happening every single morning.

• 28:06 - 28:09

  What would happen is they would These Villagers would come

• 28:09 - 28:11

  out and, uh, they would climb into these little towers

• 28:12 - 28:14

  they built and they would take these coconuts and they

• 28:14 - 28:16

  would put these coconuts on their ears.

• 28:16 - 28:18

  And then somebody would go stand at the end of

• 28:18 - 28:20

  this little dirt runway that they had, and they would

• 28:21 - 28:23

  waive these sticks over and over and over again.

• 28:23 - 28:24

  and they went and asked them, What are you doing?

• 28:25 - 28:27

  And you know, they find these planes that these guys

• 28:27 - 28:29

  have built in these sets that they had done and

• 28:29 - 28:32

  what they did is they asked them, you know, what

• 28:32 - 28:32

  are you doing?

• 28:32 - 28:35

  And they said, Well, we're trying to call the airplanes

• 28:35 - 28:37

  back. You see, we saw that if you wave your

• 28:37 - 28:39

  sticks and stand in entire with coconuts in your ear,

• 28:40 - 28:40

  the planes will land.

• 28:41 - 28:44

  But of course, that wasn't what made the airplanes land.

• 28:44 - 28:45

  There was a whole bunch more to it.

• 28:46 - 28:48

  And let me tell you this these slides isn't just

• 28:49 - 28:51

  what's making the point land for you there, Certainly helping

• 28:52 - 28:53

  right there.

• 28:53 - 28:53

  So cool.

• 28:54 - 28:56

  There are amazing when they help.

• 28:56 - 28:59

  I mean, they're super cool, like a leather sleeves level

• 28:59 - 29:00

  of cool.

• 29:00 - 29:04

  However, they're not the presentation you are the you write

• 29:05 - 29:07

  a good talk before you design one before you create

• 29:07 - 29:09

  one, so I want you to think outside the slide.

• 29:10 - 29:12

  But I want you to start that thinking outside the

• 29:12 - 29:13

  side with your content.

• 29:15 - 29:17

  The scene is there to support you.

• 29:17 - 29:21

  As Dmitri Martin said, it's just a material enhancer, and

• 29:22 - 29:23

  I want you to enhance your material.

• 29:23 - 29:26

  But you can only you know nothing was that nothing

• 29:27 - 29:28

  kills a bad product like good advertising.

• 29:29 - 29:31

  Nothing kills a bad presentation of great slide because then

• 29:31 - 29:32

  that's all you have.

• 29:32 - 29:33

  There has to be more to it than that.

• 29:33 - 29:34

  There has to be structured.

• 29:34 - 29:36

  There has to be narrative, and that's what you need

• 29:37 - 29:37

  to have going on.

• 29:38 - 29:40

  And this brings me to exactly what I need you

• 29:40 - 29:41

  to do for point number five.

• 29:42 - 29:43

  And that is to start with the end in mind.

• 29:43 - 29:45

  You see, a presentation for me is very, very simple.

• 29:46 - 29:49

  The presentations job is to deliver a message to achieve

• 29:49 - 29:49

  a result.

• 29:50 - 29:52

  And you have to know what that result is.

• 29:52 - 29:54

  When you start, you have to decide on this.

• 29:55 - 29:57

  There's a number of elements to come together to make

• 29:57 - 29:59

  a great presentation, and the guys will share a link,

• 29:59 - 30:01

  uh, with you where you can watch the whole video.

• 30:02 - 30:03

  I've done going into detail on this, but you need

• 30:03 - 30:04

  to have an effective presenter.

• 30:05 - 30:07

  You need to have functional technology and you need to

• 30:07 - 30:07

  have relevant content.

• 30:09 - 30:11

  Okay, so all of this has to come together if

• 30:11 - 30:11

  you want to present.

• 30:11 - 30:15

  Well, when I'm speaking to somebody and I'm sharing, are

• 30:15 - 30:16

  taking a brief in a presentation.

• 30:17 - 30:18

  I always ask him the same question That is this

• 30:19 - 30:21

  when I get off the stage, if I have not

• 30:21 - 30:23

  achieved X, I have failed.

• 30:24 - 30:27

  What is X and my job throughout the presentation is

• 30:27 - 30:29

  to work out what that X is with you to

• 30:29 - 30:30

  work out what I want to achieve.

