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Chapter 1
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    This is now the analysis of the various factors this

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    way will be analyzing the various factors that have been

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    previously developed to integrate them into four actions framework.

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    She very canvas, blue Ocean strategy and lean style.

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    So this is the four actions framework is adapted from

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    china kim and more burn.

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    Um So the fact is that we're going to create,

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    we're going to create a demand in a existing market

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    um through the use of the source of innovation through

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    the spars and the health care, the skin care industry.

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    So we're gonna be raising the training and knowledge of

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    employees in the industry in areas such as having facial

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    treatment. So they're able to develop more trust with their

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    customers. Furthermore, we need to raise the image and reputation

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    of the store once the local targeted demographic going to

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    eliminate the stigma surrounding attitude towards men received more beauty

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    treatments, especially in a barber in academy opposes a beauty

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    salon and we're gonna reduce under a we're gonna operate

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    under a lean startup attitude in order to reduce the

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    time taken to plan and implement the ideas into the

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    market. No, this is a strategic value converse.

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    So as you can see in the blues general barbers

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    in the orange is the high end bar beers and

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    in the great is the low end barbers.

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    Um So as you can see at the very end

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    of the graph, the skin products and knowledge and training

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    is going to be the factors, the value factors that

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    are going to be added into the industry, um and

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    some that are going to be raised the price um

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    service at the time is gonna try and stay the

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    same. The abilities book online is very hard selling hair

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    products and the image of the store.

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    So this is the Blue Ocean strategy.

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    The barbering industry is currently operating within a radio show

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    market environment as it is competing, competing in an existing

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    market, hoping to accumulate more of the existing demand.

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    They make a value.

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    Such cost trade off in order to remain competitive in

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    that particular market for our client.

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    We're proposing that they create a new market with existing

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    demand in order to make their competition irrelevant.

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    The idea consists of implementing the use of their barber,

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    an academy that they currently desire and scaling it up.

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    That offers more training for their workforce.

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    Furthermore, the employees will be trained in providing skin and

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    hair care treatments in the future in order to appeal

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    to a new market amongst men of all ages, it

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    is important to eradicate the stigma surrounding the male facial

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    and hair treatments in order to be successful in the

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    future. Firstly, I believe that the company should accumulate a

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    slightly larger workforce in order to meet the increased demand

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    in Newmarket, and then uses increase in capital to facilitate

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    the production of their barbarism.

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    And finally, we have the lean startup, which does not

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    require any form of taylor management process, However, they typically

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    operate under a just do attitude, providing order rather than

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    chaos amongst the workforce.

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    Lean startup is a tool set for opportunity exploration that

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    emphasizes the iterative experimentation and early customer inside lean startup

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    is a scientific approach to starting up and managing a

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    business so that ultimately the desire product ends up in

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    the consumer's hands as quickly and as efficiently as possible.

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    The process places a lot of emphasis on the scientific,

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    scientific approach of validating hypotheses through the process of customer

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    interaction and experimentation.

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    One of the main principles of lean style emphasizes that

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    it's highly important for employers to stop wasting time on

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    planning and theorizing, but rather interact with as many customers

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    as possible.

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    This should resort in quickly developing a minimum viable product

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    and receive rapid customer feedback.

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    And import advocates of the lean startup approach argued that

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    traditional management research offers far too little theory to guide

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    the actions of leaders and provides no real application.

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    Starves, Joel barbers have lots of opportunities on a day

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    to day basis to interact and research customer trends and

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    desires, which is the first step to producing a lean

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    startup for future aspirations.

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    Further, as a lean startup spares no time for implementation,

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    Joel's can successfully and seamlessly implement ideas quicker well.