• 30:31 - 30:33

  And throughout my presentation, I have to drag you and

• 30:34 - 30:35

  me closer to that.

• 30:36 - 30:38

  And in this presentation, the exes.

• 30:38 - 30:40

  I wanted you to build a big cross right over

• 30:41 - 30:44

  your traditional thinking about slides your relationship with the content

• 30:45 - 30:47

  and to start thinking in scenes to think bigger than

• 30:48 - 30:50

  this. And as promised, I wanted to make sure that

• 30:50 - 30:52

  I gave you the gift that I promised.

• 30:52 - 30:54

  So if you know, I want to make it easier

• 30:54 - 30:56

  for you by sharing with you some of the scenes

• 30:56 - 30:57

  that I've done in my presentation today.

• 30:57 - 31:00

  So if you want to feel free to go and

• 31:00 - 31:02

  you can scan your phone and the security code link

• 31:02 - 31:04

  or go to that address, their this is linked to

• 31:05 - 31:05

  a Prezi masterclass.

• 31:06 - 31:07

  I promise you, you will.

• 31:07 - 31:09

  You know I can unsubscribe from any email we send

• 31:09 - 31:11

  you. But when you register there, we will give you

• 31:11 - 31:13

  a pack where you have access to actually just copy

• 31:14 - 31:15

  paste and some instructions on how you can copy and

• 31:16 - 31:18

  paste. This year, the link is in the chat there

• 31:18 - 31:20

  if you want to click it as well, and that's

• 31:20 - 31:23

  it. Just these five things that I want you to

• 31:23 - 31:24

  think about.

• 31:24 - 31:26

  So let's do a quick recap here before we get

• 31:26 - 31:27

  off to the end and hand you back to Spencer

• 31:27 - 31:28

  number one.

• 31:28 - 31:30

  I want to be both verbally and visibly interesting.

• 31:31 - 31:32

  Start with the content you have, right.

• 31:32 - 31:34

  You're good talk before you design it and then deliver

• 31:35 - 31:36

  it. Well, that's the right and design bit.

• 31:37 - 31:39

  Number two design scenes, not slides.

• 31:40 - 31:42

  There is more to presentation than you and a bit

• 31:42 - 31:43

  of content sitting beside you.

• 31:43 - 31:45

  It can be fully immersive, and if you can immerse

• 31:45 - 31:48

  yourself in your slide, it makes a lot easier for

• 31:48 - 31:48

  your audience.

• 31:48 - 31:49

  Get immersed too.

• 31:50 - 31:51

  Number three present naked.

• 31:51 - 31:53

  Sometimes it's just you and your content.

• 31:54 - 31:54

  Nothing else.

• 31:55 - 31:55

  And that's okay.

• 31:56 - 31:57

  Number four is that.

• 31:57 - 31:58

  Remember that you are the presentation.

• 31:59 - 32:01

  If all else fails, work under the assumption that your

• 32:01 - 32:02

  technology will fail.

• 32:02 - 32:04

  If you haven't dialed in and you're confident your content,

• 32:04 - 32:05

  it will still be okay.

• 32:05 - 32:06

  And finally, number five.

• 32:06 - 32:09

  Start with the end in mind and the end that

• 32:09 - 32:11

  I had for you ties back to the start at

• 32:11 - 32:13

  the very beginning is that understanding that you are on

• 32:13 - 32:16

  Broadway and you have all the tools available to create

• 32:17 - 32:19

  a presentation that is as memorable and is visually beautiful

• 32:21 - 32:23

  as visually immersive as a Broadway musical.

• 32:24 - 32:24

  Why should you care about it?

• 32:25 - 32:26

  Well, there's a great entertainer.

• 32:26 - 32:27

  Uh, P T.

• 32:27 - 32:31

  Barnum said nobody ever made a difference by being like

• 32:31 - 32:32

  everybody else.

• 32:32 - 32:34

  And ladies and gentlemen, I want to encourage you to

• 32:34 - 32:36

  not be like everybody else and to go out there

• 32:37 - 32:37

  and make a difference.

• 32:38 - 32:40

  I encourage you to go out there and think outside

• 32:41 - 32:41

  the side.

• 32:42 - 32:43

  Ladies and gentlemen, that is it for me.

• 32:43 - 32:44

  Thank you very much.

• 32:44 - 32:44

  Boom.